
Bob Williams
District Executive

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About me
Director of Parks and Recreation, Herndon, VA
Education

Slippery Rock University of Pennsylvania
1988 - 1992B.S. Parks and Recreation
Robert Morris University
2003 - 2005M.S. Nonprofit Management
Experience

Camden County Council - Boy Scouts of America
Jan 1993 - Jan 1996District ExecutiveLead the Boy Scout program as a local professional in the areas of Volunteer Management, Activity Programming, and Fundraising.

Lake Lucerne Camp and Retreat Center
Jan 1998 - Jan 2001Site DirectorProvided site management services for seasonal youth camps and year-round retreat groups.

Whitehall Camp and Retreat Center
Jan 2001 - Jan 2003DirectorSupervised the management of year-round rental groups, small and large scale event management, and infrastructure that included over 100 rental properties.

Sequanota Conference Center and Camp
Jan 2003 - Sept 2006DirectorManaged a year-round camp and retreat facility for youth and families.

Chester County (PA) Parks and Recreation
Oct 2006 - Jul 2012Assistant DirectorDelivered strategic leadership and operational direction to the executive team of the regional park system, which comprised of a $6.2M annual budget, over 100 people, 4,600 acres, and serving over 1.2 million people annually at its parks, trails, and programs.* Award winning - Led the department to receive numerous awards, including Green Park Award from PA Recreation and Park Society, and National Natural Landmark recognition from the National Park Service.* Event Management - Collaborated on the Department’s largest event, a fireworks program with 14,000 attending, working with local municipalities, emergency personnel and staff.* Supervision - Directly supervised four park superintendents in the administration of public service, infrastructure and grounds functions of the County-wide, regional park system. Coordinated the Human Resources functions for 100+ full- and part-time employees, conducting performance reviews, recruiting executive employees, handling grievances, providing training, and administering corrective counseling.* Safety - Coordinated and ensured the safety of the visitor by providing training to front-line staff and law enforcement rangers, operating with Emergency Services and the National Incident Management System (NIMS). Show less

Licking Park District
Mar 2013 - May 2017DirectorDirected the overall park district strategy and operations including the execution of a 5-year strategic plan for capital projects, infrastructure stabilization, and program development. * Grant writing - Led the award and implementation of a $27,000 Ohio Department of Natural Resources-Boating Safety Education Grant, enabling the new paddle sports program to reach over 1,200 participants in the first season. Coordinated the successful award of $283,000 Ohio Department of Transportation (ODOT) Transportation Alternative Program (TAP) award for extension of paved multi-use trail.* Project Management - Executed the RFP process to construct a new Canoe Launch on the Licking River.* Volunteer engagement - Played an integral role as a lead partner in Licking County River Roundup, providing logistics for county-wide river cleanup efforts along with volunteer coordination of 250+, and training of new community partners.* Trail Management - Maintained 45+ miles of paved bike trails, including vegetation control and bridge repairs.* Program development - Grew program participation by 30% from 2015 to 2016, through new programs, partnerships, and increased marketing plans and tools, in both digital and print mediums. Show less

City of Alexandria, Virginia
Jun 2017 - Sept 2021Division Chief - Park Operations & Natural ResourcesLeverage strategic leadership acumen, directing a team highly skilled team of over 80 members to manage parks and natural resources in Alexandria, VA, including collaboration with schools, community groups, urban forestry, natural land management, an urban nature center. Leadership for staff through COVID pandemic, including safety protocols and communication.* Fiscal management - Administer the operations budget of $9.6M, including budget development and projections. Utilize Munis, CityWorks, Office 365, and enterprise tools. Serve as SharePoint administrator for Park Ops, providing tech support and training. Engaged in cost-recovery model development for programs.* Resource planning - Updated the Urban Forest Management Plan to achieve 40% canopy coverage. Oversee urban forestry, including maintenance, and volunteer projects. Developed the City's first Natural Resource Management Plan. Spearhead natural resource restoration and conservation projects on natural lands, driving active management of 400+ acres of natural lands, which includes invasive plant management control.* Nature Center - Improved the overall participation at the City's Nature Center by over 40% through civic engagement and school collaboration, including Standards of Learning instruction.* Change management - Leadership of divisional change management in reorganization of Park Ops which increased customer experiences and improved employee engagement. Successful transition of the performance management framework, use of the Gallup Q12 employee engagement tool to improve productivity.* Facility Portfolio - Management of diverse park amenities, including athletic fields, spray park, pools, sport courts, trails, community gardens, dog parks, nature center, restrooms, recreation centers, infrastructure, and related assets.* Environmental leadership - Represented the agency on the City’s team to update the Environmental Action Plan, enacting goals in the Land Use and Open Space sections. Show less

