
Tanner Morrell
Sales, Marketing Strategist, and Web Design

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About me
Vice President & Marketing Director at Morrell Manufacturing Inc.
Education

John Brown University
2012 - 2014Bachelor's Degree Business Management
University of Arkansas
2007 - 2010Business Administration and Management, GeneralAfter completing three years of my academic journey, I seized an entrepreneurial opportunity in web development and online broadcasting. This venture provided me with invaluable experience and insights into the digital realm. Subsequently, I returned to John Brown University to complete my degree, further solidifying my expertise and academic foundation.

Bentonville High School
2004 - 2007High School Business AcademyActivities and Societies: Future Business Leaders of America (FBLA)
Experience

Skybox Live LLC
Jan 2010 - Aug 2012Sales, Marketing Strategist, and Web DesignIn a previous role, I was instrumental in launching a business start-up focused on collegiate online broadcasting within a personalized domain. My responsibilities included devising and implementing marketing strategies to elevate university engagement and enhance brand visibility. I played a pivotal role in facilitating communication between universities and our web-code development team, ensuring strategic alignment in software development. Additionally, I led numerous sales discussions with university administrators and actively participated in fundraising efforts for the company. Show less

Where's It At Coupons
Jan 2015 - Jun 2015Business Development ManagerIn my previous role, I was deeply involved in the inception of a novel concept that revolutionized the distribution of tear-off coupons. My responsibilities were multifaceted and encompassed administration, sales, and operations. Dealt in all general budgeting and served as an account manager, where I oversaw website development and executed strategic marketing initiatives. My creative input was pivotal in ad design and artwork, and I actively engaged in public relations. Additionally, I spearheaded research and development, contributing significantly to the company's pioneering approach in the marketplace. Show less

Morrell Manufacturing Inc.
Oct 2015 - nowIn the context of brand management, it is essential to stay attuned to market trends and strategically position our brand to maintain relevance and appeal. These attributes are crucial for ensuring our brand resonates positively, regardless of the platform or venue where it is showcased.We had fun designing a new look for major brands at Morrell® Targets. We built strategic ads, labels, logos, target designs, social media posts, etc. The logo change is to remain relevant in the outdoor industry. Show less As a seasoned Sales Representative for Morrell Manufacturing, I played vital role in promoting and selling Morrell's archery equipment to pro shops, distributors, and large retailers during annual trade shows. Your expertise in the industry enables you to effectively communicate the value and quality of Morrell's products, ensuring that Morrell Manufacturing remains a top choice for archery equipment. Your efforts are crucial in building and maintaining relationships with key industry players, securing valuable shelf space in retail outlets, and driving sales and revenue growth for Morrell Manufacturing. Show less In my previous capacity, I orchestrated the curation and management of a comprehensive archive of promotional content for Morrell® products, catering to prominent retail giants such as Wal-Mart, Academy, Bass Pro Shops, Cabelas, Amazon, Youtube, and more. My role entailed the development of content across all omnichannel platforms. My active involvement was instrumental in establishing a consistent and valuable stream of high-quality content for Morrell® Target, fostering an open channel for daily content acquisition. Show less
Vice President
Jan 2024 - nowMarketing Director
Jan 2017 - nowBrand Manager
Oct 2016 - Jan 2024Business Advisor
Oct 2015 - Jan 2024Trade Show Sales Representative
Jan 2011 - Jan 2024Content Manager
Jun 2016 - Jul 2017Apprentice
Oct 2015 - May 2016
Licenses & Certifications

Retail Link 101 (2/2015)
Retail Link 102 (2/2015)
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