Hieu Tran

Experience

• 

  Unilever

  Feb 2014 - now

  - Field force strategy management for Unilever Modern Trade Field: recruitment, development, performance management & retention/engagement- Setup & deploy recruitment standards & selection process.- Identify training needs/skills competency required and convert into training class/programs.- KPIs Standards Setting & Measurement methods in line with business context.- Manage annual Performance Evaluation Tool & Lead process.- Build Retention Policy & Recognition Program for fieldforce.- Consult with line management on field force solution with statistical analysis and a strong business understanding of business context by channel & customer.- Setup & deploy fieldforce working standards/kpis by position/channel/mission-Setup & and deploy working structure to leverage level of effectiveness & co-operation. - Field force resource planning & budgeting with business context fluency. - Manage & evaluate business partner performance.- Lead performance/operation of consultation force to push off-take to drive in-take.- Measure productivity & deploy solutions to improve field force productivity.- SWAT Team Lead – An advanced level of professional consultation focusing on winning NSO (New Store Opening), winning competitors, key battle campaign.- Lead Operation Information System - iEdge (In-store Everyday Great Execution).- Field force sales incentives champion- Event Lead for In-store Team Show less Responsible for all Unilever activities & performance in region & key account assignedEnsure ambitious target setting & monitor closely for performance Coach the Field Sales force for Performance in relation to the targets set and build a winning spirit Ensure streamlined implementation of the customer strategy at POS in order to further build market share Build excellent relationships with the regional/local responsible manager of the concerned Customers Manage Sales-In , Sales-Out and Stock Availability Execute Customer Plan of NPD, Promotion, Activation and Visibility Plan Establish and manage Relationship with Store Management as Unilever Representative Coordinate with Customer Management Team in developing Customer Plan and deploy into in-store operationManage Store Staff : SIP, SA, BA and Sales Rep. following the Standard Show less Developing service model & capability of in-store team to maximize sales performance of In-store Team: Merchandiser, Promoter & Team LeaderManaging Project within a HR 4x8 Management Model: Recruitment (Attraction, Resources Planing), Performance Management (PDP, Kpis), Development (Training,Career Path), Retention (SLR/Benefits,etc).. Build & deploy HR concepts in line with channel preferences in Modern Trade to enhance sales opportunities & upgrade sales capability of In-store Team. Utilizing Shopper Insights in developing innovation in way of working of In-store Team fixed into channels to enhance sales opportunities. Cooperate with business partners to ensure Service's delivered with guidelines & standards, ensure outsourcing staff with full requirements in terms of quantity, capability & spirit to deliver sales results. Show less

  • OMNI Channel Customer Manager

    Apr 2021 - now

  • Perfect Store & Digitalization Manager

    Jan 2020 - Apr 2021

  • Field Force Manager

    Dec 2018 - Dec 2019

  • Field Force Assistant Manager

    Aug 2016 - Dec 2018

  • Customer Operation Assistant Manager

    Aug 2015 - Jul 2016

  • Field Force Executive

    Aug 2014 - Aug 2015

  • CDF Trainee - Modern Trade

    Feb 2014 - Sept 2014