
Malcolm Thompson
Strategic Marketing Manager

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Connect with Malcolm Thompson to Send Message
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About me
Director at Ensighted, Director at Adaptivity Consulting
Education

University of Technology Sydney
1991 - 1992Graduate Certificate Grad Certificate in Software Engineering
UNSW
1983 - 1986Bachelor of Engineering Electrical Engineering
Monash University
1999 - 1999Grad Certificate Grad Certificate in Marketing
Experience

Alcatel-Lucent
May 1996 - Oct 2001Strategic Marketing ManagerSupported development of corporate and marketing strategy for Alcatel in Australia & New Zealand Market. Also established Genesys Systems Integration Practice

Teradata
Nov 2001 - Nov 2006Principal Consultant
Genesys
Nov 2006 - Jan 2017Defining and developing our strategies for penetrating existing and adjacent markets with new solution offerings. Responsible for Genesys iWD (intelligent Workload Distribution) Practice across Asia Pacific to drive greater effectivness in the management and distribution of work in the back and front office of service organsiations.
Senior Director, APAC Strategic Solutions
Jan 2015 - Jan 2017Director, Strategic Solutions
Mar 2012 - Jan 2015Director, iWD Practice Lead, APAC
Sept 2011 - Mar 2012Director, APAC Business Consulting
Nov 2006 - Sept 2011

Adaptivity Consulting
Jan 2017 - nowDirectorAdaptivity Consulting helps your organisation to optimise your customers' service journeys and deliver consistently great experiences. In an increasingly digital and competitive world, the imperative to adapt your people and processes to a rapidly changing world has never been greater. Leveraging data analytics, it's possible to understand each step in the customer's journey and design highly personalised and adaptive journeys.With over 17 years of experience in customer service design and data analytics, Malcolm established Adaptivity Consulting to bring together customer journey design and data analytics with a pragmatic approach, to ensure our clients have an effective and flexible approach bringing short term results aligned to a longer term strategic goals for customer service. Show less

Ensighted
Apr 2017 - nowDirectorA fast-growing consultancy specialising in enriching and optimising Contact Centre and Digital operations, with 3 core focuses:• Go To Market Advisory• Program Mobilisation & Delivery• Value RealisationWe simplify your tech journey: from acquisition to adoption to Business value realisation, through our expert guidance and operations support.Leveraging your customer data and our extensive years of experiences, we make data led decisions on identifying improvements for your Business and predicting customer needs.“Enriching people through the power of insight.” Show less
Licenses & Certifications
- View certificate

Data Scientist with R track
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