Experience

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  Farm frites

  Sept 1999 - Nov 2002

  International product manager

  Region Western Europe

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  Friesland foods

  Nov 2002 - Mar 2006

  Market manager
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  Jacobs douwe egberts

  Apr 2006 - Oct 2009

  Portfolio manager liquid coffee, douwe egberts
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  Vodafoneziggo

  Jan 2011 - Dec 2018

  Teamlead of SMe segment with six sales channels and marketeers.Responsibilities:• Track, analyse and own marketing program effectiveness and ROI of initiatives• Make data-driven recommendations on critical marketing decisions• Improvement of buyer journeys and customer satisfaction• Effective omnichannel acquisition campaigns• Lead generation• 360º integrated campaign development Goals:- Feel passion to excel and improve continuously- Sharing knowledge and improving business intelligenceSpecialties: Telecom, FMCG, business to business Show less

  • Customer Value Manager

    Oct 2017 - Dec 2018

  • Segmentmanager B-to-B

    Jan 2013 - Sept 2017

  • Campagnemanager B-to-B

    Jan 2011 - Jan 2013
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  Nedis

  Jan 2019 - Jun 2019

  Head of marketing - interim

  Member of the Management Team as Head of International Marketing.• Managing the international Marketing Team;• International Marketing Plan and implementation;• Responsible for sales, revenue realised via the web shop;• Responsible for acquisition, reactivation and marketing targets;• Omnichannel brand activation & lead generation;• International and in house events;• Budget responsibility.

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  Accell group

  Feb 2020 - Feb 2021

  Head of marketing & online

  Member of the management team as Head of Marketing and Online Europe. Responsibilities:• Leading a team of thirteen people;• Responsible for six web shops in Europe;• Defining the strategic marketing plan;• Defined a new market segment;• Defining a plan to increase the NPS;• Responsible for sales via Online and Partner channel;• Research for the business market with the aim to map the potential per customer segment;• Omnichannel brand activation & lead generation;• Customer satisfaction;• Events and fairs;• Coordination and monitoring of the budget. Show less

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  Sunbeam bv

  Dec 2021 - Dec 2022

  Head of sales and marketing-interim
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  Cognizant

  Feb 2023 - Feb 2024

  Business development director

  As a Business Development Director I help leading A-brands to build outstanding digital brand experiences.Within Cognizant, Digital Experience is the center of excellence of our user experience driven innovation and transformation services. Typically, large transformations at our clients start with us, as we know how to coordinate the available efforts and resources towards building the right products and services for your customers and employees. Our client base spans across all major industries and especially in life sciences, banking, insurance, retail, manufacturing and logistics. Show less