Experience

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  Edna valley vineyards

  May 2014 - May 2015

  Tasting room attendant
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  E. & j. gallo winery

  Jul 2015 - Dec 2015

  Viticulture tech intern
• 

  Pernod ricard

  Feb 2016 - Apr 2016

  Viticulture/grower relations intern
• 

  Treasury wine estates

  Jun 2016 - Oct 2016

  Grower relations intern
• 

  Jackson family wines

  Nov 2016 - now

  • Strategize, create, and implement quarterly marketing campaigns based on company priorities focusing on wine education for on and off-premise accounts. Campaigns encompass comprehensive educational trade seminars, distributor facing seminars, ecommerce assets, printed materials, and promotional merchandise. • Collaborated with the ArcGIS mapping and Production teams to create dynamic 2-D and 3-D vineyard maps for Sales, showcasing detailed block, clonal, rootstock, and varietal data alongside essential vineyard characteristics. Maps have thousands of clicks and play a pivotal role in converting sales.• Market work: participate in quarterly domestic Sales trips to train mainpad distributor reps, analyze markets and identify market. Work closely with local Bay Area Regal Wine Company sales teams and participate in wine dinners, country club events, general selling. Cold call for distributor reps and convert new accounts into sales. • Foster collaboration among up-and-coming production colleagues, cultivating future leaders in the wine industry through monthly gatherings focused on innovation and education. Group outings included deep dives into climate-friendly alternative varieties, organic farming practices, and SlowWine SF trade tastings. Outcomes included the successful implementation of new varietal plantings, ensuring future company success.• Conduct competitive analysis and develop comparable sets for over 150 SKUs utilizing IRI and SommAI methodologies.• Coordinate and execute three major internal events annually (Global Sales Meeting, WineGrowing Summit, Regal State Meeting), encompassing comprehensive wine education, logistical coordination, and more. Show less • Collaborated cross-functionally with Brand Marketing, Sales, Creative, Social/Digital, Legal, Research, and Sustainability teams to ensure all consumer-facing point-of-sale materials adhere to legal guidelines and align with Brand messaging.• Managed the execution of over 40 projects monthly, including corkscrews, brand banners, paper POS (glorifiers, neckers, case cards, brochures, tasting sheets, coupons), and branded merchandise items (e.g., t-shirts, glasses, decanters), ensuring high-quality deliverables and timely completion.• Facilitated monthly Brand Marketing meetings for 20+ wineries, overseeing POS budget management (ranging from $500k to $5k), POS artwork review, POS inventory management, and coordination of upcoming brand initiatives. Show less

  • Education Operations Manager

    Apr 2021 - now

  • Executive Assistant-Education and Sales Training

    Jan 2020 - Jul 2021

  • Trade Activation Coordinator

    Nov 2016 - Jan 2020