Ganapathy RaghuRam V

Experience

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  Pulsus Group LTD

  Apr 2021 - Jan 2023

  Digital Marketing Executive

   Design and implement marketing strategies aligned with business targets.  Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Manage multiple social communities at a time, monitoring and responding to client feedback. Deployed email campaigns on a weekly basis, including copy, design, calls-to-action via automation software. Analyze data to develop marketing strategies in order to capture new channels.  Measures and reports performance of all digital marketing campaigns and assesses against goals.  Handling client complaints, providing appropriate solutions and alternatives within the time limits. Engage with key agencies to onboard them onto our processes and platforms (and also learn from them how to improve and optimize our performance) Designs, builds, and maintains our social media presence. Show less

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  GETSOL INDIA

  Feb 2023 - Oct 2023

  Digital Marketing Specialist

   Plan and direct marketing campaigns for lead generation, website traffic, boost posts, and link clicks. Create the creatives for Ad campaigns and social media posts. Update the campaign metrics in Excel and Google Sheets. Manage and schedule social media posts on a daily basis and special events. Sharing the live event links with clients via email. Backlink submission, Image submission, and article submission are important for getting more traffic and increasing the website's rank on the Google search Engine. Track the website traffic flow with Google Analytics. Manage and schedule social media posts on a daily basis and special events. Show less

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  Braintree Infotech

  Oct 2023 - now

  Digital Marketing Executive

   Develop and implement search engine marketing strategies to optimize keywords, resulting in increased monthly web traffic. Perform editing for email and social media marketing campaigns. Develop and implementing digital advertising programs to generate new leads and traffic. Manage and optimized campaigns, resulting in an increase in click-through rates. Achieved an increase in conversion rates by conducting A/B testing and analyzing data to improve website performance and user experience. Collaborated with content and design teams to create engaging social media posts and ads to increase brand awareness. Developed and implemented SEO strategies. I worked directly with company clients, managing their social media and Facebook ad accounts. Show less