Experience

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  Nestle lanka plc

  Jul 2016 - Dec 2016

  Intern - brands and marketing - ambient dairy

  Ambient Dairy : Nespray , Nespray Fortigrow , Milkmaid , Nespray RTD• Engage in New product activation execution for Nespray Fortigow. • Packaging development for Nespray Full Cream & Nespray Fortigow brands. • Liaise with Media and Activation agencies in creating and execution of TVC commercial and activation's.• Assisting in new product launches, brand repositioning and media effectiveness• Executing elements of Consumer or Trade promotion plans Show less

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  Unilever

  Jan 2017 - Mar 2018

  Brands associate - core foods & beverages

  Core Foods : Spreads Category & Savory - Astra , Marmite , Knorr & FloraBeverages : Tea - Laojee & Lipton Ceylonta • Conceptualizing, planning, deploying and evaluating shopper activations & Consumer activations – Astra modern trade activation during peak Christmas season in top 30 outlets throughout western province to promote Astra during season period. Driving Sampling for Ceylonta Green Tea variants for the same channels to increase healthy beverage options for consumers.– campaigns to drive awareness and consumer habit change - ‘Lipton tea Room’ at Galle Literary Festival 2018 and ‘Flora Run for their lives (RFTL) 2017• Execution of Consumer Promotions for Laojee / Astra / Marmite and Lipton Ceylonta Brands.• Execution of Consumer Promotions for Laojee and Lipton Ceylonta Brands to drive consumption and increase penetration in the market.• Organizing promotional events internal and external – Astra / Marmite & Lipton Brands.• Assist in development of new product innovations for future new variants for existing products for Lipton• Driving operations for Core foods and Beverage categories – Financial and other.• Liaise with Media and Activation agencies in creating and execution of TVC commercial and activation's.• Collaborating with multiple agency partners to work across all media and consumer touch points Show less

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  John keells holdings plc

  Mar 2018 - Dec 2018

  Catagory manager and new product development private labels - keells

  • Primarily responsible for developing and managing the category wise /supplier wise strategy. Involves negotiations to maximise commercial gross margins, managing the brand mix (optimising contribution), buying, managing, promotions etc. • Collaborate with master data management, space planning and display planning for ‘Keells’ outlets. • Analysing customer buying patterns and behaviour to club together logical flow to assist shopper experience and to better strategize category. • Pricing of merchandise for competitive positioning and the successful marketing of a product.• Devising long-term development strategies for product categories• Forecasts for product demand to ensure the sustainability of inventory, and to increase sales and profitability of business to drive sustainable growth.• Analyse and Execution of market gaps and running operations to develop New products for Private label ‘Keells’ non foods.• Branding of New Products Non-food range for re-branded New Green ‘Keells’ Retail. Show less

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  Dialog axiata plc

  Dec 2018 - Feb 2020

  Assistant brand manager

  • Developing strategies Planning and execution of Marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and Brand building. • Market research to understand consumer trends and future prediction based on data. • Project managemet• Translate brand elements into plans and go-to-market strategies • Managing Digital presence for Dialog Home Broadband / Dialog Fiber optic solutions• Understanding trends and planning based on the dynamism of the market and technological changes • Planning and execution of 360 degree Marketing campaigns (ATL and BTL)• Monitoring key financials / Brand essence and concept development Show less

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  Nestlé lanka

  Jan 2020 - Apr 2023

  • Responsible for developing and implementing brand strategies in order to drive annual growth and achieve key KPIs• Planning and executing innovative and consumer centric marketing campaigns for Milo powder• Leading product innovation funnels to drive relevance and excitement within target consumer group• Continuous analysis of local and global market insights and trends to drive business accordingly.• Lead in category business planning and future brand forecasting• Driving creative marketing campaigns appealing to target groups whilst building brand with a larger purpose. Show less Nestle Professional - Food Category• Leading the Nestle Professional Food portfolio in Savory and Dairy Categories for MAGGI and Milkmaid whilst analyzing market trends to further expand portfolio while gaining exposure in trade marketing.• Responsible for overall category growth, Top & Bottom line while managing the profitability of the existing SKU’s across the category. • Launched Nestle Professionals first digital page in 2020 to capture online customer base and to create a path to purchase online. • NPD development through extensive market research and category insight to expand category offering to customers and provide new and improved solutions. • Driving chef training campaigns to build brand equity Show less

  • Assistant Brand Manager - Milo

    Mar 2022 - Apr 2023

  • Senior Brand Executive

    Jan 2020 - Mar 2022
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  Fonterra brands sri lanka

  Apr 2023 - now

  Brand manager - anchor

  -Brand custodian for Anchor, Fonterra’s flagship consumer brand where responsible for growing market share and maintaining brand equities in driving positive brand health.- Responsible for driving Anchor powder portfolio through in-depth consumer insights generation, concept development, product portfolio design, and end to end value chain management to establish a sustainable and profitable business that supports long-term brand and business growth.- Lead in developing key Brand strategies for delivering consumer business growth and lead in steering innovation pipeline to build a multi category product portfolio to capture market opportunities.- Work in collaboration with cross functional teams globally and locally, external marketing agency partners to drive successful project executionKey Milestones- Anchor FCMP Relaunch 2024 : After 49 years of nourishing Sri Lankan families and earning the trust of mothers across the nation, im thrilled to relaunch Fonterra’s flagship brand Anchor, a leader in the Full Cream Milk Powder category. This transformation isn't just about a product change—it's about embracing a more meaningful purpose and extending our brand messaging to make a greater social impact.With a comprehensive 360° marketing plan, we've reimagined every touchpoint to resonate with our consumers like never before. Our new campaign goes beyond traditional branding, positioning our product as a force for good, focused on driving good values and well-being of future generations.- Introduction of Anchor indulgent portfolio with successful launch of Anchor Hot Chocolate Show less