Vatsala Pal

Experience

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  Li & Fung

  Apr 2016 - Jul 2016

  Management Trainee

  • Buying of women plus sizes and kids wear (knit & woven) for international brands.• Preparing costing, negotiation, creating T&A plans, vendor management, conducting and assuring multiple inspections as per tech-pack getting approval from buyers .• Planning production and delivery preceded by pre production inspections.• Stocking data and files, studying mood boards and preparing presentations for buyers understanding there requirement.

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  Future Group India

  Feb 2018 - Dec 2019

  CRM

  - Client Management - Strengthening ties with HNI and bulk order clients, and maximizing in-store leads through Salesforce CRM-driven follow-ups.- In-store Marketing & Research - Executing traditional marketing campaigns, including BTL activities, and analyzing competitive data to enhance store awareness and drive sales. Utilizing data analysis for custom metric reports to inform future strategies.- Reporting and Accountability: - Monthly reports combine pre and post-sales data with market research. Analyze sales patterns for inventory management and track store/team achievements for goal adherence. Show less

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  Digital Prodigy

  Jan 2020 - Feb 2021

  Social Media Manager

  Social Media Management- Setting up a business page and fulfilling all requisite information.- Strategizing, ideating and executing campaigns to increase brand awareness using social media tools.- Active social listening and responding to audience's queries rendering customer trust.Social Media Paid Promotions- Developing and executing effective marketing funnel driven strategies to attain maximum ROI.- Collecting and analyzing data, & optimizing the ad by keeping a track of all KPIs, budgets, acquired trends, and insights. Show less

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  Indeutsch Industries Pvt Ltd

  Feb 2021 - Aug 2022

  Senior Digital Marketing Executive

  - Social Media Marketing - Performing thorough market research, conceptualizing and executing diverse online marketing campaigns across digital platforms. Proficient in leveraging social media platforms like Instagram, Facebook, YouTube, LinkedIn. Developing and executing successful influencer marketing strategies.- Website Development - Managing website development by liaising with agencies to enhance UI/UX, ensuring seamless integrations, and configurations. Proficient in Shopify and other CMS platforms, overseeing accurate product listings and on-page SEO for optimal performance.- Email Marketing - Executing lead nurture campaigns and email automation workflows on Mailchimp to optimize performance metrics throughout the sales funnel. Conducting segmentation, A/B testing, and ongoing evaluations to enhance effectiveness and drive improvements.- Content Management - Managing photoshoots and curating content for the brand, overseeing end-to-end design.- Customer Facilitation - Facilitation of customer, actively responding to customer queries on social media and emails. Show less

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  IndoBevs

  Aug 2022 - now

  Assistant Marketing Manager

  - Social Media Marketing - Enhancing Indobevs brands' online visibility through planning, managing, and executing end-to-end on-page social media marketing campaigns across multiple platforms, budget management, and insightful analysis for impactful digital engagement.- Online Activations & Influencer Marketing - Implementing effective online collaborations and influencer marketing initiatives to boost brand recall, coordinating strategies, and tracking insights for maximum impact.- Website Development - Creating and managing companies E-commerce platform, integrating with third-party channels, optimizing product listings, and maintaining user-friendly UI design for seamless customer experience.- Performance Marketing - Crafting and executing robust performance marketing strategies, including A/B testing, remarketing, and budget management across digital platforms to enhance brand visibility. Analyzing data, optimizing ads, and tracking KPIs to drive brand awareness effectively.- Content Management - Managing photoshoots and curating content for the brand, overseeing end-to-end design.- Customer Facilitation - Facilitation of customer, actively responding to customer queries on social media and emails. Show less