Machaela Wilson, MBA

Experience

• 

  3i Fitness (Farrell's Extreme Bodyshaping)

  May 2009 - Sept 2010

  Director of Marketing & Executive Affairs

  Assisted in the coordination and development of marketing materials to increase membership base. Coordinated, budgeted and planned events for 300+ attendees; worked with a small team and/or CEO to plan events for 1500+ attendees. Responsible for training and monitoring workflow of other staff on key processes to complete office management accountabilities efficiently and effectively.

• 

  Reynolds American Inc.

  Nov 2010 - now

  Responsible for promoting share growth within given geographical territory through building partnerships and working with retailers in successfully driving their business as well as ours <br><br>Generate business and marketing plans for outlets to optimize category sales and work as strategic planning partner for outlet management<br><br>Execute national and regional marketing strategies to maximize sales and market share growth<br><br>Utilize data analysis and business plan generation to identify growth opportunities and market shift dynamics<br><br>Negotiate contracts with customers at both an independent and chain level<br><br>Oversee contract compliancy throughout geographic territory and engage critical selling skills to overcome issue<br><br>Responsible for implementing and analyzing new-to-market product launches Show less

  • Senior Key Account Manager

    Jun 2020 - now

  • Senior Division Manager

    Feb 2017 - Jun 2020

  • Senior Division Manager

    Dec 2014 - Feb 2017

  • Account Manager

    Jul 2014 - Nov 2014

  • Trade Marketing Territory Manager III

    May 2012 - Jun 2014

  • Trade Marketing Territory Manager II

    Sept 2011 - May 2012

  • Trade Marketing Territory Manager I

    Nov 2010 - Sept 2011