Rafael Prado Rosa

Experience

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  Bendita Mídia

  Jan 2020 - Jan 2022

  Media Buyer

  ● Developed targeted media plans aimed at boosting local business visibility and engagement.● Created and optimized paid advertising campaigns on Google Ads (Search, Display, Shopping, Remarketing) to drive local traffic and conversions.● Managed and fine-tuned campaigns on Facebook and Pinterest, tailored for local market outreach.● Monitored key performance metrics using Google Analytics and Data Studio, ensuring data-driven optimizations.● Optimized media investments for efficient budget use and maximized ROI in local markets.● Prepared detailed reports, providing analysis, presentations, and insights to guide strategic decisions.● Presented weekly and monthly performance updates to clients, highlighting achievements and areas for improvement. Pokaż mniej

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  Agência FG

  Jan 2022 - Jan 2023

  Media Buyer

  ● Developed comprehensive media plans tailored to drive ecommerce growth.● Created and optimized paid media campaigns across Google Ads (Search, Display, Shopping, Remarketing).● Managed and optimized advertising campaigns on Facebook and Pinterest for better performance and ROI.● Monitored key metrics through Google Analytics and Data Studio to track performance and identify opportunities.● Optimized media investments to ensure efficient budget allocation and maximize ROI.● Prepared detailed reports, analysis, presentations, and provided actionable insights to enhance strategy.● Delivered weekly and monthly performance reviews to clients, highlighting results and recommendations for improvement. Pokaż mniej

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  Foxy Ads Serviços Digitais

  Jan 2023 - now

  Head of Performance

  ● Led the expansion and training of a data analytics team, growing from 6 to 11 members in one year, while maintaining exceptional client retention, contributing to a 150% increase in agency revenue.● Developed a Python script that drastically reduced analysis time from hours to minutes.● Leveraged data analysis to optimize media strategies for a client, resulting in 17.9% growth in the first half of the year, driven by a 3.5% rise in conversions and a 13.9% increase in AOV.● Achieved 16.81% revenue growth for another client in the first 3 months of a project, with a 10.58% improvement in sales and a 5.95% increase in AOV.● Applied analytical problem-solving to identify challenges and implement innovative, high-impact solutions.● Oversaw data analysis, performance measurement, and benchmarking to support strategic decision-making.● Automated reporting processes using Looker Studio for enhanced efficiency and accuracy.● Developed and automated key processes to streamline operations.● Proficient in creating SQL Server queries, procedures, views, and functions for data management.● Held direct meetings with stakeholders, providing key insights to inform critical business decisions Pokaż mniej