Dmitry Grigoriev

Experience

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  Samsung Electronics

  Mar 2006 - Sept 2011

  Trade Marketing Manager

  Key achievements:✔ Head of largest retail force group on the market (2008-2012). Q-ty of personnel: 1500 promoters and 500 merchandisers.✔ Massive AV and HA in-store display program management (Av - 1200 racks, HA - 980)✔ Management of roof brand constructions project in 10 cities✔ Retail market analyzing system creation & implementation (sell-out, price, stock monitoring in AV, HA, IT)✔ POSM and demo racks production control (over 20 agencies management)✔ Personnel growth and management system creation Show less

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  Apple

  Sept 2011 - Jan 2013

  RFSM

  Key Achievements:✔ Mac recommendation rate rise up to 45%.✔ iPad sales increase up to 56%.✔ Sales team increase from 3 persons to 9.✔ Successful out staffing project launch.

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  Whirlpool CIS

  Jan 2013 - Jul 2013

  Trade marketing and sales manager

  ✔ Development of on-line "Built-in" catalogue for mobile devices.✔ Development of on-line motivation system for salesmen of national and regional retail.✔ Launch tracking system for field force.

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  Компания Simple

  Nov 2013 - Mar 2014

  Trade Marketing Manager

  ✔ Deliver effective promo actions mechanics for corporate and private clients - price, inventory promo✔ Full responsibility for promo-actions: POSM, product availability, advertisement, sales force motivation.✔ Plan and control use of marketing budget.

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  Novartis

  Mar 2014 - Oct 2014

  Category development manager

  ✔ Developed new POSM - folding carton column that can be easily set up in the store (design idea, production process control).✔ "Pharma consultants project", 100 persons in 3 cities. Hire, train and deploy personnel to pharmacy. Control KPI fulfilment and tasks accomplishment level.

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  LG Electronics

  Oct 2014 - Oct 2016

  Channel marketing manager

  Key Achievements:✔ 360 degree support for new product launches AV & HA.Team Lead of "Dominate the trade floor" program for AV and HA categories. Installed over 300 demo racks to beat up competitors' presence in the shops. As a result sales increase up to 25% in general for AV and HA categories.✔ Support of AV promoters project: new motivation system development (monetary and non-monetary). Organization of events for salesmen (Sochi Formula 1 for Eldorado directors and sales staff).✔ P&L and marketing budget control with focus on effective budget implementation and positive ROI rate.✔ Full POSM production process control from design to in-shop placement and availability control. Show less

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  Universal Music Group

  Sept 2018 - May 2020

  A&R/SPECIAL PROJECTS MANAGER

  Key Achievements:✔ 4 new artist recruited (Fraank, Lottu G, Rayman, САМИ)✔ Support of music contest: A-loft (Ukraine): winner "Admit" and "Street Stars" (Russia): winner "The Maya Secret" - contract development and execution with winners (track recording, release and music video shooting, promo support).✔ Special project with Ivan Dorn - track recorded with WWF to support extinct birds (usage of birds voices samples).

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  COMPLEX STUDIO

  Apr 2020 - Aug 2021

  Chief Marketing Officer

  Key Achievements:✔ SMM - review of existing communication channels, build the strategy to pull out the brand from the shadow ban in Instagram* and reactivate presence in VK. Results: followers qty increase for 10k (no bots), engagement rate increase to 1,76% from 0,76%.✔ Content production - full cycle from idea to implementation - product shots, lifestyle, sport, product integration, materials for website. Results: 2 videos, 35 product photo shoots, 3 lifestyle shoots, 5 product placement reports in various events.✔ Ambassadors project: analysis, negotiations and signing of 5 ambassadors - 4 musicians (Kyok, RAM, 104, Truwer), 1 graffiti artist - Rasko.✔ Events: 1 promo event created for the brand - "Sifa". Results: 6 live acts, 3 DJs, 1500+ guests, merch production, 750 cans of Gorilla drink sold at the bar.✔ Merch: full inventory prepared - from socks to hoodies. Merch shop website created. Samples production and approval with the brand team.✔ Company website management: recompositing of existing site, errors correction, all sections update, preparation to site migration to new platform Show less

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  Believe

  May 2020 - Apr 2021

  Artist relations manager

  Key Achievements:✔ 18 new artist recruited ahead of plan of 11 to be signed (Thrill Pill, Amchi, Garri Topor etc).✔ Haski new LP release support in collaboration with Spotify (ATL+BTL).✔ Advance recoupment rate 98%, including recoupment boost for old deals with expiring advance terms.✔ Building strong management support experience and digital marketing expertise with artist in the industry (Obladaet, OG Buda, Haski, Garri Topor, 9 gramm etc).

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  Universal Music Group

  May 2021 - Dec 2022

  A&R/Scouting Lead Russia

  Key Achievements:✔ Signed artists: STERVA (pop-punk), Asti (Pop), Kakharov (Pop-blogger).✔ Initiation of joint tracks with artists of labels belonging to the group of companies (RSAC + MALA, JIMM + Mlma)✔ Production of welcome kits for new and existing artists - t-shirt, powerbank, foldable cup, sound speaker etc.✔ Building the artist's brand and development strategy (brand, release schedule, SMM promotion, presence in digital and print media, collaboration with brands - advertising campaigns, ambassadorship, one-time activations)✔ Development of educational events for artists and their managers - offline and online format Show less

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  Locals Only Fest

  Mar 2023 - now

  Chief Festival Producer
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  VK

  Feb 2024 - now

  Руководитель отдела продюсирования артистов VK Records