Margit Streifeneder

Experience

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  Spacetec Datengewinning Ltd.

  Mar 1991 - Sept 1995

  Project Manager

  Responsibilities:• Coordinated and supervised field campaigns• Processed and interpreted data using spreadsheets and Geographical Information Systems• Presented detailed study results in form of reports, charts and maps• Initiated and organised participation in trade fairs and congresses• Developed and maintained close relationships to customers

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  Steinicke & Streifeneder Umweltuntersuchungen

  Oct 1995 - Feb 2007

  Partner

  My partner Wolfgang Steinicke and I founded this company together in October 1995. Our specialties were climate and air hygiene investigations for environmental impact studies and town planning.Responsibilities:• Fostered relationships with existing customers, acquired new customers• Designed marketing materials• Completed projects within given deadlines and high attention to detail• Trained and supervised temporary and permanent staff• Organised client presentations, seminars and field campaigns• Improved data handling and presentation according to customer needs• Secured funding for research project Show less

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  Google Inc

  Mar 2007 - Jul 2010

  Sales Technical Operations Specialist

  Our team was the connection between the AdWords sales representatives and the software engineers. Problems that the sales team couldn't solve themselves got escalated to us. We would troubleshoot, offer solutions or escalate further to engineers. Another part of my job was to create and give trainings to sales representatives about all aspects regarding Google AdWords (ad serving, quality score, etc.).Responsibilities:• Created and delivered product training to AdWords sales force• Created eLearning modules for AdWords sales force• Liaised with Learning & Development to ensure quality and freshness of product trainings for new starters• Provided technical support to AdWords sales force by email, chat and walk-in clinic• Participated in cross-functional roles to pass on knowledge between different teams• Liaised with engineers and product specialists to develop new product features or enhance existing ones• Led cross-functional and cross-regional projects• Developed the decision flow for an AdWords Help Center Troubleshooter• Created and updated technical documentation• Provided email and phone support to external AdWords customers in Germany• Contributed to AdWords Blog and Forum Show less

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  RetirePedia

  Jan 2010 - May 2020

  Business Owner

  RetirePedia is an online publication where you'll find information about the best countries to retire abroad. Inspired by the likes of "International Living" and "Live and Invest Overseas," I started RetirePedia in 2010 to give my readers a more balanced and comparable perspective on various countries, mostly in Central and Latin America, but also in Europe and Asia. To take my readers from their virtual research to "feet on the ground" research, I launched Retirement and Relocation Tours to Nicaragua in 2016. During this 6 day, all-inclusive tour my guests get first hand information about residency, rentals, driving, language schools, volunteering, grocery shopping, hospitals, doctors, pharmacies, hairdressers, and all the other daily life things that are so familiar at home, yet so new in a foreign country. Show less

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  SiteSell

  Aug 2010 - now

  Marketing Director

  Responsibilities:• Developed and implemented overall marketing and growth strategies to drive business objectives.• Spearheaded all email marketing initiatives, from planning to execution.• Managed and grew social media channels (Facebook, X, YouTube, Pinterest, LinkedIn), focusing on engagement and audience growth.• Planned and executed successful marketing and sales campaigns to generate leads and conversions.• Oversaw the editorial calendar, ensuring consistent and timely content publication.• Researched and crafted engaging blog posts, including interviews with successful customers, highlighting their stories.• Developed and updated articles for the SBI! knowledge base, providing valuable resources for users.• Managed paid advertising campaigns across social and search networks, optimizing for maximum ROI.• Planned and coordinated the creation of compelling marketing content, including videos and landing pages.• Continuously reviewed and optimized sales and landing pages to improve conversion rates.• Developed marketing materials for Solo Build It!'s AI-Assistant Tai, ensuring clear and effective messaging.• Explored and tested AI strategies and tools to enhance marketing effectiveness and efficiency.Project Example:Led the production of the SBI! Explainer video (featured at www.sitesell.com), collaborating with DemoDuck from initial quote request through final video approval. This project involved close coordination with external vendors and a strong focus on clear communication and project management. Show less

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  RGK Innovations

  Apr 2017 - Dec 2017

  Advertising Specialist

  RGK Innovations works with innovators and product inventors to bring promising consumer products to market. Two of their current main products are the Brush Hero (https://brushhero.com) and the Chicken Hook by the Elevated Cook (https://elevatedcook.com). My main responsibility was to run their various Facebook advertising accounts. I also helped out with reviewing their AdWords account and email marketing campaigns.Responsibilities:• Managed several Facebook ad accounts with an overall monthly budget of $50,000+ • Created and monitored campaigns on a daily basis• Researched and tested new audiences• Researched and implemented new strategies and ad types, e.g. Messenger Bots and Ads, Lead Ads, Dynamic Product Ads, etc.• Ran bid tests with a tool called Companionlabs• Compiled and analyzed campaign statistics Show less