Pratyush Barua

Experience

• 

  ACS India

  May 2017 - Jun 2017

  Summer Intern

  - Studied the mechanism of ABB Robots, Programmable Logic Controllers and SCADA software.

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  Indian Institute of Management, Calcutta

  May 2017 - Jul 2017

  Summer Research Intern

  - Surveyed people in the rural areas to gauge the market potential for a socio-educational platform- On-boarded senior citizens and college students to render teaching services on the NexConnect platform

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  Bharat Sanchar Nigam Limited

  Dec 2017 - Jan 2018

  Internship Trainee

  - Studied the overview and different technologies used in modern telecommunication networks in India

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  Vedanta Resources Limited

  Apr 2020 - Jun 2020

  Marketing Strategy Intern

  - Secured a Pre-Placements Interview offer from Vedanta Limited after a successful stint of ten weeks.- Developed strategies for market development and re-positioning of Lead as an environmentally friendly metal.- Streamlined a benchmarking of Hindustan Zinc Limited with regard to top producers of Lead across the world.- Drafted the background paper for secondary lead recycling policy for the Ministry of Mines, Govt. of India.- Analyzed the pattern of imports of primary lead to India from other prominent lead exporters of the world.- Prepared a secondary research survey with respect to the unregistered lead recyclers and lithium-ion batteries.- Published different write-ups about Lead through the social media handles and the website of Hindustan Zinc. Show less

• 

  Vedanta Resources Limited

  Jun 2021 - now

  Product Strategy Initiatives:- Customized product offerings based on customer feedback, product research and benchmarking; introduced new product portfolio for customers.- Penetrated 2 major global novel marketplaces (Africa and South America) after detailed market research and prioritization.- Reclaimed lost market share in Europe through strategic communication resulting in increased annual revenue and improved market presence.Sustainability Leadership Initiatives:- Conceptualized and executed marketing strategy for “Green Aluminum”, a product with ~78% reduction in Carbon Footprint and contributed to reducing 0.2mn metric tons of CO2 emissions.- Developed a robust network of traders, customers, and financial partners to establish seamless trade of Green Aluminium.- Spearheaded efforts for obtaining ASI (Aluminium Stewardship Initiative) certification, indicating company practices included responsible production, sourcing and stewardship of Aluminium globally.Business Strategy Initiatives:- Delivered Business Plan for FY’24 with a 27% increase in revenue and a 3% increase in Volume compared to FY’23.- Analyzed aluminium market index volatility daily for contango and backwardation, thus locking in the highest market financial spreads. Show less Sales & Operational Initiatives:- Executed efficient inventory management through pipeline-demand forecasting and trend analysis; maintained optimal safety-stock levels, leading to all-time-lowest year-end inventory across US ports.- Acquired new customers and returning clients leveraging relationships with a network of end-customers and traders by offering to facilitate flexible financing through banking partners.Business Strategy Initiatives:- Developed strategy and roadmaps for expansion in the Latin American Market through Principal-Agent Model leading to increased sales in South America.- Negotiated with multiple stakeholders to achieve cost optimization in various layers of sales channels.- Concluded business reconciliation valued at $200 mn for American markets with service partners for FY 2021-23 Show less Marketing Strategy Initiatives:- Initiated slab-wise cost structure & staggered monetary incentives; succeeded in increasing fly-ash uptake.- Designed a detailed cost structure for marketing to Northeast India to earn a potential profit.- Developed business plan for fly-ash offtake via railways implemented through MOUs with top cement companies; mapped ongoing & upcoming projects of NHAI.Corporate Strategy Initiatives:- Designed Business Plan till FY ‘25 with an increase in sustainable utilization by 100% and a decrease in cost by 25%- Collaborated with Think-tanks from Australia & Germany, and IITs & NITs to develop alternative uses of fly ash.- Constructed an onboarding plan to establish brick plants to increase entrepreneurial activities in the community. Show less

  • Lead Product Strategy & Marketing - America, Europe & Africa

    Dec 2022 - now

  • Country Sales Manager - Americas

    Jun 2022 - Dec 2022

  • Associate Manager - Marketing & Strategy

    Dec 2021 - Jun 2022

  • Management Trainee

    Jun 2021 - Dec 2021