
Nihal Singh
Marketing Manager

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About me
Lead Product Marketing - HIL | Brand Manager - Berger Paints | IIM BIT
Education

Birla Institute of Technology, Mesra
2012 - 2016Bachelor of Engineering - BE Mechanical Engineering First Class With Distinction
Indian Institute of Management Rohtak
2018 - 2020Master of Business Administration - MBA Management
Experience

K.Singh Vision Classes - India
Jan 2017 - Sept 2017Marketing Manager● Carried out the branding activity for the institute through Print, pamphlet distributions, organizing seminars, etc● Conducted the admission and enrollment of the students for Ankur Division, Class 9th and Class 10th

Wizy Owl
Oct 2018 - nowFounder
Berger Paints India
Apr 2019 - May 2019Summer InternshipNew Product Development and Leveraging Secondary Sales● Surveyed and suggested the 3 new products for Kolkata market that can help in sustainable growth● Surveyed Lucknow market and did the project on Leveraging the Secondary Sales● Converted PPI based on the project assigned, only two out of nine MTs from IIM were selected

Indian Institute of Management Rohtak
Jun 2019 - Feb 2020President Sports Committee
Jun 2019 - Feb 2020Head Of Sponsorship, Infusion
Jun 2019 - Feb 2020

Cims Remedies Pvt Ltd
Nov 2019 - Jan 2020Ecom Marketing Intern, Live Project● Conducted Amazon launch of the 5 OTC products of the pharma company● Generated additional revenue of Rs. 1 lakhs/ month on an average in the first three months with a profit of 10%+

Berger Paints India
Jun 2020 - Nov 2024●Managed Category(Eco Emulsion), 3 brands involving demand planning, P&L, secondary sales, new product development, etc., to ensure growth and profitability ● Achieved sales(10%+ growth) and profit targets for the brands. Built channel-wise strategies to counter competition and improve market share ● Launched 2 new brands(Neo Shakti and Ceiling White) to counter the existing offering of the competitors● Handled the marketing budget; distributed in media, Print, Radio, OOH and BTL●Coordinated with various stake holders, creative agencies for the development of TVC/Digital film ● Organized annual events for the dealers/contractors. Devised Pan India loyalty programs and trade schemes ● Conducted Market Research for new and existing products and pre and post campaign for TVC and digital films● Led efforts to collaborate with multiple teams to enable product changes/NPD● Targeted and communicated different programs to the influencers through CRM based data using salesforce Show less Distributor Manager (Sales Management Group)● Responsible for managing 27 distributors and their retailers, on an avg 100 per distributor● Responsible for managing a sale of 50 cr+ with a growth rate of 50%+ over LY● Managing the 23-people distributor team of Bihar, 1 supervisor, 9 sales officers and 13 sales executives● One of the top 3 distributor managers in all of India for network expansion, installation of CB machines, and opening new distributors● Got the appreciation for zero attrition of manpower and promotion of 2 several people Show less
Product and Brand Manager
Dec 2022 - Nov 2024Area Sales Manager
Jun 2020 - Nov 2022

HIL Limited
Nov 2024 - nowLead Product Marketing Manager
Licenses & Certifications

The Complete Digital Marketing Guide - 17 Courses in 1
UdemyJun 2019- View certificate

Measure Salesforce Effectiveness
LinkedInMay 2020 - View certificate

Sales Management Foundations
LinkedInMay 2020 
Google Analytics for Begineers
GoogleNov 2018
Google Analytics for Power Users
GoogleJun 2019- View certificate

Identify Sales Growth Opportunities
LinkedInMay 2020 
Python A-Z : Python for Data Science with Real Exercises
UdemyJun 2019- View certificate

Advanced Consumer Behavior
LinkedInMay 2020 
Begineer to Pro in Excel : Financial Modelling And Valuation
UdemyApr 2019- View certificate

Strategic Thinking
LinkedInMay 2020
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