Yuchen Zhong

Experience

• 

  Allfootballapp.com

  Jun 2014 - Aug 2023

  Columnist

  - Created content in articles & short videos. · Compiled over 1,000 articles totaling over 1M words, covering news and interviews in English, French, Korean, Italian, Spanish.- Neglected & Cross-industry expert, such as Korean Football, Women's Football, Entertainment.· 5 of my column articles reached 200k+ reads with ONLY organic traffic. - Invited as the Guest of Honor at the pre-match live streaming show for the UCL final in 2019, to communicate with audiences and make professional introduction & analysis to the fans during 4 hours before the game. Show less

• 

  VSPO

  May 2020 - Aug 2023

  Digital Marketing Executive

  Promoted one of the largest professional events "King Pro League" in China across different social media platforms.- MCN coordination, E-sports clubs & players brand management.My photos & copywriting content had been on the social media platform trends.

• 

  Mailman, a 160over90 Company

  Apr 2021 - now

  - Worked on FIFA account management, marketing, branding, ads and PR: · Multi-platform operation: Managed social media content using SaaS platform, enhancing multi-platform campaigns and data analysis. Improved brand visibility in the Chinese market and facilitated effective team collaboration.· Market Research & Data Analysis: Derive actionable marketing insights. Supported strategic business decisions. · Project Execution: Planned & operated multi projects simultaneously. (Was responsible for up to 3+ different projects per week, all of which are major international events or major sponsorships)· CRM & PR: Prepared weekly reports & strategic planning sessions. Coordinated client meetings. Assessed community opinions.· Branding: Developed potential clients and collaboration with influencers, and planned sponsorship strategies.- Led a 8-person team during FIFA World Cup & FIFA Women’s World Cup: · Achieved 238%+ in social media engagements compared to FWC2018. · Helped FWWC2023 gain 4x higher engagement than FWWC2019.· Led and implemented the most popular and cross-border campaign - Stadium DJ, with 53M+ impressions (+2,610% above monthly average) and 1.8M+ engagement (+9,303% above monthly average)· Implemented the launch and across-platforms promotion for FIFA+ Mini Program (Hit 6.3M+ PV, which is more than 3x the KPI, and 1.3M+ UV)- Worked on media content ideas & Live Streaming:· Supervised FIFA WC2022 preheat video - ‘Release your passion’. (Achieved 20k+ engagements in total)· Generated media ideas, (e.g. Celebrating Son Heung-min's birthday, liked by the player) utilized by FIFA official account.· Capable of planning projects & completing reports independently. Show less

  • Freelance

    Sept 2023 - now

  • Content Executive

    Apr 2022 - Aug 2023

  • Intern

    Apr 2021 - Mar 2022