Simone Tang

Experience

• 

  Mastering Pos Ltd

  Apr 2009 - Jul 2009

  Marketing assistant

  - Updated company’s catalog- Branding products for well-known alcohol promotional items’ brands - Sourcing, sample shipment and freight

• 

  Meseo.fr

  Sept 2010 - Feb 2011

  Community Manager

  - Website advertising- Implementation and notoriety management on social media, - Search engine optimizations- Upload and update datasheets

• 

  Semply Social

  Feb 2011 - Aug 2011

  Social Media Assistant

  - Social media strategy implementation- Community management- Contests and Optin data collection

• 

  Semply Social

  Jan 2012 - Jan 2014

  Social Media - Account Manager

  - Implementation, control, optimization and reporting of online campaigns.- SEM Google Adwords - Facebook Ads - Account management

• 

  ADTHINK

  Mar 2015 - Aug 2016

  Media Trader

  - Trafficking and campaigns setup on DSP platforms (Adthink adserver, DBM, Avazu, Mediamath)- Campaigns optimizations (CPC, CPV, CPL, CPA, CPI)- Analysis, reporting and recommendations- Account managementAdthink offers a full line of smart performance digital advertising services. Since 2001, Adthink has pursued a single mission: helping advertisers acquire online customers, by making advertising return on investment the main objective of every campaign.

• 

  Gamned!

  Sept 2016 - now

  Team management and seniority support- Lead and mentor a team of programmatic buyers; with ability to manage client campaigns directly in the platforms as needed; teach best practices- Allocate campaign, workload/ressources planning, set-up process (internal & external), quality insurance, define and update guidelines regarding trading)- Lead daily & weekly media trading meetings with internal teams- Develop and maintain reliable campaign reporting systems on a daily, weekly and monthly scheduleTraining & Capacity building- Responsible of the enrollment of new team member regarding processes and skills- Develop quality assurance and troubleshooting procedures, as well as ensuring communication across internal teams, clients, and inventory partners- Serve as the point person for resolving technical issues arising from programmatic inventory deals, working with ad ops to manage internal and external processes and provide analysis and resolution- Construct a training program customized to various positions within the organization which enhances knowledge and excitement for all things digital Media Trading ManagementMedia Trading ManagementAnalytics and optimisationsInnovation and products development Show less Media Campaign Management :- Build and traffic campaigns in DSP platforms including (video, social, display, mobile, DOOH, audio)- Analyze real-time campaign performance and make recommendations for optimization inorder to maximize revenue opportunities- Actively manage programmatic deal performance and margins, ensuring full delivery and profitabilityAnalytics and Optimisations :- Ensure weekly/daily performance check, emails on a timely fashion account manager’s request to best ensure campaign delivery and efficient implementation of campaigns- Advise and guide junior Media Traders to help them deliver the best performing campaigns- Advise and guide Account Managers on their programmatic strategy and operational tactics to best suit advertiser’s objectivesInnovation and product development :- Apply evolutionary and revolutionary ideas and concepts to take our digital solution offering to the next level- Manage complex, often ambiguous, problems and projects in a thoughtful, structured, and efficient way that begins with the end in mind Show less - Setup on Appnexus, DBM, Facebook Business Manager, Search Ads (Apple) for display, video and social campaigns- Creatives trafficking (IAB, Wallpaper, video, native, in-read)- Tagging plan design and implementation on Google Tag Manager- Day to day monitoring and optimizations towards CPM, CPC, CPV, CPL, Cost per App download- Analysis and recommendationsFounded in 2009 by Olivier Goulon (CEO) and Anthony Spinasse (COO), Gamned! is an independent programmatic trading-desk. Pioneer in real-time bidding digital advertising, Gamned! addresses all media problematics on desktop and mobile from clients’ loyalty to acquisition. Show less

  • Head of Media Trading

    Jan 2022 - now

  • Team Lead | Senior Media Trader

    Apr 2018 - Dec 2021

  • Senior Media Trader

    Sept 2016 - Mar 2018