Experience

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  Ibm

  Mar 2000 - May 2005

  Marketing manager, partner marketing

  Launched Partner Marketing Program designed to deliver partner marketing development funds to IBM to help offset its marketing expenses. Developed strategic relationships with IBM’s third party options suppliers and sold the benefits of the Partner Marketing Program.• Exceeded MDF targets of progressively challenging goals. Delivered more than $6M of MDF annually.• Spearheaded partner funding of the annual National Sales Kickoff event by creating and selling sponsorship packages including the drafting and signing legally binding contracts, which delivered more than $500K per event in partner MDF.• Conducted vendor fairs, sales training sessions, contests, and floor days, which delivered over $2M annually to the business. Show less

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  Lenovo

  Jun 2005 - May 2009

  Intel alliance marketing manager

  Managed Lenovo’s marketing relationship with Intel. Directed the Marketing Team Leads in order to maximize Intel Marketing Development Funds (MDF).• Generated more than $20M of Intel MDF annually to Lenovo to help offset its marketing expenses.• Coached and mentored Lenovo's marketing team to deliver high impact marketing campaigns ensuring that all campaigns adhered to Intel’s legal terms and conditions.• Created and delivered training modules for the marketing team, which resulted in a 30% decrease in rejection of claims.• Developed a new outsourced process to address the inaccuracy and inefficiency of the claiming process, which saved Lenovo the expense of a full headcount. Show less

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  Dead broke farm, llc

  Apr 2009 - now

  Online marketing manager

  Founded Dead Broke Farm and developed its website using current SEO practices, story telling, and social media to engage its customers. Tweaked the Joomla template by changing the CSS and HTML code on the backend to better customize the site resulting in a very findable and useable website. • Developed and promoted DBF’s Brand Strategy.• Designed, developed and launched www.deadbrokehorsefarm.com using Joomla.• Utilized SEO strategies, which resulted in DBF’s website consistently appearing on the first page of Google’s and Yahoo’s organic and sponsor search engine results.• Created a Facebook page to facilitate a dialogue with DBF’s customers.• Increased sales by more than 350% since DBF was first incorporated in 2005.• Designed Google Ad Words campaigns to direct traffic to DBF’s website, which resulted in an increase in traffic of 40% in the first year.• Selected all marketing venues such as children’s camp fairs, print publications, pay-per-click campaigns, and online ad placements resulting in a 65% increase in camp enrollment during a recessionary period when many companies were downsizing.• Drove year-to-year sales increase of 44% in 2010 when many businesses were experiencing declining revenues and profits.• Business owner responsible for many functions: marketing, accounts receivable, accounts payable, budgeting, customer service, employee training, and overall management of the company including supplier selection, ordering of supplies, sales and deliveries.• Currently re-designing Dead Broke Farm’s website to make it mobile friendly. Show less