Leonora C. Blum

Experience

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  KPMG

  Jan 2013 - Sept 2018

  Business Development Coordinator for Central America and the Caribbean

  Created and executed integrated business development strategy for each of KPMG-affiliated Central American countries to achieve business objectives and goals. Arranged 360-degree campaigns focusing on acquisition, positioning, and retention across various channels, including sponsorships, events, social media, and traditional media (TV, radio, newspapers and magazines). Utilized various advanced approaches to evaluate client satisfaction, follow up on RFPs, and post-sale expectations.• Prepared press releases, presentations, and other forms of communication to reach targeted audience.• Conducted over 200 customer satisfaction surveys with CEOs and CFOs for Central American region.• Delivered three international trainings for all Central American marketers with more than 50 people• Provided expert-level support in retention of seven big dissatisfied clients.• Developed and implemented multiple marketing strategies for specific market by ensuring one-to-one conversations with all Managing Partners of Central American region. Show less

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  PwC

  Oct 2018 - Feb 2021

  Marketing Manager

  Steer prospects through each stage of digital customer experience to attract, engage, and retain clients focusing on generating engagement and leads. Oversee websites and digital hubs to enhance business productivity. Monitor and report all marketing activities to optimize business efficiency and brand image. Develop and execute fresh and innovative ideas by coordinating with designers, media producers, content creators, and digital marketers. Create relevant content to support business strategy and distribute through various marketing channels such as websites, opinion pieces, emails, info graphics, placemats, thought leadership and one-pagers to grow business.• Generated over 80 marketing qualified leads, encompassing events, sponsorship, social media, email marketing, and webcasts by utilizing multi-channel efforts.• Increased revenue for company by generating leads and executed above 20 marketing strategies within 2 years, resulting in improving business profits.• Organized eight highly successful events and executed more than 15 sponsorships to boost brand recognition.• Drove optimal business performance by collaborating with various teams, including administrative, design, Partners, and CEO of company. Show less

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  Scotiabank

  Jan 2022 - Sept 2024

  Senior Manager Global Customer Experience (Toronto)

  Manage the strategic design, implementation, and optimization of customer experience programs and initiatives that ensure a best-in-class customer experience. Define and deploy a global Customer Experience communication strategy to help stakeholders adapt and engage with a customer-centric culture. Part of the IB Retail Change Management Committee.• Led strategic design, implementation, and optimization of customer experience programs, ensuring a best-in-class customer journey.• Contributed to the IB Retail Change Management Committee, driving initiatives to increase team engagement through targeted communication strategies.• Successfully orchestrated townhalls, offsites, and communications in alignment with the SVP’s change management plan. Show less