Nihal Singh

Nihal Singh

Marketing Manager

Followers of Nihal Singh5000 followers
location of Nihal SinghNew Delhi, Delhi, India

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  • Timeline

  • About me

    Lead Product Marketing - HIL | Brand Manager - Berger Paints | IIM BIT

  • Education

    • Birla Institute of Technology, Mesra

      2012 - 2016
      Bachelor of Engineering - BE Mechanical Engineering First Class With Distinction
    • Indian Institute of Management Rohtak

      2018 - 2020
      Master of Business Administration - MBA Management
  • Experience

    • K.Singh Vision Classes - India

      Jan 2017 - Sept 2017
      Marketing Manager

      ● Carried out the branding activity for the institute through Print, pamphlet distributions, organizing seminars, etc● Conducted the admission and enrollment of the students for Ankur Division, Class 9th and Class 10th

    • Wizy Owl

      Oct 2018 - now
      Founder
    • Berger Paints India

      Apr 2019 - May 2019
      Summer Internship

      New Product Development and Leveraging Secondary Sales● Surveyed and suggested the 3 new products for Kolkata market that can help in sustainable growth● Surveyed Lucknow market and did the project on Leveraging the Secondary Sales● Converted PPI based on the project assigned, only two out of nine MTs from IIM were selected

    • Indian Institute of Management Rohtak

      Jun 2019 - Feb 2020
      • President Sports Committee

        Jun 2019 - Feb 2020
      • Head Of Sponsorship, Infusion

        Jun 2019 - Feb 2020
    • Cims Remedies Pvt Ltd

      Nov 2019 - Jan 2020
      Ecom Marketing Intern, Live Project

      ● Conducted Amazon launch of the 5 OTC products of the pharma company● Generated additional revenue of Rs. 1 lakhs/ month on an average in the first three months with a profit of 10%+

    • Berger Paints India

      Jun 2020 - Nov 2024

      ●Managed Category(Eco Emulsion), 3 brands involving demand planning, P&L, secondary sales, new product development, etc., to ensure growth and profitability ● Achieved sales(10%+ growth) and profit targets for the brands. Built channel-wise strategies to counter competition and improve market share ● Launched 2 new brands(Neo Shakti and Ceiling White) to counter the existing offering of the competitors● Handled the marketing budget; distributed in media, Print, Radio, OOH and BTL●Coordinated with various stake holders, creative agencies for the development of TVC/Digital film ● Organized annual events for the dealers/contractors. Devised Pan India loyalty programs and trade schemes ● Conducted Market Research for new and existing products and pre and post campaign for TVC and digital films● Led efforts to collaborate with multiple teams to enable product changes/NPD● Targeted and communicated different programs to the influencers through CRM based data using salesforce Show less Distributor Manager (Sales Management Group)● Responsible for managing 27 distributors and their retailers, on an avg 100 per distributor● Responsible for managing a sale of 50 cr+ with a growth rate of 50%+ over LY● Managing the 23-people distributor team of Bihar, 1 supervisor, 9 sales officers and 13 sales executives● One of the top 3 distributor managers in all of India for network expansion, installation of CB machines, and opening new distributors● Got the appreciation for zero attrition of manpower and promotion of 2 several people Show less

      • Product and Brand Manager

        Dec 2022 - Nov 2024
      • Area Sales Manager

        Jun 2020 - Nov 2022
    • HIL Limited

      Nov 2024 - now
      Lead Product Marketing Manager
  • Licenses & Certifications

    • The Complete Digital Marketing Guide - 17 Courses in 1

      Udemy
      Jun 2019
    • Measure Salesforce Effectiveness

      LinkedIn
      May 2020
      View certificate certificate
    • Sales Management Foundations

      LinkedIn
      May 2020
      View certificate certificate
    • Google Analytics for Begineers

      Google
      Nov 2018
    • Google Analytics for Power Users

      Google
      Jun 2019
    • Identify Sales Growth Opportunities

      LinkedIn
      May 2020
      View certificate certificate
    • Python A-Z : Python for Data Science with Real Exercises

      Udemy
      Jun 2019
    • Advanced Consumer Behavior

      LinkedIn
      May 2020
      View certificate certificate
    • Begineer to Pro in Excel : Financial Modelling And Valuation

      Udemy
      Apr 2019
    • Strategic Thinking

      LinkedIn
      May 2020
      View certificate certificate