Kumar Sankalp

Experience

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  ISearch Solution Pvt. Ltd.

  Jan 2013 - Dec 2013

  SEO Executive

  • Experience with Google and Bing’s services, including Analytics and Webmaster Tools• Experience with Google’s Keyword Tool•A functional understanding of HTML and CSS•The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills• Proven success in link building and viral strategies• The ability to deploy an effective local and long-tail search strategy• A deep understanding of mobile strategy and how it relates to SEO• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO• Experience in building inbound organic search traffic and improving SERPs• A background in creating reports showing web analytics data and site evaluations• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry• Familiarity with the best tools in the trade Show less

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  BluEnt

  Dec 2013 - Jan 2016

  SEO Analyst

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects. • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). • Implement link building campaigns in coordination with client SEO goals. • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals. • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. • Research and administer social media tools in support of clients’ social media strategy• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. • Monitor and evaluate search results and search performance across the major search channels. • Communication to team and management on project development, timelines, and results. • Work closely with the other team members to meet client goals. Show less

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  HostShop | Web Development Company & Digital Marketing Agency In New Delhi

  Feb 2016 - Dec 2019

  Digital Marketing Manager

  • Creating strategies to increase online traffic to the organization’s website• Tracking the conversions and improving the percentages and numbers• Taking care of everything from SEO, SEM to Social Media Marketing• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness• Improving the user experience on the company’s website(Includes design, content and usability)• Collecting and Evaluating customer feedback data • Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them• Weekly, monthly reports (excel, BI tools, clickstream analytics)• Website behavior and customer experience analysis• Coordinating tags, tracking parameter implementations• Lead creation and completion of A/B testing documents• Documentation relating to existing processes and suggestion / presentations for improving those processes Show less

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  College Vidya

  Dec 2019 - now

  Digital Marketing Manager