Experience

• 

  Henkel

  Aug 2013 - Jul 2015

  Brand marketing specialist

  Brand building and trade management of Hair Care category - Gliss Kur, Schauma, Syoss, Essence Ultime. Brand communication from A to Z. Monitoring and analyzing the market fundamentals. Innovation Management (local adaptation, assortment strategy, planning, setting KPIs). Support of the KAM team.

• 

  Unilever

  Aug 2015 - Aug 2018

  Responsibility for Personal care category at PK Solvent - the biggest drug chain in CZ. Building new sales channels (e.g pharma, beauty stores, hair salons) for Unilever personal care brands. Responsibility for boosting sales and profit of Personal Care categories in CZSK through Brand Portfolio Pricing, Pack Price Architecture, Volume/Mix Management, Promotion Management, and Trade Terms Management Responsibility for the category of deodorants and oral care and delivering category targets (NS, margin) through a wide distribution and high performance of innovations, building a strong promotional plan, planning brand activations and BTL communication. Leading one team member (trade specialist).

  • Key Account Manager

    Nov 2017 - Aug 2018

  • Net Revenue Manager Personal Care CZSK

    Apr 2017 - Oct 2017

  • Category & Channel Development Manager

    Aug 2015 - Oct 2017
• 

  Danone

  Sept 2018 - Jun 2021

  Leading one jKAM, team of interns and inter-departmental coordination. Building eCommerce CZSK strategy to accelerate e-channel growth through a strong relationship with trade partners, digital shelf and internal eCommerce capability building; leading position within CEE and Nordics region as a top-performing BU. Strategy development and management of local trade and distribution partners within HORECA, Impuls and Health Food business. Taking over Alpro distribution from previous distributor Emco. Closing business conditions with CZSK customers. Leading further business development (distribution, strong inno pipeline). Integration of Alpro into the existing organizational sales structure in May 2019.

  • eCommerce, OOH & Distribution Manager CZSK

    May 2019 - Jun 2021

  • Key Account Manager Alpro CZSK

    Sept 2018 - Apr 2019
• 

  Colgate-palmolive

  Mar 2024 - now

  I am part of regional leadership team with responsibility for eCommerce channel strategy, channel development, and sales management. I report directly to General Manager Hill's CEEME, and closely cooperate with global eCommerce Hill's and Colgate teams.My main tasks are building a powerful eCommerce function within the region through a strong sales organization, building relationships with trade partners and developing eCommerce capabilities within the region. During my short-term assignment in UK (50% time availability), I developed and helped implement strategic guidelines for Omni-channel customers, focusing on assortment, planograms, promotions, pricing, and placement. I also supported retail media by creating frameworks and assessment models.

  • Sr. Omnichannel Manager Hill's CEE & Middle East

    May 2025 - now

  • eCommerce Manager Hill's CEE & Middle East

    Jul 2021 - Apr 2025

  • Short Term Assignment - Omnichannel Hill's Europe, Middle East & Africa

    Mar 2024 - May 2024
• 

  Vysoká škola ekonomická v praze

  Sept 2025 - now

  Driving the strategic development of Executive MBA and Executive education programs and strengthening ties between academia and business.

  • Executive Director of the Institute of Management

    Oct 2025 - now

  • Assistant Professor

    Sept 2025 - now