
Timeline
About me
Project Management, Event Lead, Event Marketing & Communication, Hands-On Event Manager, Team Leader, Global Event Strategy, Brand Governance, Competitor Research & Analysis
Education

Universität kassel, germany
1992 - 1997Engineer - diplom-ingenieurin (dipl.ing.) asl - master engineering degree architecture, landscape- and urban architecture 1.2
Sami damelin college sa
2004 - 2005Post master studies: diploma marketing
Sami damelin college sa
2003 - 2004Post master studies: diploma project management, economics
Experience

Gapp architects & urban designers
Jan 1998 - Feb 2007Project manager & architect• Architecure, Urban Design and site management.

Orient express hotel group, inside design
Mar 2007 - Aug 2010Senior project manager, architect, technical services & spa specialist
Marketing und tourismus konstanz gmbh
Aug 2010 - Mar 2012Consultant - project management, marketing, event strategy• Gesamtplanung und Vor-Ort-Verantwortung für verschiedene Oldtimer-Events in Europa und Südafrika.• Verwaltung von Budgets, Finanzplänen und Leistungsüberwachung.• Führung von Verhandlungen und Koordination der Partner und Lieferanten.• Verantwortlich für die Sponsorenakquise.

Consulting
Apr 2012 - Mar 2013Project management
Intareg ag
Apr 2013 - Dec 2015Project manager customer relations, it implementation & training• Assistenz des CEO.• Verkaufs- und Sponsorenakquise.• Implementierung von Projekt- und Eventmanagement, Marketingstrategien und Marketingprozessen.• Verantwortlich für das Office-Management und die Implementierung administrativer Prozesse.• Implementierung der ISO 27001-Zertifizierung.• Kundendatenpflege.• Erstellung von Angeboten und Rechnungen.

Fiata (fédération internationale des associations de transitaires et assimilés)
Jan 2016 - Sept 2019Head of international congress, marketing manager, logistics industry• Managed international and cross-cultural communication and teams, including sub-contractors, agencies and vendors, ensuring seamless collaboration. • Responsible for customer and member communication & acquisition and communication concepts and membership acquisition concepts.• Managed contracts with suppliers and the Global Congress hosts and stakeholders.• Created of sales- and marketing plans and strategies, event campaigns, newsletter and press releases.• Led the management and on-site responsibility for all FIATA events congresses including the FIATA World congresses Ireland, India, South Africa, South Korea (1,800 participants) and the annual FIATA Headquarters’ sessions in Zurich (270 delegates and members from 65 countries). • Managed sales of the FIATA online shop and on-site sales of goods.• Assistant to the Secretary General.• Coordinated membership acquisition campaigns and activities.• Sourced and coordinated suppliers to efficiently meet event requirements.• Coordinated branding and design of FIATA exhibition areas, including signage and stage design, to ensure consistent branding.• Managed and controlled event budgets, ensuring financial efficiency and adherence to projections.• Communicated with stakeholders, sponsors and B2B partners to maintain strong relationships and align event objectives.• Responsibilities as Event Marketing Manager.• Responsible for exhibition and event-related communication activities across all internal and external stakeholders, ensuring consistent messaging.• Managed the external agency in the production of marketing videos.• Created the concept for an internal streaming channel, "FIATA TV", featuring post-event videos aimed at strengthening FIATA's global events and attracting new partners and sponsors.• Managed the 3-year bid and tender process for international associations to qualify as host countries for the FIATA World Congress, securing strategic locations. Show less

Agco corporation
Sept 2019 - Jan 2025• Leading the AGCO Global Show Manager Forum, developing global best practices and long-term KPIs in events, product launch activities, and marketing campaigns.• Implementation of internal processes and workflows.• Creating reports and decision-support materials, including statistics, ongoing status updates, ROI calculations, and performance results for the Leadership forum.• Leading several internal cross-functional teams (up to 16 Pax) and leading external agency teams, influencing AGCO’s strategic, financial, and operational performance.• Managing 2 direct reports. • Coordinating an omni-channel demand generation strategy for events as touchpoints in the customer lifecycle, focusing on lead generation, lead to opportunity conversion, and opportunity to win conversion.• Leading large-scale event planning, creation, and operational execution of physical events, responsible for a +7M USD budget.• Hands on event management at AGCO EME region, from educational events to int. trade fairs, E.G. SIMA (Fr) and FIMA (Sp).• Management of AGRITECHNICA (world’s leading trade fair-agricultural machinery, Hanover Germany) on +6,000 sqm across 9 brands of AGCO’s portfolio, covering ticketing, hospitality, licensing & retail, building permits, speaker engagements, sponsoring activities, commercial partnerships, stakeholders, organizers, and Asociations.• Responsible for stand building, site construction and the sign off for all services and built stands.• Performing sponsorship engagement and on-site campaign management.• Leading sustainability integration in AGCO’s trade fair presence.• Developing KPIs for digital and offline platforms, including AGCO-owned platforms, campaigns, events, sales, and customer satisfaction ratings.• Integration of VOC insights into marketing strategy and tactical planning, for customer satisfaction and new customer acquisition.• Leading RFP processes for agency and supplier selection and contract management. Show less
Lead Projectmanager Events EME, Processmanagement, Marketing & Global Strategy
Dec 2023 - Jan 2025Manager Brand Governance Global, International Exhibition Lead
Sept 2019 - Nov 2023

Ao foundation
Jan 2025 - nowSenior project manager, cluster lead dach region
Licenses & Certifications

Tuckschool of business: omnichannel strategy and management
DartmouthxJul 2020
Certified estate agent
Estate agency affairs board cape townJan 2000
Engineer: degree m. arch. integr.
Universität kasselJan 1996
Leap certificate leadership acceleration program
Ddi | development dimensions internationalDec 2023
Digital marketing
SkillsoftJul 2021- View certificate

Gdpr compliance course
Agco corporationJan 2024 
Culture change management -trainer certificate
Agco corporationNov 2022
Hotelfachfrau ausbildungszertifikat / diploma hotel management
Ihk ulmFeb 1990- View certificate

First aid certificate
Samariter schweiz | erste hilfeNov 2023
Volunteer Experience
Volunteer
Issued by ST. JOSEPH'S HOME HEALTH, INC. on Jan 2005
Associated with Elena Primitzhofer
Languages
- geGerman
- enEnglish
- frFrench
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