Vyla Carter

Experience

• 

  The Plaid Horse

  May 2017 - Aug 2018

  Submitted photographs and articles for publishment on theplaidhorse.com and The Plaid Horse magazine. Responsible for posting multiple press releases on theplaidhorse.com daily.Used social media to increase the following of the magazine, generating a greater revenue for the magazine. Submitted photographs and blogs for publication on theplaidhorse.com.Completed tasks to help market the magazine and reach a larger audience.

  • Summer Associate

    May 2018 - Aug 2018

  • Intern

    May 2017 - Aug 2018
• 

  Dalman Jump Co. and Dalman Show Jumping

  May 2019 - Oct 2019

  Digital Media Admin

  Curated compelling daily content for Instagram and Facebook, strategically enhancing brand awareness and engaging with the online community, leading to growth of over 500 followers on each individual Instagram account, a notable surge in Facebook views and a growth in sale leadsCreated new websites for each business and produced YouTube videos to further the brand awareness online

• 

  Cannabis Marketing Association

  Aug 2020 - Dec 2020

  Blog Coordinator

  Revitalized the blog page, spearheading content creation and publication at a frequency of two blogs per week, meticulously aligning with SEO best practices and playing a pivotal role in expanding the association's digital footprintTracked and analyzed key performance indicators (KPIs) related to website traffic, blog engagement, and member acquisition, presenting findings at the weekly all-company meeting.

• 

  Modern Luxury

  Apr 2021 - Aug 2021

  Editorial Intern

  Collaborated closely with the Editor-in-Chief to spearhead the inaugural editions of Modern Luxury Peak, contributing to the entire editorial process from fact-checking to copy editing to writing and researching articles. Interacted effectively with other editors within the Modern Luxury brand, contributing to cross-publication content creation

• 

  Self-employed

  May 2022 - now

  Freelance Writer and Public Relations Specialist

  Assisting clients with public relations and content creation needs: social media management, video editing, general content creation, SEO blog writing and website management, etc.Writing and editing magazine articles and other media, and writing personal blogs at crazybrain.blog and SubStackWork featured in: Aspen Magazine, Modern Luxury PEAK, The Plaid HorseView my portfolio here: https://www.canva.com/design/DAFtIvHBUmM/sp-EBfm2IUtdkUsG3wHO6w/edit

• 

  HF Bar Ranch

  Jun 2022 - Aug 2023

  Wrangler

  Worked with a group of wranglers to manage the care of over 150 horses and use risk-management to create a safe and authentic western experience for guests.Worked with the head wrangler to assign guests horses appropriate to their skills, knowing the names and personalities of each individual horse.Other tasks included: Taking out trail rides in the Bighorn Mountains, maintaining positive guest relations, wrangling in herd of horses every morning and afternoon, roping horses out of corral to be saddled, cleaning corral and creating a comfortable space for guests Show less

• 

  Aspen Skiing Company

  Nov 2022 - Apr 2023

  Lift Attendant

  Operated ski lifts on Aspen Mountain, helping guests safely load and unload lifts, acting as a guest service representativeParticipated in daily opening and closing procedures to ensure all safety mesures are being followed

• 

  Phelps Media Group

  Oct 2023 - Apr 2024

  Account Executive

  Equestrian event expert: Comprehensive coverage of major events (e.g., National Horse Show) through daily press releases, athlete interviews, social media management, sponsor relations, and event photography.Versatile client collaboration: Working with diverse equine-focused clients, I managed social media; utilized CMS for website management; provided photography, interviews, and articles for publications; oversaw email marketing campaigns; and tracked and reported analytics internally and to clients. Show less

• 

  Dalman Jump Co

  Dec 2023 - now

  Full management and creation of DJC's owned digital media channels: social media (Instagram, TikTok, Facebook, Threads, Youtube), email marketing, online blog, e-commerce site- Increased website sessions by 75%, website sales by 17% and increased overall sale leads by 40%. Double YOY holiday sales (profits in month of December). - Increased Instagram following by 70%; Increased TikTok following by 5.6kAlso assist with: sponsor relations, paid Google ads and analytic tracking, along with managing DJC's online media storage Show less Effectively developing, implementing and executing strategic social media plans for Dalman Jump Co., the largest horse jump manufacturer in the United States.Implemented social media strategies that improved brand awareness and visibility, specifically among our target audience, effectively increasing sales related to DJC social channels. Instagram: In less than three months, I organically grew followers by 29.5%, or 3,000 followers; and increased reach by 4,321% and engagement by 2,252%TikTok: Grew overall key metrics: 121% increase in video views; 92.2% increase in profile views; and 99.3% increase in likes Show less

  • Marketing Director

    Jan 2025 - now

  • Marketing Manager

    May 2024 - Jan 2025

  • Social Media Manager

    Dec 2023 - Apr 2024