Lígia Machado

Experience

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  Rádio Hertz

  Jul 2016 - Aug 2016

  Journalist

  - Articles for the radio website and live news;- Street interviews for the radio's youtube channel (Hertz TV);- Infomercials.

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  Webtexto

  Jan 2018 - Apr 2018

  Content Marketing

  - Development of strategic content marketing plans for companies;- Elaboration of articles for institutional websites and blogs;- Writer in Comteúdo (Webtexto's blog).

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  VILA VITA Parc Resort & Spa

  Sept 2018 - Apr 2019

  Communication and HR Marketing Trainee

  - Content creator for internal media;- Planning and implementation of the recruitment campaign for 2019;- Events for the internal public;- Employer branding;- Master's thesis.

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  Longevity Wellness Worldwide

  Jun 2019 - Jan 2022

  Sales Executive

  Sales & Marketing Department of 3 properties: Longevity Health & Wellness Hotel (5*), Vilalara Longevity Thalassa & Medical Spa (5*) and Longevity Cegonha Country Club (4*).Major duties and responsibilities:- Daily contact with tour operators and partners;- Contracting;- B2B database management;- Groups and events;- Site inspections;- Coordinating fam trips and press trips.

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  VeryChic

  Jan 2022 - now

  Area Sales Manager - Portugal & Greece

  VeryChic offers its members private sales of 4 and 5* hotels, as well as extraordinary trips selected and approved by travel experts.Major duties and responsibilities:- Account management: commercial monitoring of existing partners and key accounts;- Negotiation: Negotiate the terms of private sales, including competitive rates and inventories;- Sales organization: analysis of KPIs. Plan, implement and optimize private sales;- Benchmark: be attentive and analyze the practices of the competition to help the decision-making process according to the positioning of the VeryChic brand;- Competitive intelligence: reveal new consumer trends, new hotels and new popular destinations. Show less