Shreya Krishnatray

Experience

• 

  Vishwakarma Government Engineering College

  Mar 2019 - Apr 2019

  Head of Media in Central Techfest

  • Led a team of 33 volunteers | Responsible for the PR, Creatives, and Documentation of the fest• Achieved coverage in 35+ newspaper articles, 1 TV channel, and 1 radio station with zero spends

• 

  TimesNext

  Dec 2019 - Mar 2020

  Content Writer

  • Wrote 150+ articles of 2000 words as a content writer for various digital properties of TimesNext

• 

  Comic Con India

  Jan 2020 - Feb 2020

  Volunteer Captain

  • Led a team of 10 volunteers as Volunteer Captain and assisted the PR team of Comic Con India

• 

  COGNECTO

  Jan 2021 - Feb 2021

  Research Intern

  • Researched 20+ reports to derive Total Available Market, globally continent-wise for Cognecto

• 

  MICA | The School of Ideas

  Feb 2021 - Mar 2022

  MICA Council For Student Affairs

  • Elected 1 of the 3 MCSA members by 200+ students of MICA | Selected and led a 7-member jr. team• Designed a mental health program for 500+ MICA staff and students | Implemented it in 1.5 months• Handled 2 confidential inquiries | Held 7 batch meets addressing 400+ students and their concerns• Supervised 19 committees of MICA | Allocated a budget of 65L and managed their event calendar

• 

  NIVEA INDIA

  Apr 2021 - Aug 2021

  • Defined the category play and plan mix of 50+ Nivea products for an emerging E-Pharmacy portal• Utilized Tableau on sales data of 150+ SKUs to identify trends|Identified SEO keywords for 20 SKUs• Designed 2 promotional banners for a sampling offer | Developed listing titles for 120+ Nivea SKUs• Created 2 playbooks from internship exp. - ‘The Intern Handbook’ and ‘E-Comm Content Basics’ • Executed activation on BigBasket and Grofers each | Increased the run-rate of SKU by 65% on Grofers• Performed content analysis of 8 competitors | 10 in-depth interviews to revamp E-Com content• Developed content (A+, B+ images, Title & Product Description) for a key category of Nivea India• Boosted edge content score from 0 to 100 | Received 1 out 2 of the two Nivea PPI offered that year

  • Omni-Channel and E-Pharmacy Intern

    Jul 2021 - Aug 2021

  • Summer Intern E-Commerce

    Apr 2021 - Jun 2021
• 

  Publicis Groupe

  Apr 2022 - Nov 2022

  Content Strategist

  - Reported to the Chief Integration Officer of Publicis Groupe- Led the content strategy for Nestlé & PepsiCo pitches l Publicis won media mandate of ₹ 700Cr & ₹ 600Cr resp.- Created content strategies for 17+ clients such as PepsiCo, Amazon, Meta, GSK, Mamaearth, Pharmeasy- Received a strategy role offer in Publicis Media’s PepsiCo team before moving on from the organization

• 

  Convosight

  Dec 2022 - Aug 2024

  – Managed 12 accounts (Reckitt, ColPal, Nestle, Airtel Payments Bank etc) from strategic planning to seamless execution of branded campaigns.– Spearheaded multiple new solutions for Convosight successfully, as the company was expanding its services, and created a playbook for future projects.– Mentored direct reports. – Managed 8 accounts in FMCG (Reckitt, Godrej Consumer Products Limited), Auto (Hero Moto Corp, Hyundai), Nutrition, and BFSI (Airtel Payments Bank) sectors.– Contributed to annual revenue of 2 Crores by the successful execution of 23 marketing campaigns– Planned offline and online engagement activities for Nestle and Hero Moto Corp branded communities, managed by Convosight.

  • Senior Brand Solutions Manager

    Dec 2023 - Aug 2024

  • Brand Solutions Manager

    Dec 2022 - Dec 2023