Archita Mal

Experience

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  Xansa

  Mar 2008 - Apr 2008

  Employee Communication Intern

  In addition to being involved in the day-to –day activities of the department, I also worked on a specific project titled “Survey for the ‘Thought Mailbox’- an initiative to build employee engagement.”

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  Roli Books

  Jun 2008 - Mar 2009

  PR Executive

  My work encompassed the conceptualization and organization of book launch events, and liaison with the media.

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  The East India Company Fine Foods Ltd.

  Jun 2011 - Mar 2012

  Marketing Trainee

  o Design and development of material for marketing support. This includes packaging literature, training material for retail sales and marketing documentation.o Inventory Analysiso Assisting in management of large accounts (luxury hotels)o Tracking and analysis of marketing activities and customer accounts. This also involves using 'Sales Force' ,a CRM software.o Competitor analysiso Preparation of weekly and monthly revenue estimates and marketing reports.

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  Tata Tele Business Services

  Aug 2012 - Apr 2016

  Assistant Brand Marketing Manager

  Brand Manager for multiple product portfolios o Drove brand engagement and relevance for each of these product lines serving diverse demographics, usage behavior and personalities. o Worked on launches of new wireless wi-fi products, like the Photon Wifi Duo, to build a strong differentiator in the market o Created 24x7 brand visibility through modes like the Tata Docomo wi-fi app Brand Manager for Tata Docomo (Voice and Small screen) o Evolved the brand thought to create prestige and esteem for the brand and designed every marketing element reflecting this. o Ensured the emotional promise tied well with the products offered, to act as a strong differentiator o Have developed the ability to use different mediums of ATL, BTL and owned media. Additionally, created communication guidelines to develop aids in building customer relationships Conceptualised the development of the corporate website; to improve navigation, user interface and make it mobile responsive Show less

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  Project Aparajita

  Jun 2016 - Nov 2019

  Founder

  Because of rising crimes against them, women need to strengthen themselves: psychologically and physically. Project “Aparajita” (unconquerable woman), seeks to partly address this huge need. • Conceptualisation, creation and, now implementation of the project. This prepares vulnerable teenage girls to fight against eve teasing and rape • Built a branded ecosystem that creates a desire and an aspiration to be physically and mentally strong • As a first step, implemented through workshops in trust funded schools. Enables a more interactive approach, thus building a network of fearless and stronger females Show less

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  Unitus Capital

  Jun 2018 - Jul 2018

  Intern
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  Lithium Urban Technologies

  May 2019 - Nov 2019

  Brand and Marketing
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  GAME - Global Alliance for Mass Entrepreneurship

  Nov 2019 - now

  Program which integrates green and youth entrepreneurship to create young green entrepreneurs and inspires many young people to take green entrepreneurship as a career

  • Program Manager Climate Kranti

    Feb 2023 - now

  • Marketing and Communications Manager

    Nov 2019 - Feb 2023