Alberto Del Castillo Gámez

Experience

• 

  Diario Jaén

  Jul 2013 - Sept 2013

  Writer

  Writing stories, reports, and articles. Coverage of events such as the summer courses of the Universidad Internacional de Andalucía, and interviewing speakers at the events.

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  Lionbridge

  Jan 2014 - Jun 2015

  Internet Assessor

  Evaluation of search engine results for Spanish users based on geolocalization and coherence criteria. Analysis of web page quality and content. Identifying spam, malware, keywords bad practices… Analysis and improvement of Youtube user experience.

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  BBVA

  Oct 2014 - Mar 2015

  Social Media & Communication Assistant

  Creating content for the corporate social media profiles at a global level of BBVA. Listening and monitoring the news of BBVA on Social Media. Writing reports and manuals. Coordination of content with other departments to develop global campaigns.

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  Opinno

  May 2015 - Jun 2015

  Writer

  Design of the Customer Experience style based on the customers' needs. Writing a call center script.

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  BBVA Creative

  Jun 2015 - May 2023

  Supervising Community Managers and Contact Center agents specialize in customer support on social media. Responsible for coordinating the content strategy on the Instagram profile of BBVA. Managing Influencer Marketing campaigns and coordinating with influencer marketing agencies. Social Advocacy and developing the strategy of the LinkedIn presence of executives. Developing strategies on social media for the brand. Prevention and coordination of response to crises. Creating engaging materials for social media in collaboration with the production and graphic design teams. Educating and supervising Community Managers. Working closely with the Marketing team. Managing and expanding BBVA España's presence on social media: Facebook, Twitter, and other profiles. Creating content consistent with the brand strategy, optimized for each social network. Identifying social media trends for the online strategy of the brand.

  • Social Media Manager

    May 2019 - May 2023

  • Social Media Executive

    Nov 2016 - May 2019

  • Community Manager

    Jun 2015 - Nov 2016
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  Spain Business School

  Aug 2016 - Feb 2019

  Teacher at Master's in Community Manager and Social Media

  Instagram and LinkedIn subjects teacher. Teaching about strategy and the way companies are using it for branding purposes. Creating learning materials and assessing student's work.

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  OneTrust

  May 2023 - now

  Social Media Manager

  Responsible for developing and executing the global social media strategy, focusing on increasing brand visibility, driving engagement, and supporting business goals across various platforms. I lead the Social Advocacy program and monitor KPIs to implement data-driven improvements, working closely with global marketing teams.