Kimberly Patton Johnson

Experience

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  Nationwide Insurance

  Aug 2004 - Aug 2006

  Administrative Assistant

  -Actively engaged customers to drive sales and build relationships.-Maintained organization of filing system.-Assisted customers with billing and coverage issues and questions.-Communicated with customers daily via telephone and mailings; using my writing skills to compose and edit office documents and letters.

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  Synergis

  Aug 2006 - Feb 2008

  Sales and Marketing Assistant

  -Pulled weekly business metrics reports utilizing Crystal Reports and Salesforce CRM in support of a team of four Account Managers. -Assisted with compilation and presentation of proposals and executive summaries. -Created articles and press releases for publication on website.-Designed printed advertisements for industry publications and maintained the company website using Dreamweaver and HTML.-Purchased promotional materials, organized company events and assisted the Human Resources department as needed. Show less

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  Pinnacle Promotions

  Mar 2008 - Sept 2012

  -Manage a portfolio of Hilton brand hotels, creating and implementing eCommerce solutions to grow website traffic, room nights and revenue.-Analyze property websites, presenting suggestions and solutions to drive traffic to individual property websites and need markets while increasing conversion rates.-Serve as an eCommerce expert, answering any questions from property management and suggesting corrections to any areas of need on brand.com website, directory websites, review sites and on social media.-Use Adobe Omniture and proprietary analytics tools to help predict soft periods and analyze overall performance, providing hotels with suggestions to help drive transient growth to mitigate any revenue declines.-Pull and analyze reports on site traffic, market conditions and bookings to determine causality of traffic or reservation decline and/or growth.-Host regular webinars for properties to review reports and digital strategy.-Serve as the editorial lead of the Digital Water Cooler, an internal newsletter distributed bi-weekly to the eCommerce and supporting operations teams with the goal of improving communication and knowledge sharing. Show less -Created original content for search engine optimization tactics for onsite and offsite publication. This included writing daily keyword-optimized blogs, press releases, trade articles, enhanced product descriptions and posts to social media accounts. -Used social media accounts to engage customers and drive traffic to the website.-Researched new techniques impacting SEO rankings. -Tracked and charted keyword rankings, pulling reports weekly for our Marketing Director. -Worked with Marketing Director on the creation of ad campaigns, email marketing efforts, website improvements and accuracy of website data and pricing. -Created, tested and launched new promo codes on site. -Attended trade shows and industry conferences.-Participated in Pinnacle’s Social, Philanthropic and Green Committee initiatives; acting as the lead of the Social Committee.-Assisted with organizing office events, maintaining inventory of promotional products and maintenance of Pinnacle’s showroom, office and warehouse. Show less

  • Merchandising Manager

    Oct 2010 - Sept 2012

  • Marketing Coordinator

    Mar 2008 - Oct 2010
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  Hilton

  Sept 2012 - now

  -Work with Hilton's pipeline of new and converting hotels to ensure successful openings and transitions for all new hotels under the Hilton umbrella across the Americas. -Lead a team of Onboarding Managers responsible for working one to one with our new hotels to establish their digital foundation. -Identify and implement process efficiencies to continually improve and evolve onboarding processes.-Work across internal teams to ensure consistent communications, maintaining strong internal partnerships. Show less -Manage a portfolio of Hilton brand hotels, creating and implementing eCommerce solutions to grow website traffic, room nights and revenue.-Analyze property websites, presenting suggestions and solutions to drive traffic to individual property websites and need markets while increasing conversion rates.-Serve as an eCommerce expert, answering any questions from property management and suggesting corrections to any areas of need on brand.com website, directory websites, review sites and on social media.-Use proprietary analytics tools to help predict soft periods and analyze overall performance, providing hotels with suggestions to help drive transient growth to mitigate any revenue declines.-Host regular webinars for properties to review reports and digital strategy.-Serve as the editorial lead internal newsletter. Show less

  • Senior Manager, Marketing and eCommerce Hotel Onboarding

    Feb 2019 - now

  • eCommerce Manager

    Sept 2012 - Feb 2019