Patrice Greze

Experience

• 

  Ferrero

  Jan 2000 - Dec 2003

  European Product Manager Kinder

  Coordination of the relaunch of Kinder Surprise in Europe:Standardization of the strategy at european levelDetermination of KPI and Integration of market research data of each country in a global tool. Development of reporting for the board.Development of communication. (organization of pre test, post test,production,...)

• 

  The Nielsen Company

  Jan 2004 - Feb 2008

  Responsible for a client portfolio and management of a team of 3 people.

  • Senior Client Service executive

    Jan 2006 - Feb 2008

  • Client Service Executive

    Jan 2004 - Dec 2005
• 

  Nestlé

  Mar 2008 - now

  CCSD Manager Dry and Frozen FoodIn charge of the categories :· Hot Beverages (coffee, Chocolate Beverages)· Confectionery· Culinary Dry· Milk· Frozen Food Build up the structure in determining the role and mission of the department and coaching of a team of 6 people· Responsibility for trade marketing through promo strategy, pos material and tasting· Responsibility for category management through category captaincy project (shopper research,category selling story…)· Responsible for the process which turn the Long Term plan in Operational Plan. (integrated commercial planning)· Launch of Nescafé Dolce Gusto:o Responsible for the relation with the Machine Partner :Group Sebo Development for the strategy in collaboration with marketing and Group Seb boardo Responsible for the Brand activation, tasting in Shopping center, Fairs,…· Initiate alternative business model projects Show less

  • Regional Business Executive Officer Benelux- Nordics

    Feb 2024 - now

  • Business Executive Officer Coffee Benelux

    Apr 2021 - Apr 2024

  • Business Executive Officer Coffee , Confectionery and Dairy

    Jan 2018 - Apr 2021

  • Business Unit Manager Nescafe Dolce Gusto.

    Mar 2015 - Dec 2017

  • Group Key account manager Dry culinary food, Ambiant Dairy milk and chocolate confectionery

    Apr 2014 - Feb 2015

  • Group Key Account manager Dry and Frozen Culinary Food

    Jan 2012 - Mar 2014

  • Channel and Category Sales Development manager Dry and Frozen Food

    Mar 2008 - Jun 2012