
Timeline
About me
Digital Strategy Director en 22GRADOS
Education

Universidad complutense de madrid
2010 - 2014Graduado en comercio marketingActividades y grupos:Team of futsal - Study and development of projects in various fields (Marketing, Consumer behavior, E-commerce, IT, Statistics, Mathematics, Sales, Law, Accounting, History.- Exhibitions and weekly debates in public.- TFG (Final Year) Market Apps in Spain.

Spain business school
2015 - 2016Máster marketing digital y estrategia
Experience

Neomobile
Jan 2014 - Jun 2015Marketing junior specialist at neomobileSkills- Management of CPC and CPA partners.- Roi analysis of campaigns services and network - Helping in strategic decision making - Preparation of business documents and presenting them.- Creation and installation of new services- Competitive analysis

Iw advertising
Oct 2015 - Jan 2017Ad ops / programmatic trader (seller)Skills- Trafficking of campaigns (CPC, CPM and CPE) in SMART AdServer, IW-adserver (self-server) and RTB campaigns in platforms of technology AppNexus, Improve 360 Yield, DFP, Google AdExchange, Google AdSense.- Monitoring and reportings on campaigns CPM, CPC, CPV and CPE.- Analysis and optimization of these campaigns.
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Sunmedia (now part of exte)
Jan 2016 - Jan 2017Ad ops / programmatic trader- Trafficking of video campaigns (CPV, CPM) in Ooyala Pulse(Videoplaza). - Monitoring and reportings on campaigns CPM and CPV.- Analysis and optimization of these campaigns.

Ve global
Feb 2017 - Mar 2018Programmatic trader- Planification, implementation, optimization and reporting of display and video campaigns of CPM, CPL, CPA, CPV and Native.- Buy of traffic (CPM, CPL, CPA) in DBM, Mediamath and Volvelle (own DSP).- Negotiation and generation of deals programmatic into the DSP.- Generation of segments of the DMP to the DSP.- Contact with clients in order to planification, implementation, resolution problems and presentation of results.- Support to sales team in programmatic campaigns.- Negotiation and buying to suppliers of inventory. Mostrar menos

Groupm
Jan 2018 - Jan 2021Senior programmatic trader
Xaxis
Jan 2018 - Jan 2021Senior programmatic trader
Adgravity
Jan 2021 - Jan 2022Operational programmatic manager
22grados
Jan 2022 - nowDigital strategy director
Licenses & Certifications
- View certificate

Amazon advertising programmatic campaigns accreditstion
AmazonJun 2019 - View certificate

Google analytics 4 certification
GoogleOct 2022 - View certificate

Google analytics individual certification
GoogleOct 2020 - View certificate

Campaign manager certification
GoogleOct 2020 - View certificate

Display & video 360 certification
GoogleSept 2020 - View certificate

Trading academy certified – practitioner
The trade deskOct 2018 
Certificado de cumplimentación del curso básico de marketing digital del iab
Iab- View certificate

Trading academy certified - professional
The trade deskOct 2018
Languages
- esEspañol
- inInglés
- frFrancés
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