Myles Winstone

Experience

• 

  Martin Dawes Telecom

  Jan 1997 - Jan 1999

  Amway Team Leader

  Working with a team of approximately 15 people my role was to ensure sales targets were exceeded, team member performance was evaluated regularly, and all agreed service levels were adhered to

• 

  O2 UK Ltd

  May 1999 - Dec 2003

  Working within the Business Sales & Marketing Department, I was responsible for maintaining a database of small business customers. My duties included attracting new customers to the company as well as maximising revenue from existing customers. A team leader role within the company’s customer services division. I was responsible for ensuring the team maintained the company standard of customer services and dealt with customer enquiries effectively and in a timely manner.

  • Business Account Manager

    Apr 2000 - Dec 2003

  • ConneXions Team Leader

    May 1999 - Apr 2000
• 

  365 Direct

  Jan 2005 - Jan 2007

  Business Executive
• 

  Long Shot Film Festival

  Jan 2007 - now

  Organiser

  Long Shot Film Festival is an annual film festival for Warrington film makers. Operating on a not-for-profit basis we showcase the local film making talent.My responsibilities include:PR to promote the festival through all available media channels.Social media engagement with local film makers to encourage film entries.Design and copywriting of film festival website.Acting as MC / host for the event on the evening of the film festival.

• 

  Newsquest

  Oct 2007 - Sept 2010

  Group Marketing Executive

  My responsibilities within Newsquest (one of the major UK local media groups) covered a variety of marketing communication disciplines:Writing media packs (multi-page documents covering all the company’s media platforms) for dissemination to advertising agencies.Writing promotional material, marketing specific media platforms to potential clients.Design / write email promotional material promoting the company’s media platforms to local advertisers.Devise marketing communication plans for advertising clients.Create presentations to promote the company’s media platforms to potential clients.Assist the internal communications systems to ensure essential and relevant information is disseminated to relevant teams.Engage with our newspaper readerships on social networking platforms such as Facebook, YouTube and Twitter and allow the company to reach demographic profiles the in-print platforms do not engage with.Demographic profiling, using Micromarketer G3, for both internal company use and to identify the potential customer base available to specific advertisers. Show less

• 

  B2B CM

  Sept 2010 - May 2012

  Marketing

  B2B telemarketing agency, focused on delivering ‘best in class’ service and account management to our clients.Personal responsibilities include:Creating the company marketing communications plan, with the focus on attracting new clients, and maintaining contact with existing ones, through digital platforms.The planning, creative, reporting and analysis of email marketing campaigns. Including regular monthly newsletters and ‘one-off’ emails focussed on special offers or specific services.Management and creative direction of company websites. Including SEO, keyword analysis, analytic reporting and writing of content (blogs, product service pages, general industry news).Monitoring and day-to-day engagement on social media platforms including Twitter feeds, LinkedIn company page, and online forum postings to reach new clients, engage with current ones and improve recognition of company brand.Liaising with PR agency to identify and co-ordinate PR activity, such as magazine articles and quotes on industry news. Show less

• 

  Simply Mail Solutions

  Jun 2012 - Mar 2016

  Marketing Manager

  My responsibilities are:• Creation of the overall company marketing plan, including targets, objective, actions and controls.• Control of the marketing budget to ensure delivery of marketing activity.• Creation and delivery of marketing communication plans to meet the objectives of the overall marketing plan.• Regular website updates, including extra content, to ensure the website stays relevant to existing, and potential customers.• Website on-page SEO management, to ensure healthy search engine rankings and compliance with SEO best-practices.• Managing online PPC campaigns to drive new customer acquisitions. This activity includes monitoring search trends to identify suitable keywords, creation of search advertisements and controlling the agreed cost per conversion.• Managing online remarketing campaigns to engage with website visitors through online display advertising.• Regular email newsletters to existing customers, to maintain brand contact and customer relations.• Regular product-focused emails to existing customers to encourage take up of additional services.• Regular guest blogs on selected other websites to improve brand recognition and raise company profile.• Monitoring social channels and managing engagement.• Production of regular weekly reports on marketing activity, including analysis and recommendations.• Advising on future product developments, based on analysis of competitor offerings and wider market trends.• Management of the reseller network, including white-label marketing materials and bespoke marketing requests.Achievements during my employment include:• Consistent hitting cost per conversion targets for major PPC campaigns.• Opening up new marketing communication channels, including guest blogging and online remarketing campaigns.• Increase in number of visitors to our website.• Improved search engine rankings for all major keywords. Show less

• 

  Write and Web

  Jun 2015 - now

  Owner

  Specific tasks undertaken for clients include:+ Deliver technical and content SEO improvements for clients. Starting with SEO audits created with industry standard tools like SEMRush, Screaming Frog, Google Search Console, Google Analytics, and Power BI through to devising SEO on-page and off-page plans and seeing those plans through to completion.+ Creating digital communication plans to promote specific services to B2B and B2C customers across platforms; including web, email, and social.+ Content marketing planning and delivery. Including writing fresh web content on relevant subjects, and updating existing to attract relevant traffic.+ Management reporting on web analytics, including acquisition channels, goal completions, and audience behaviour.+ Create, manage, report, and deliver SEO campaigns to generate more organic traffic and improve search engine rankings. Including updating websites based on best SEO practice.+ Creating and managing online advertising campaigns.+ Development of new websites with a complete content overall. Show less

• 

  EMR

  Dec 2019 - now

  Digital Marketing Manager