Mandy Nguyen

Experience

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  TSP DIGITAL PERFORMANCE AGENCY

  Jun 2018 - Dec 2018

  Ad Optimization Executive Trainee

  PROJECTS: Swanbay, Sacombank, SCB, NatC, Sofy, 3M· Planning and executing digital marketing tools such as SEO/SEM, Facebook Ads; maximizing the ranking of the website· Managing campaigns in social media· Supporting in providing creative ideas for content marketing and websites/fanpages· Prepare analytic reports· Evaluating data analytics to optimize the efficiency of advertising campaigns

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  Abbott

  Oct 2019 - Mar 2021

  Brand Executive

  ACHIVEMENTS:· Flagship PediaSure store renovation on Lazada· Own process of promotions, big success on Orange Squeezer promotion gift· Understand customer insight of each channel· Professional skills: Data analysis, Communication· Soft skills: Teamwork, Working in under high pressure, Solving problemsPROJECTS:All promotions of Pediasure in the market from March – December 2020, Pediasure Tetra new launchingEXECUTE AND MANAGE PROMOTIONS· Develop promotion gifts to meet brand objectives and customer insights in different channels· Develop POSM for special pack, new product launch· Follow up promotion status and sales report weekly to manager· Work closely with 3rd party to conduct activation event and track performance weeklyMANAGE OPERATIONS PROCESS· Submit promotion budget plan on system (raising proposal, PR, PO, QC for promotions)· Assist making financial budget report, cash request· Inventory management for promotion and internal sales monthly· Allocate materials and goods for nationwide· Create masterfile for packing process in warehouseMANAGE ONLINE PROMOTION CAMPAIGNS· Develop content to communicate promotion scheme for EC platform · Contribute ideas and brief design agencies for EC materials and deliver for EC brand day monthly· Monitor aired – visual campaigns on EC platforms Show less

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  Au Chau Fashion & Cosmetics Company Limited (ACFC) - IPP Group

  Apr 2021 - Mar 2023

  Marketing Team

  ACHIVEMENTS• Drive brand volume growth vs 2021 by 18.7% (toal) and 24.7% (e – commerce)• Drive brand awarenessimpression, reach, engagement through Digital Media• Save budget by 1.3% by store merchandising, optimizing media cost,…• Successfully open 2 new stores in Saigon and Hanoi (15%)PROJECT: Take lead of big campaign 4th Anniversary of Mothercare Vietnam 2022 – 59.7% vol growthPLANNING AND BUDGET MANAGEMENT• Develop full – year promotional calendar based on category plan and product shipment• Research and involve in pricing strategy to deliver the best outcome for marketing plan and brand vision• Allocate and control brand marketing budget for monthly activities within agreed targets• Monitor and review effectiveness of promotional scheme to propose future plansCAMPAIGN MANAGEMENT• Work closely with agencies, communication support team (Advertising, Market research, PR etc.) to executebrand experiences across touch points• Partner with different functions (Brand, Operation, Supply Chain & Finance, Product, Admin…) for on-goingprojects, competitors, budget phasing and media plan tracking…• Coordinate with Digital & Customer relationship management team to manage brand website, fan page, customer service and others social activities• Build relationships with partners to produce mutually beneficial outcomes• Develop engaging partnership proposals for future growthKEY SOCIAL VISUAL• Create monthly social media visual (website, facebook, instagram,...); adapt key visual to in-store POSMREPORT & OTHERS• Monitor, track and report (Event, Promotion, Campaigns….); provide continuous support if needed• Site – check and give feedbacks to Operations for evaluating customer experiences and services• Marketing report: weekly, monthly, quarterly report• Promotion evaluation report: monthly, quarterly Show less

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  Nutifood Việt Nam

  May 2023 - now

  Assistant Brand Manager