
Timeline
Skills
Adobe creative suiteAdobe illustratorAdobe photoshopBrandingBranding & identityBrochuresConcept developmentCorporate identityGraphic designGraphicsHtmlIllustrationIllustratorIndesignLayoutLogo designPage layoutPhotoshopPoster designPostersSketch appSocial mediaTypographyUser experience (ux)User interface designWeb designAbout me
With over a decade of experience in visual design and product strategy, I shape digital products, brands, and campaigns that don’t just look good — they make sense. My work sits at the intersection of design, business, and storytelling. From enterprise platforms to e-commerce experiences and brand ecosystems, I bring together strategy, visual thinking, and user-centric design to build things that are as functional as they are memorable. Currently leading the design function at Wits Innovation Lab, I drive end-to-end creative direction across enterprise platforms, marketing initiatives, and innovative product development. I believe in design that earns its place — rooted in insight, executed with intention, and always aligned with the bigger picture. Typography makes me happy. So does clarity, systems thinking, and design that respects the user’s time. Lately, I’ve been diving deeper into creative + strategic Blend, customer psychology, and how design impacts conversion — because pretty is good, but performance is better. Open to collaborations, and conversations around meaningful design, digital transformation, and leadership in creative tech.
Education

Bbk dav college for women
2010 - 2013Bachelor of computer applications
Experience

Tata consultancy services
Jul 2013 - Feb 2017Lead team of design for graphics, web designs and social media marketing for 3 projects. Along with that, given training to team of 50+ on graphic materials and guidelines to ensure quality and accuracy in the design. Part of creative design team where I took care of building design theme of the projects and taking care of full UX research and Information Architecture that includes wireframes, sitemaps, flowcharts, user’s journey and personas. Worked on live projects as Graphic/UI designer to learn and experience the pressure of deadlines and designed numerous marketing collateral that includes logos, brochures, newsletters, presentations, and advertisements.
Graphic/UI/UX Designer
Jan 2015 - Feb 2017UI/UX Designer
Jan 2014 - Dec 2014Design Intern
Jul 2013 - Dec 2013

Amtex systems
Mar 2017 - Feb 2018Associate senior designerManaged various projects at a given time that included brand guidelines, web/mobile UI design, UX Research and collaterals for digtial/print marketing.

Cyzerg
Mar 2018 - Feb 2020I was responsible for creating products to provide meaningful and relevant experiences to users, defining the UX aspects of all web, application and mobile designs. I was analyzing customer, business, and product needs and requirements with product owners and other related stakeholders. I defined product user experience, process flows, and detailed human-computer interactions. Along with that, I was taking care of the design team's daily performance, assigning projects/tasks and assuring the quality of their output. Show less
Design Supervisor
Aug 2019 - Feb 2020Senior UI/UX/Graphic Designer
Mar 2018 - Aug 2019

Wits innovation lab
Feb 2019 - nowCreative director
Ycrash
May 2021 - nowDirector of ui/ux
Licenses & Certifications
- View certificate

Illustrator cc essential training (2015)
Lynda.comNov 2016 - View certificate

Foundations of typography: working with grids
Lynda.comAug 2016 - View certificate

Creative inspirations: doyald young, logotype designer
Lynda.comMar 2016 - View certificate

Foundations of typography: color, contrast, and scale
Lynda.comJul 2016 - View certificate

Learning graphic design: layouts
Lynda.comNov 2016 - View certificate

User experience fundamentals for web design
Lynda.comAug 2016 - View certificate

Foundations of typography: choosing and combining typefaces
Lynda.comMar 2016 - View certificate

Ux design tools: invision
Lynda.comSept 2016 - View certificate

Ux design techniques: overview
Lynda.comApr 2016 - View certificate

Illustrator cc 2017: new features
Lynda.comDec 2016 - View certificate

Planning a career in user experience
Lynda.comApr 2016 - View certificate

Foundations of typography: hierarchy and navigation
Lynda.comAug 2016 - View certificate

Allan haley on the evolution of typeface design
Lynda.comMar 2016 - View certificate

Foundations of typography
Lynda.comFeb 2016
Languages
- enEnglish
- hiHindi
- puPunjabi
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