Alkis Geralis

Experience

• 

  Technical University of Munich

  Sept 2003 - Nov 2003

  Trainee
• 

  Hellenic cement research center

  Jun 2005 - Sept 2005

  Trainee
• 

  IMBA AUEB

  Oct 2005 - Oct 2006

  Systems & IT Infrastructure Support Specialist at IMBA LAB

  Responsible for the IT infrastructure of the department, support and maintenance of the network and the personal computers in the lab (consisting of 24 personal computers), support and maintenance for the information systems of the faculty and stuff of the University.Construction and maintenance of the site for the International MBA (www.imba.aueb.gr).

• 

  Procter & Gamble

  Nov 2007 - Aug 2017

  Leading multifunctional team for Household & Baby Portfolio at No1 Customer of Greece Leading the design of commercial strategy & implementation for Fabric & Home Care, biggest category of P&G. Aug. 2010 - Sep. 2012: Responsible for Household & Baby Portfolio at 2 big national customersSept. 2009 - Aug. 2010: Responsible for the Beauty channel in Greece

  • Senior Sales Account Manager

    Mar 2016 - Aug 2017

  • Marketing Strategy & Planning Manager (Trade Marketing) Fabric Care & Home Care Greece

    Oct 2012 - Feb 2016

  • Account Manager

    Sept 2009 - Sept 2012

  • Sales Rep. - CBD

    Nov 2007 - Aug 2009
• 

  INTERSPORT Athletics S.A.

  Sept 2017 - Feb 2019

  Regional Business Unit Manager, Purchasing Department (Greece, Romania, Turkey, Cyprus & Bulgaria)

  Head of Athletics at Purchasing department (3 Buyers direct reports, 6 Ass .Buyers & 6 Product experts at Turkey & Romania). Regional responsibilities (Greece, Romania, Turkey, Bulgaria & Cyprus) for the commercial strategy, category/purchasing management, P&L (Net Sales, %GM, Stock Turn, EBITDA),negotiation with strategic brands and development of exclusive brands, consumer engagement/activation & retail excellence.

• 

  Mars

  Mar 2019 - now

  Leading the key business drivers of MARS categories for the 3 countries by developing and implementing customer plans to drive a sustainable growth and increase Mars brands market share. Leading, training and managing the Team of Mars EastMed Key Account Managers (5 Managers) by directing and coaching them on how to achieve MARS OGSM.Responsible for all channels in Greece (supermarkets, impulse, ice cream) and distributors in Cyprus and Malta.

  • General Manager

    Jan 2022 - now

  • Market Head Greece, Cyprus & Malta

    Oct 2020 - Dec 2021

  • National Sales Manager

    Mar 2019 - Oct 2020