Experience

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  Touch community services

  Sept 2011 - Oct 2012

  Programme executive
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  St luke's hospital - singapore

  Oct 2012 - Mar 2017

  Senior executive, corporate communications

  I was the brand and corporate identity custodian at St Luke’s Hospital at St Luke’s ElderCare during my tenure with the organisation. I provided art direction, execution and development of corporate materials internally and with creative agencies.I also organised corporate and fundraising Events including dinner and dance, fundraising concerts and mass sporting events (Charity Golf and Cycling Tournaments etc.)Achievements at St Luke’s1. Corporate Identity (CI) Rebranding - CI Rebrandinghttp://www.marketing-interactive.com/st-lukes-rebrands-help-addiction/?utm_campaign=20160225_mktdaily&utm_medium=email&utm_source=SG&utm_content=breakinghttp://www.campaignbriefasia.com/2016/02/addiction-advertising-singapor.htmlhttp://www.mumbrella.asia/2016/02/addiction-advertising-wins/2. Singhealth Quality Award 2015 - Silver Award Show less

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  Emcc (eagles mediation and counselling centre)

  Mar 2017 - Feb 2019

  Assistant manager, media & communications

  At EMCC, I was the team lead for the Media & Communications Department at EMCC. In addition, my role serves as its Brand and Corporate Identity Custodian. As a Voluntary Welfare Organisation, engaging stakeholders through fundraising projects and events is a key component as Assistant Manager. My role includes content development and management for the organisation and this includes: social media, website management, video production, creation of corporate materials eg. Annual reports, quarterly newsletters, publicity material etc.Achievements at EMCCCorporate Identity RebrandingCreated EMCC’s style guide (Using Illustrator / InDesign) Revamped Corporate Website & Redesign of Corporate Stationery Started EMCC Tri-Monthly Publication - INCANDESCENTPlan & Led the Committe for Board / Staff Team Strategy Retreat (2018) Show less

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  Raffles medical group

  Mar 2019 - Apr 2021

  At Raffles Medical Group (RMG), the Corporate Communications team functions as an in-house creative agency to business units in Singapore, as well as 13 other cities in the region. As an Assistant Manager, Corporate Communications (RMG), I offer strategic counsel to its business units to help them achieve their goals. In order to position RMG as a patient-centric healthcare leader, I am well-versed in new and traditional media.Managing the social media accounts of RMG is my responsibility. The organisation has presence on Facebook, Instagram, Twitter and LinkedIn. Besides content creation, I analyse trends and data in order to continually engage followers.I am also tasked with keeping close media relations. I pitch RMG’s services and its medical professionals through mainstream media such TV, radio and editorials within Singapore and the region.I plan the editorial lineup for the company magazine (Raffles HealthNews), and oversees the Annual Report and internal communications channel for the organisation. Show less

  • Programme Manager, Asian Medical Foundation

    Oct 2020 - Apr 2021

  • Assistant Manager, Corporate Communications

    Mar 2019 - Oct 2020
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  Workforce singapore

  Apr 2021 - Apr 2022

  Manager, corporate marketing & communications division

  Managing social media platforms. WSG is on Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok. My duties include content creation such as writing for social media, creating graphics, moving visuals and managing the overall content schedule. I analyse our social media numbers and community sentiments to translate the data into meaningful insights for the organisation.I support officers from various divisions by providing aesthetic and technical guidance so that their online assets achieve a consistent look-and-feel in line with our style guide. Show less

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  Imda

  May 2022 - Oct 2022

  Manager, strategic communications

  Managing our Chief Executive’s online presence and staff his speaking engagements and official invitations.Proficient with media monitoring tools (Meltwater and Amobee) to track mainstream media coverage and sentiments on social media for IMDA’s major events.

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  Ministry of health (singapore)

  Jan 2023 - now

  Manager (anticipatory operations), integrated operations hub

  Building a resilient Singapore with the team who looks ahead to anticipate and be ready for the next bound. Working with multi-ministries and agencies to develop MOH’s Emergency responses.