Francesca Marchese

Experience

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  University Studies Abroad Consortium (USAC)

  Jun 2018 - Jul 2018

  International Retail Marketing Student - Summer School

  Evaluation 95/100 A+Teacher: Kristine MinettiWhat I learnt:The course covers the essentials of retail management; market segmentation and market research for retail operations, buying and pricing functions, inventory control, budgeting, nature of change, employee management, online retailing, and customer service. It will explore these topics in regards to the US but also how they differ on an international level. There will be an emphasis on local products, fashion/food/wine and how sales are different in the local economy where the course is taught.What I did:• Essentials of retail management including how the 4 P’s (price, promotion, place, product)integrate into retailing;• Fundamentals of retailing in the fashion, food and wine industry in the US and Italy• Mediator with American students; • Public Speaking: Elevator Pitch in English Show less

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  IUSVE - Istituto Universitario Salesiano Venezia

  Nov 2019 - May 2020

  Junior Tutor | Master in Web Marketing & Digital Communication

  • Updating a Report through evaluation questionnaires for the Master'sAlumni;• Tutoring teachers during opening and closing of Master's lessons;• Implementation of social media strategy on institutional accounts;• Create, edit and share engaging contents weekly;• Newsletter Campaigns;• Master database (students enrolled, teachers, partners and prospects);• Check-in and tutoring online OpenDays registration;

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  This MARKETERs Life

  Apr 2020 - Jan 2022

  Writing Contributor

  ThisMARKETERsLife is an online magazine concerning digital, tech&app, lifestyle, trends and brand stories. TML is born from the passion of a group of people keen on marketing who every day want to tell, spread and share successful stories.What I do:• Write articles about marketing & fashion and luxury brands communication strategies;• Interact through verbal and written communication with professional contacts;

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  TEDxUNICATT

  Oct 2020 - Jan 2022

  Main tasks:• Working collaboratively across all departments to meet goals and deadlines;• Working collaboratively with UCSC;• Promoting projects which involve the TEDxCommunity;• Organizing different event's types (TEDxUNICATT Studio, TEDxUNICATT Women, Democrazia Digitale) with an amazing team. • Tutoring the podcasters’ team; • Organizing zoom calls with professional and specialized podcasters; • Supporting registration sessions and interviews; Main tasks:• Supporting the social media strategy omnichannel; • Developing the brand identity for TEDxUNICATT projects;• Editing photo/video and the official Media kit.

  • Lead Organizer & Licensee

    Mar 2021 - Jan 2022

  • Interviews & Podcast Manager

    Dec 2020 - Mar 2021

  • Graphic Designer

    Oct 2020 - Mar 2021
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  Italian Creators

  Jan 2021 - May 2021

  Social Media Manager

  What I did:• Implement the IG & LinkedIn strategy;• Edit copy and texts for the client's social media platforms;• Edit visual contents and graphics;• Social media copywriting.

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  GreatPixel | where marketing goes deeper

  Jan 2021 - May 2021

  Jr Brand Experience Consultant

  What I did:• Implement the agency's social media strategy omnichannel; • Contribute to develop the clients' brand identity;• Edit copy and texts for the client's social media platforms;• Edit visual contents and graphics.

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  Walley

  Jan 2022 - Dec 2022

  Co-Founder

  Walley Startup is an entry for Università Cattolica’s ConLab entrepreneurial program for start-up mentoring and coaching. Co-Founded and expanded venture with 3 team members focused on financial education and female empowerment.

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  EY

  Sept 2022 - Oct 2022

  Strategy and Transaction | Academy I

  Strategy and Transaction | Academy I• Accounting basis• Transaction Diligence• Valuation, Modeling & Economics• Team building (Urban escape)• Building Trustful Relationships• Lead Advisory• Infrastructure • Transaction, Strategy and Execution• Strategy• Turnaround and Restructuring Strategy• Working in a hybrid context• PowerPoint• Exel

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  Nova

  Oct 2022 - Oct 2022

  Winner Nova 111 Student List Italy 🇮🇹 || Marketing, Sales & Communication

  • Top 10 U25 Nova 111 Student List (IT) in the field of Marketing, Communication and Sales• Nova Member

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  L'Oréal

  Nov 2022 - Jan 2023

  Digital and Communication

  Role: Multi-brand PR & Advocacy Intern for the L'Oréal Professional Product DivisionTeam: Digital and CommunicationBrands: L'Oréal Professionnel, Kérastase, Redken, Matrix & Biolage and Shu UemuraWhat I did:• Kérastase PR & Advocacy activities for the brand Christmas event• Event management and organization of Journalists invite-only Press Day• Influencer Marketing Strategies: selection, type of contents, briefing and sending of products • Drafting of press releases related to events and product launches • Presentations and reports of influencer activities and campaigns: data gathering and performance analysis through Traackr and DOMO platforms Show less

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  SheTech

  Jun 2023 - Feb 2025

  • Event & Community Specialist

    Jun 2024 - Feb 2025

  • Event & Community Intern

    Jun 2023 - Jun 2024