Jenifer Wirth

Experience

• 

  PPG

  Jul 1993 - Oct 2023

  - Conducted market research on known and emerging segments, determining market size and market share - Identified unmet market needs - Catalogued product gaps, prioritize need, and work with brand managers to initiate development projects - Developed segment message, literature, and sales tools for internal sales staff and network of distributors - Developed trade show message with communications team for various segments - Managed three-person team to support USCA product management and color marketing Show less - Developed strategy to target and grow in key segments with new products, sales tools, and advertising messages. - Conducted Voice of Customer surveys to determine market unmet needs. - Managed six commercial refinish brands while growing market share.- Determined appropriate product positioning and pricing between premium and mid-tier brands.- Drove product development including market research, writing the specification, project management, trialing, and launch.- Developed brand marketing message for print advertising and trade shows- Introduced and positioned new platforms for growth opportunities, either through acquisition integration or organic growth. - Rationalized redundant products and develop exit strategies for obsolete brands.- Managed two-person product management team for US and Canada Show less

  • Manager, Marketing Services

    Nov 2019 - Oct 2023

  • Segment Manager - Commercial Refinish Coatings

    Apr 2018 - Nov 2019

  • Brand Manager- Fleet Segments, USCA

    Jul 2009 - Apr 2018

  • Commercial Color Marketing Manager

    Mar 2008 - Jul 2009

  • Manager Commercial Color Information

    Mar 2004 - Mar 2008

  • Chemist

    Jul 1993 - Mar 2004
• 

  PPG Advanced Surface Technologies

  Oct 2023 - now

  Senior Marketing Manager

  Oversee brand and marketing strategy