Experience

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  Mãe de deus hospital

  Mar 2005 - Jan 2008

  Marketing assistant

  • Developed a wide range of communications products including digital content, press releases, brochures, newsletters and speeches • Developed and implemented media relations plans, advising doctors and other spokesperson on messaging and approaches, including media interview preparation• Wrote and distributed media releases and organized press conferences • Responded to media inquiries and requests for interviews while tracking media coverage• Developed, planned and executed special events, such as medical conferences, public education info sessions, among others Show less

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  Celebrity agency

  Sept 2008 - Nov 2011

  Digital marketing supervisor

  • Responsible for Gisele Bundchen’s digital accounts • Developed, implemented and coordinated digital communications strategies and tactics across different platforms• Managed website, blog (BlogSpot and WordPress), social media accounts, multimedia content and newsletter• Worked in close collaboration with digital providers• Responded to media inquiries and requests for interviews while tracking media coverage

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  Médicos sem fronteiras brasil / médecins sans frontières brésil - msf

  Nov 2011 - Jul 2017

  Digital communications supervisor

  • Developed and managed digital communications strategies and annual plans.• Managed all digital communications activities related to website, social media, online advertising, e-mail marketing, newsletters, evergreen, seasonal, and emergency digital communications campaigns.• Managed relationships with external digital suppliers, including creative agencies and digital media buyers.• Managed digital platforms and tools, such as MailChimp, Social Bakers, Google Analytics, and Hootsuite.• Supervised a team of two people, fostering their professional development.• Managed the allocation of budget across digital communications channels and controlled expenditures.Gathered and analyzed metrics, successes, and best practices to constantly maximize the results.• From Nov 2011 to Dec 2012, worked 50% as Digital Marketing Officer supporting online activities primarily for fundraising. From Jan 2017 to Apr 2017, worked 50% as Communications Director Interim assigned by the General Director Show less

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  Canadian international council

  Oct 2017 - Feb 2019

  Communications & outreach lead

  • Oversaw digital communications for the CIC national office in Toronto and supported digital communications activities of the CIC’s 15 branches across Canada• Developed and implemented digital communications strategy and tactics • Responded to media inquiries and requests for interviews while tracking media coverage• Managed CIC’s website, social media accounts, Google Grants, multimedia content and newsletters • Managed the CIC Membership System and supported branches in all issues related to membership, including processing payments, managing renewals, and upkeep of the Salesforce platform Show less

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  Doctors without borders/médecins sans frontières (msf) canada

  Apr 2019 - Jul 2024

  • Supported efforts to enhance digital campaign integration between MSF Canada’s Fundraising and Communications departments by supporting two projects:- Upper funnel advertising budget integration strategy: Developed strategy to determine how to allocate mutually-supportive upper funnel promotional budgets held under Fundraising and Communications budgets in a more efficient and integrated way. - Q2 digital tentpole campaign: Supported overall coordination by facilitating cross-unit communication, aligning advertising spend strategy between Fundraising and Communications, and supporting alignment and coordination on creative strategy between internal and external creative partners. Show less • Designed and oversaw the delivery of MSF Canada’s strategic vision for digital marketing and communications, collaborating with the Director of Communications, Directors of Fundraising, Humanitarian Affairs Representative, and Recruitment Manager.• Developed the annual plan for the Digital Unit, including objectives, activities, budgeting, implementation, and evaluation, to fulfill cross-departmental and organizational goals.• Ensured the effectiveness and optimization of MSF Canada’s owned digital platforms and tools, aligned content with the MSF Canada brand, and identified opportunities to target new audiences, increase results, and achieve a strong return on investment.• Collaborated with the Director of Communications and the Humanitarian Affairs Unit to prepare MSF Canada’s response to emergencies and advocacy campaigns.• Reviewed analytics and reports to identify opportunities, prioritize initiatives, and make informed decisions for digital strategies.• Led the Digital Unit, overseeing a team of 12 staff, and directly supervised three managers (Digital Fundraising Manager, Digital Marketing Manager, Digital Creative Manager), establishing trust, respect, and mutual accountability while recognizing achievements in a high-performance and collaborative environment. Show less • Developed and executed digital strategy, annual plan, and implemented various digital activities to drive online individual donations and achieve fundraising goals.• Managed budget allocation and financial performance of digital activities.• Developed and executed evergreen, seasonal and emergency digital fundraising campaigns, overseeing the entire process from initial brief to final delivery.• Managed digital suppliers• Managed online fundraising platforms/systems in collaboration with the IT team, including Luminate Online, Shopify Plus, and other platforms. • Tracked, analyzed and reported on the performance of digital fundraising activities, using insights to recommend optimizations and maximize results. Show less

  • Digital Campaigns Integration Consultant

    Mar 2024 - Jul 2024

  • Digital Unit Senior Manager

    Jan 2022 - Mar 2024

  • Digital Unit Manager

    Feb 2020 - Feb 2022

  • Digital Marketing Officer

    Apr 2019 - Feb 2020
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  Grassriots inc.

  Mar 2024 - Jan 2025

  Digital strategist lead

  • Lead a portfolio of high-profile nonprofits, such as Oxfam Canada, Toronto Humane Society, and LeadNow, to meet their fundraising goals by developing digital strategies. • Manage campaign strategies, including: Presenting, Refining, Implementing, Monitoring, Optimizing.• Work with the Creative and Development teams on the execution of projects and campaigns to ensure timely delivery and quality assurance.• Analyze past campaign reports and strategies. Create campaign reports and make recommendations for improvements in future campaigns.• Use project management techniques and tools (Asana) to plan and manage multiple concurrent projects with conflicting deadlines, effectively using resources to communicate between departments, manage competing priorities, and produce deliverables within the agreed-upon timeframe. Show less

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  Unicef canada

  Jan 2025 - now

  Digital marketing director