Jiale Yuan

Experience

• 

  IDEO

  Oct 2014 - Apr 2015

  Employee Relations Officer

  -Arranged domestic and international travels for colleagues of Shanghai offices and also other offices around the world when they coming to Shanghai;-Making schedules for the experience teams for in terms of their attendance of events, workshops and other daily works;-Translated English documents into Chinese or vice versa

• 

  Berluti

  May 2015 - Sept 2015

  Customer Relationship Management Analyst

  -Engaged in daily operations for the Human Resource Department;-Mastered in Excel VLOOKUP to set up the database of the mainland customers (including 10K customers' contacts);-Participated in administrative affairs such as T&E and purchasing work.

• 

  Parfums Christian Dior

  Oct 2015 - Jul 2016

  Ecommerce Coordinator

  -Responsible for the online Wechat platform of the perfume and cosmetics of Christian Dior; -Analyze the operation situations of other brands such as Estee Lauder and Lancôme and editing monthly reports on the top10 brands and competitor reviews;-Compiled the operational contracts, producted descriptions and page production of the online platform;-Helped to develop the Online TMall platform for Christian Dior.

• 

  TAO PRESTIGE

  May 2017 - Nov 2017

  Asian Market Business Developper

  English version-Developed the tailor-made offers for target customers in Asia, designed the official company website in Chinese version, established the online platforms (WeChat and Weibo) and posted daily publications to followers; -Found the local enterprises with strong competitive power in China and established the partnership with them and got involved in the networking activities organized by themFrench version- Prospecter et présenter les offres de services aux interlocuteurs clés en comprenant et intégrant leurs enjeux et besoins- Négocier et accompagner les affaires commerciales- Analyse des besoins du public cible en Chine, rédaction d'articles sur l'actualité- Recherche de clients potentiels en Asie (Business Development), analyse des problèmes opérationnels avec les clients existants- Responsable du fonctionnement et de la promotion des nouveaux médias (Weibo,Wechat) Show less

• 

  LBB Asia Limited

  Aug 2018 - Jan 2019

  Ecommerce Project Manager

  -Help in creating and setting up digital campaign for brands' e-commerce website : Search Engine Optimization (SEO), PPC,CMS, Social Media, Email marketing.-Work closely with merchandising and sales teams to ensure cohesive programs considering all sides of the business.-Create E-commerce content (photo / video / copy).-Assist the communication team on the marketing operations and events.-Conduct systematic marketing researches on diverse industries.

• 

  TAO PRESTIGE

  Jun 2019 - Dec 2019

  Asian Market Business Development Manager

  - Structure the company's activities in Asia- Identify the targets to be prospected in coherence with the strategy of the company - Prospect and develop the portfolio of BtoB and BtoC - Develop commercial proposals in collaboration with the production teams- Accompany the company's crescent by managing and optimizing merge and profitability on all projects- Ensure the reporting of the activity to the management- Create and enrich the company's commercial database- Participate and organize the corporate communication actions of the company and the different marketing actions Show less

• 

  EviDenS de Beauté

  Dec 2020 - Aug 2021

  Operational Marketing Executive for Asia

  • Interface entre l'équipe commerciale, les comptes clés (EMEA, US, Chine, APAC) et les segments de marchés (Travel Retail, Hotels, SPA, Retail) pour tous les sujets liés à la marque/marketing/réseaux sociaux• Accompagne les retailers, distributeurs et hôtels à travers le monde sur les nouvelles ouvertures, formations, lancements produits, campagnes digitales• Travaille en étroite collaboration avec l'équipe marketing internationale pour s'assurer que les directives clés du plan marketing sont transmises aux clients locaux, élaborer des campagnes 360, développer les PLV adéquats• Responsable de la charte graphique visuelle de la marque lors des adaptations marketing locales, d'activations et des initiatives créatives/visuelles locales• Rapport prévisionnel et analyse ventes (sell-in / sell-out) Show less

• 

  WITH Paris

  Oct 2021 - Sept 2023

  Client Partner
• 

  Coty

  Oct 2021 - now

  360 DIGITAL BRAND ANIMATIONSDefine the 360 global digital strategy for Gucci China Animations (618, D11, CNY, Chinese Valentine's Day and Holiday)CHINA DIGITAL STRATEGYManaging China Digital 360 Strategies and Tmall support planInitiate, create and lead the production of digital content to nurture the Chinese Digital Eco-System (Tmall, Wechat and Weibo)CONTENT PRODUTIONDefining content strategy for the brand in close collaboration with multifunctional teams (for 618, D11, CNY, Chinese Valentine's Day and Holiday)Working closely with Fashion House and brand’s assets manager to deliver all creative assets (campaigns, social activations, etc)BEAUTY TECH & INNOVATIONCoordinating with Gucci Beauty innovation program and collaborate with agencies, suppliers to design new programs to be implemented globally (VTO, Gucci App programs, New Beauty Tech team collaboration)Exploring Web 3.0 & propose new opportunities to reach new consumers in line with the brand strategySOCIAL PRESENCELiaising with the Fashion House on conversational calendar across all CN social media channels Analysing trends, insights, markets feedbacks to identify relevant opportunities for the brand Show less

  • Digital Project Manager For Lancaster skincare

    Oct 2022 - now

  • Digital Project Manager for Gucci Beauty

    Oct 2021 - Oct 2022