Elena Primitzhofer

Elena primitzhofer

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location of Elena PrimitzhoferTägerwilen, Thurgau, Switzerland
Followers of Elena Primitzhofer667 followers
  • Timeline

  • About me

    Project Management, Event Lead, Event Marketing & Communication, Hands-On Event Manager, Team Leader, Global Event Strategy, Brand Governance, Competitor Research & Analysis

  • Education

    • Universität kassel, germany

      1992 - 1997
      Engineer - diplom-ingenieurin (dipl.ing.) asl - master engineering degree architecture, landscape- and urban architecture 1.2
    • Sami damelin college sa

      2004 - 2005
      Post master studies: diploma marketing
    • Sami damelin college sa

      2003 - 2004
      Post master studies: diploma project management, economics
  • Experience

    • Gapp architects & urban designers

      Jan 1998 - Feb 2007
      Project manager & architect

      • Architecure, Urban Design and site management.

    • Orient express hotel group, inside design

      Mar 2007 - Aug 2010
      Senior project manager, architect, technical services & spa specialist
    • Marketing und tourismus konstanz gmbh

      Aug 2010 - Mar 2012
      Consultant - project management, marketing, event strategy

      • Gesamtplanung und Vor-Ort-Verantwortung für verschiedene Oldtimer-Events in Europa und Südafrika.• Verwaltung von Budgets, Finanzplänen und Leistungsüberwachung.• Führung von Verhandlungen und Koordination der Partner und Lieferanten.• Verantwortlich für die Sponsorenakquise.

    • Consulting

      Apr 2012 - Mar 2013
      Project management
    • Intareg ag

      Apr 2013 - Dec 2015
      Project manager customer relations, it implementation & training

      • Assistenz des CEO.• Verkaufs- und Sponsorenakquise.• Implementierung von Projekt- und Eventmanagement, Marketingstrategien und Marketingprozessen.• Verantwortlich für das Office-Management und die Implementierung administrativer Prozesse.• Implementierung der ISO 27001-Zertifizierung.• Kundendatenpflege.• Erstellung von Angeboten und Rechnungen.

    • Fiata (fédération internationale des associations de transitaires et assimilés)

      Jan 2016 - Sept 2019
      Head of international congress, marketing manager, logistics industry

      • Managed international and cross-cultural communication and teams, including sub-contractors, agencies and vendors, ensuring seamless collaboration. • Responsible for customer and member communication & acquisition and communication concepts and membership acquisition concepts.• Managed contracts with suppliers and the Global Congress hosts and stakeholders.• Created of sales- and marketing plans and strategies, event campaigns, newsletter and press releases.• Led the management and on-site responsibility for all FIATA events congresses including the FIATA World congresses Ireland, India, South Africa, South Korea (1,800 participants) and the annual FIATA Headquarters’ sessions in Zurich (270 delegates and members from 65 countries). • Managed sales of the FIATA online shop and on-site sales of goods.• Assistant to the Secretary General.• Coordinated membership acquisition campaigns and activities.• Sourced and coordinated suppliers to efficiently meet event requirements.• Coordinated branding and design of FIATA exhibition areas, including signage and stage design, to ensure consistent branding.• Managed and controlled event budgets, ensuring financial efficiency and adherence to projections.• Communicated with stakeholders, sponsors and B2B partners to maintain strong relationships and align event objectives.• Responsibilities as Event Marketing Manager.• Responsible for exhibition and event-related communication activities across all internal and external stakeholders, ensuring consistent messaging.• Managed the external agency in the production of marketing videos.• Created the concept for an internal streaming channel, "FIATA TV", featuring post-event videos aimed at strengthening FIATA's global events and attracting new partners and sponsors.• Managed the 3-year bid and tender process for international associations to qualify as host countries for the FIATA World Congress, securing strategic locations. Show less

    • Agco corporation

      Sept 2019 - Jan 2025

      • Leading the AGCO Global Show Manager Forum, developing global best practices and long-term KPIs in events, product launch activities, and marketing campaigns.• Implementation of internal processes and workflows.• Creating reports and decision-support materials, including statistics, ongoing status updates, ROI calculations, and performance results for the Leadership forum.• Leading several internal cross-functional teams (up to 16 Pax) and leading external agency teams, influencing AGCO’s strategic, financial, and operational performance.• Managing 2 direct reports. • Coordinating an omni-channel demand generation strategy for events as touchpoints in the customer lifecycle, focusing on lead generation, lead to opportunity conversion, and opportunity to win conversion.• Leading large-scale event planning, creation, and operational execution of physical events, responsible for a +7M USD budget.• Hands on event management at AGCO EME region, from educational events to int. trade fairs, E.G. SIMA (Fr) and FIMA (Sp).• Management of AGRITECHNICA (world’s leading trade fair-agricultural machinery, Hanover Germany) on +6,000 sqm across 9 brands of AGCO’s portfolio, covering ticketing, hospitality, licensing & retail, building permits, speaker engagements, sponsoring activities, commercial partnerships, stakeholders, organizers, and Asociations.• Responsible for stand building, site construction and the sign off for all services and built stands.• Performing sponsorship engagement and on-site campaign management.• Leading sustainability integration in AGCO’s trade fair presence.• Developing KPIs for digital and offline platforms, including AGCO-owned platforms, campaigns, events, sales, and customer satisfaction ratings.• Integration of VOC insights into marketing strategy and tactical planning, for customer satisfaction and new customer acquisition.• Leading RFP processes for agency and supplier selection and contract management. Show less

      • Lead Projectmanager Events EME, Processmanagement, Marketing & Global Strategy

        Dec 2023 - Jan 2025
      • Manager Brand Governance Global, International Exhibition Lead

        Sept 2019 - Nov 2023
    • Ao foundation

      Jan 2025 - now
      Senior project manager, cluster lead dach region
  • Licenses & Certifications

    • Tuckschool of business: omnichannel strategy and management

      Dartmouthx
      Jul 2020
    • Certified estate agent

      Estate agency affairs board cape town
      Jan 2000
    • Engineer: degree m. arch. integr.

      Universität kassel
      Jan 1996
    • Leap certificate leadership acceleration program

      Ddi | development dimensions international
      Dec 2023
    • Digital marketing

      Skillsoft
      Jul 2021
    • Gdpr compliance course

      Agco corporation
      Jan 2024
      View certificate certificate
    • Culture change management -trainer certificate

      Agco corporation
      Nov 2022
    • Hotelfachfrau ausbildungszertifikat / diploma hotel management

      Ihk ulm
      Feb 1990
    • First aid certificate

      Samariter schweiz | erste hilfe
      Nov 2023
      View certificate certificate
  • Volunteer Experience

    • Volunteer

      Issued by ST. JOSEPH'S HOME HEALTH, INC. on Jan 2005
      ST. JOSEPH'S HOME HEALTH, INC.Associated with Elena Primitzhofer