Stanley Chukwu

Experience

• 

  PZ Cussons

  Jun 2013 - Jul 2019

  • Build an opportunity pipeline and select, address and win on existing and new customers.• Establish, cultivate and maintain customer relations at appropriate decision-maker levels.• Implement the execution framework on identified opportunities, which includes the orders forecasting to deal closure. • Monitor, analyse, and understand market activities to continuously update the business on all region dynamics including in-depth competitive assessments.• Acquiring in-depth understanding of shoppers, categories and market.• Assist in the go-to-market strategy for new products, geographies, services or offerings. • Pro-actively listen, learn and empower others to be successful and to inspire and lead to drive accountability and to deliver results with absolute integrity.• Be responsible for earning customer trust through solid execution – establish win/win partnerships and deepen relationships.• Delivering volume & leadership in-store presence.• Acquiring in-depth understanding of customer needs and requirements• Preparing volume forecast and plans.• Manage assigned initiatives to maximize long-term profitability.• Develop effective market and transactional strategies in line with the business objectives Show less • Manage Active Distributor (AD) and customers to achieve Territory target/business growth Objectives • Achieve migration of AD business to full automation by the end of March, 2017• Ensure distribution of NPD across all channels in the territory.• Coach and Manage Secondary Sales Force (SSF) to ensure 100% implementation/usage of SFA and deliver sales target objectives.• Growth retail distribution in the territory through listing of new viable customers and implementation of Project Tiger. • Identify and harness sales development opportunities within the territory.• Gather and analyse market intelligence reports and ensure consistent and comprehensive communication to senior management.• Ensure range stocking of all SKUs to drive territory profitable and increase brand portfolio.• Drive brilliant in-market execution (IMEX) of promotional activities to deliver positive ROI for the business.• Develop robust battle plan to effectively cover and deliver business growth agenda/objectives in the territory Show less • Manage Active Distributors (AD) & Open Market Customers to deliver on set targets & business objectives • Responsible for ensuring the retail redistribution standards are adhered to by Active Distributor (AD) and Van Salesmen (VSMs) • Ensures a minimum, once a quarter review of VSM route, inclusion of new outlets• Achieved 52% growth over same period last year for the territory in 2015/2016 financial year• Manage, coach & grow the secondary sales capability of Van Sales Men (VSMs) , Tricycle Sales Reps (TSRs), Market Sales Reps (MSRs) & Bike Sales Reps (BSRs) • Generate sales ideas/trade strategies to WIN At Retail• Develop promotional ideas and strategies to drive achievement of set target and incremental.• Ensured flawless In-Market –Executions (IMEX) to deliver positive ROI for the company• Achieved increased coverage of territory through execution of the Project Tiger initiative- covering of white spot: prospecting and appointing wholesalers and stockists• Achieved 613%, 41% and 1,240% growth of Olympic Double Serve Milk, Olympic Evaporated Milk & Olympic Apple Drink respectively for the territory through new initiatives such as Direct to Consumers (DTC) activities, weekly market activations and household activations.• Drive & ensure the implementation of all trade offers to trade/targeted beneficiaries.• Developed mechanism for rewarding outstanding performance by secondary sales team. Show less • Developed and reviewed regional sales budget and rolled sales forecast including sales to budget variance analysis. • Guided sales people (Regional sales team) in entering an accurate forecast in CRM tool, generated reports for forecast and; collaborated forecasts into weekly-monthly reports.• Managed POSM distribution/ deployment in the region. • Managed all Active Distributors (ADs) and Direct Wholesalers account to ensure consistent primary sales. • Ensured consistent and comprehensive communicating of sales reporting and sales forecasting to senior management.• Managed all Active Distributors weekly Stock holding and IMS report.• Managed the pilot phase / ensured productivity output of Bike Sales Representative Scheme which helped in growing the distribution of NUNU, Olympic & Coast Milk Double & single serves.• Developed and Supervised Direct to Consumer Sales (DTCS) in Ibadan & Abeokuta territories which helped grow the Olympic Evaporated Milk portfolio by 57% over 2014/2015 financial Year. Show less

  • Territory Sales Manager

    Mar 2018 - Jul 2019

  • Territory Sales Manager

    Dec 2016 - Mar 2018

  • Territory Sales Manager

    Sept 2015 - Dec 2016

  • Regional Sales Analyst

    Jun 2013 - Aug 2015
• 

  Promasidor

  Aug 2019 - now

  District Sales Manager

  • Manage Regional Top-line and Bottom-line deliverables.• Manage 18 customers through Sales Managers and Territory sales Executives) Area to drive standard re-distribution business for the district.• Manage ATL & BTL trade activities within the district.• Communicate commercial strategy to team and trade partners.• Implement Route-To-Market strategy for the district.• Manage numeric and weighted distribution of NPDs.• Delivered top-line growth of +51% and +32% Bottom-line over 2019 financial year, thus changed a three-year sales decline in the district within 12-month period.• Delivered +20% Bottom-line performance against 2020 Budget.• Implemented Direct to consumer sales (DTCS) on Cowbell Evaporated milk and Sunvita Cereal; thereby helping the overall business deliver +67% and +43% growth respectively versus 2019 volume.• Build Sales team capability through Field coaching and accompaniment to deliver best in class trade execution across all market segments.• Managed and communicated competition activities and opportunities to commercial leadership. Show less