Anna Krutko

Experience

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  АБВ-Техника

  Dec 2007 - Dec 2009

  Аналитик
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  Home Credit Bank

  Jan 2009 - Jan 2010

  Аналитик
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  Segater (Cupid plc)

  Dec 2010 - May 2012

  Established and spearheaded the analytical department;Implemented the use of OLAP cubes to produce all reporting forms utilized in the company, resulting in a noteworthy decrease in time spent on collecting data for both regular and ad-hoc reporting;Supervised and monitored the marketing activity of all company projects with a monthly budget of £300k;Revised and fine-tuned business plans and metrics to align with set objectives;

  • Head of Marketing Team

    Jun 2011 - May 2012

  • Lead analyst

    Dec 2010 - Apr 2012
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  Wishdates

  May 2012 - Mar 2013

  As a Lead, I was responsible for:Determining the product roadmap for 3-6 months;Managing the product lifecycle from planning to implementation;Formalising project tasks for the design and development departments;Managing various areas including artificial activity, moderation, CRM, and payment services;Working with payment systems, handling integration, communication, and tracking. In the role of Lead Analyst:Creating all reporting forms used in the company based on tracking in GA;Building internal reporting models, including user engagement, cohort analysis, and ROI of marketing channels;Analysing the effectiveness of product changes;Developing the company's marketing plan and business plan.

  • Head of Product department & Senior Analyst

    Sept 2012 - Mar 2013

  • Senior Analyst

    May 2012 - Sept 2012
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  Генезис

  May 2013 - Nov 2014

  Business Intelligence Head

  I established the analytical infrastructure for the company's primary business, which involved setting up an analytics department from scratch and creating KPI systems for key project departments. I implemented automated reporting using the Tableau BI service and provided in-depth analytics for the marketing, product, artificial intelligence, advertising, and retention departments. Additionally, I designed and implemented an automated ROI forecasting system for 6 months with a 95% accuracy rate, which was available on the second day following traffic purchase. Show less

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  .io

  Jul 2016 - Nov 2017

  Product Leader of e-commerce solution

  As the team leader, I oversaw a cross-functional effort to develop an analytical tool for online stores. To achieve this objective, I developed comprehensive product roadmaps, prioritised features based on customer feedback and business objectives, and conducted extensive customer research to understand their needs and pain points. Moreover, I worked closely with Engineering to ensure timely and high-quality product delivery.To ensure the successful launch of the product, I managed R&D, QA, and Customer Success teams, comprising a total of nine members. Our hard work paid dividends as we acquired over 100 online stores as customers, a testament to the product's value proposition. To encourage the adoption of the tool, we launched over 10 preconfigured reports, such as "sales funnel," "product and category analysis," "lost shopping cart," and "ROI." These reports enabled our customers to gain actionable insights and improve their bottom line. Show less

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  Digital Chain Agency

  Jun 2019 - Feb 2020

  Head of Research and Analytics

  Was responsible for the development and implementation of reports for internal marketing departments and for clients of the agency.Managed the process of improving the automation of the data collecting and reporting process.

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  BG Solutions

  Apr 2020 - now

  Head of analytics department

  I am responsible for building a strong analytical infrastructure for three B2C projects from scratch. This involves implementing the Tableau BI Tool and creating a pool of fully automated reports to support the needs of Marketing, Product, Support, and Retention teams, as well as designing KPI dashboards for Senior Executives.I am also responsible for identifying the causes of drawdowns, finding new opportunities for profit growth, and ways to optimize costs through in-depth analysis. Show less