Martinsburg-Berkeley County Parks & Recreation
Sept 2021 - Sept 2023Executive DirectorFacilitated the creation of Strategic and Master Plan, firsts for the organization. Cost recovery programs create generated revenues at 60%. Navigate 3 government entities as operational partners. Process improvement for operations, finance, and HR resulting in increased productivity and employee engagement.* Relationship development - Increase presence for stronger parks and recreation support, including volunteerism, civic groups, and the media. Make regular public presentations to garner engagement and support. Hire and direct an external marketing agency to increase public awareness of programs, facilities and projects.* Engaging team culture - Team engagement at all organizational levels, encouraging innovation and higher levels of customer experiences. Based on community feedback, create and hire for community program development. Promote professional development and sequenced performance management. Show less

HERNDON, TOWN OF
Jan 2024 - nowDirector
Licenses & Certifications

NRPA Revenue Development and Management School
National Recreation and Park AssociationMar 2019
Director School
National Recreation and Park AssociationJul 2021
IS-100.C: Introduction to Incident Command System, ICS-100
U.S. Department of Homeland SecurityOct 2023- View certificate

How to Be More Strategic in Six Steps
LinkedInNov 2023 
IS-700.B: An Introduction to the National Incident Management System
U.S. Department of Homeland SecurityNov 2023%20-%20MENA.webp)
Measuring Process & Organizational Performance
American Society for Quality (ASQ) - MENAJan 2020
Baldrige Excellence Framework - Criteria Training
VIRGINIA SPQAJan 2018- View certificate

Certified Park and Recreation Professional (CPRP)
National Recreation and Park AssociationJan 2017 
Level 1 Kayak Instructor
American Canoe AssociationMay 2015- View certificate

Executive Leadership
LinkedInNov 2023 - View certificate

Mastering the Eight Paradoxes of Effective Leaders
LinkedInNov 2023 - View certificate

Excel and Microsoft 365 Copilot: Supercharge Your Productivity
LinkedInOct 2023 
IS-907: Active Shooter: What You Can Do
U.S. Department of Homeland SecurityJun 2019
IS-800.D: National Response Framework, An Introduction
U.S. Department of Homeland SecurityNov 2023- View certificate

Executive Presence on Video Conference Calls
LinkedInOct 2023
Honors & Awards
- Awarded to Bob Williams2016 Impact Award "Collaboration of the Year" Explore Licking County Dec 2016 The Licking Park District is proud to be a key leader in this annual event to improve the health of our waterways throughout the County. Below is the press release sharing the impact this event has.09/27/2016 LICKING COUNTY, OHIO – On Saturday, September 10, 2016, over 320 volunteers participated in the 22nd annual Licking County River Round Up event to clean up trash, metal, tires and recyclables from waterways throughout the county. Nearly 26 miles of waterways were successfully… Show more The Licking Park District is proud to be a key leader in this annual event to improve the health of our waterways throughout the County. Below is the press release sharing the impact this event has.09/27/2016 LICKING COUNTY, OHIO – On Saturday, September 10, 2016, over 320 volunteers participated in the 22nd annual Licking County River Round Up event to clean up trash, metal, tires and recyclables from waterways throughout the county. Nearly 26 miles of waterways were successfully cleaned with volunteers collecting a total of 4,790 pounds of trash and 4,220 pounds of recyclables. Presenting sponsor, Shacklefords Disposal Service, hauled away a record-breaking amount of trash – 4,790 pounds. Licking County Recycling captured the number of recyclables collected – 400 pounds of general recyclables, 1,020 pounds of glass, and 2,800 pounds of scrap metal. Volunteers pulled over 400 tires from waterways, which is 123 more than what was collected in 2015. The annual River Round Up is a community-based conservation effort that began in 1988. Each year, the number of volunteers and miles of waterways cleaned continues to climb. Nine River Round Up Day proclamations were signed this year, including submissions from the City of Newark, City of Heath, Village of Buckeye Lake, Village of Hanover, Village of Granville, Granville Township, Licking Township, Union Township and the Licking County Commissioners. Show less
- Awarded to Bob Williams2015 Impact Award "Attraction of the Year" Greater Licking County Convention & Visitors Bureau Dec 2015 This annual award is giving in five different categories as selected by the CVB Board. The Licking Park District won the Attraction of the Year Award for the Canoe Launch installed at Riverview Preserve in Newark, Ohio during the spring of 2015.
Volunteer Experience
Member
Issued by Rotary Club on Apr 2022
Associated with Bob Williams
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