Experience

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  Matura international

  Nov 2008 - Dec 2008

  Coordinator/ interpreter/ translator,

  • Managed winery visits during the International Days of Malbec in Mendoza• Developed intercultural communication skills• Insured customer satisfaction

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  Brittany ferries

  Jun 2009 - Aug 2010

  Stewardess

  • Monitored and updated shop displays and inventory, and promoted products to reach sales targets• Managed the needs of guests and resolved conflict situations effectively• Established and maintained excellent working relationships• Trained new employees

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  Thales

  Apr 2010 - Jun 2010

  Human resources assistant

  • Interviewed potential employees• Assisted with the collection and analysis of data for national research• Assisted with standardizing and improving logistics for global business trips• Undertook daily administrative duties such as meeting preparations

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  Go to green

  Apr 2011 - Aug 2011

  Sales and development business assistant

  • Drafted and elaborated a full business plan for the start-up company and presented it to investors.• Provided recommendations to the company based on a study on a sustainable development market in Illinois.• Weekly updates of market trends, competitor activity, areas for business growth and potential risks.• Designed and created a business leaflet which summarized the company’s activities.

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  Bodega raffy

  Jan 2012 - Aug 2012

  Sales development associate

  • Generated new business opportunities through active networking and setting up meetings with independent retailers focused on luxury products.• Created and maintained a client database to develop brand awareness and ensure clients’ loyalty.• Managed private tasting sessions to promote exciting and new products.

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  Jw marriott marquis dubai hotel

  Sept 2012 - Dec 2013

  Events executive - preopening team

  I was responsible for preparing all event documentation and coordinates with sales, property departments and customer to ensure consistent, high level service throughout pre-event, event and post-event phases.Event Management in the hotel industry is very much a team effort and is a constant learning about new cultures and ways to work efficiently.Missions:• Identified operational challenges associated with each event and worked with the property staff and customer to solve these challenges and/or develop alternative solutions.• Recognized opportunities to maximize revenue by up selling and offering enhancements to create outstanding events. • Forecasted groups’ rooms and event venues accurately so that the sales team would not miss any selling opportunities.• Handled all pop up events and last minute bookings, respecting sales strategy.• Carefully reviewed billing and payments with all clients.• Reviewed procedures and processes within the department to maximize profit, increase productivity, improve efficiency and client feedback (Developed Local Standard Operational Procedures).• Ability to work under pressure, meet tight deadlines and to handle multiple projects simultaneously.Achievements:• Was promoted from Events Coordinator to Events Executive within 6 months.• Generated a total revenue of 1.3 million dirhams (AED) in September 2013.• Managed up to 14 events per week.• Provided constant support to the Director of Event Planning in organizing the JW Marriott Marquis Grand Opening.• Successfully trained newly hired employees on software, processes and supervised them throughout their journey. • Awarded with a “Spirit to Serve” award for exceptional customer service. Show less

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  French emotion events llc

  Jan 2014 - Mar 2016

  Head of development

  French Emotion Events is a boutique event management company that I joined just before its opening in the UAE! I worked with the founder to develop the company’s vision and strategy, it’s positioning in the Middle East Market. My main objective was to develop the business and acquire as many clients as possible! Missions:• Studied and understood the overall regional event management market such as the competitors’ strengths and weaknesses, the economic trends, the supply and demand to elaborate a strategy on how to sell against them.• Prospected relentlessly to build short-term and long-term pipelines • Maintained and developed the database.• Identified and attended relevant seminars and networking events to enhance the Company's development within business community.• Took the lead with confidence on projects by supporting all the operational aspects of each business (e.g., developing presentation, generating proposal, writing contract, customer correspondence).• Managed customer budgets to maximize revenue and meet customer needs.• Developed and maintained positive relationships with clients by fully understanding their objectives, overcoming any challenges or issues amicably, and delivering exceptional work.• Identified and collaborated with suppliers to optimize costs, maximize revenue; ensure client satisfaction and service consistency.• Worked closely with the Director to forecast revenue targets and ensure they are met. Show less

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  Staytus

  Jul 2016 - Mar 2018

  Business development manager

  Staytus provides state-of-the-art guest communications services to luxury hotels and resorts to increase outlet capture, increase spend per guest and build brand experience. I was responsible for the development of Staytus business worldwide by ensuring that sales, visibility, quality of services and quality of customer’s relationship were in line with the company mission and vision. Sales:• Actively identified and reached out to potential business opportunities and contacts.• Created reliable forecasts and was completely transparent with management on the pipeline status. • Understood customer needs and articulated options to best suit their requirements. • Conducted deep-dive performance analysis for potential customers to understand which services needed to be activated to maximize their revenue and make better business decisions.• Led and managed negotiations by preparing and submitting sales proposals, materials and contracts to the benefits of both the client and the company.Relationships:• Engaged new prospects by leveraging introductions from existing client relationships.• Maintained privileged contact with all clients in the market and ensured high levels of account satisfaction.• Acted as intermediate in solving issues and conflicts in such areas as after sales, deliveries (availability and delay) and logistics.Strategy:• Developed and maintained the global business development plan.• Designed strategies and implement plans to meet growth targets.• Participated in marketing events and activities.Achievements:• Considerably optimized the number of client accounts and their geographical coverage. • Implemented and executed new sales strategies. Show less

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  Quintessentially

  May 2018 - Oct 2018

  Business development manager

  Quintessentially Events is a multi-award winning event management company.Missions:• Built a strong pipeline and sales network by collecting information from market intelligence, social functions, private events and existing contacts.• Investigated innovative new ways to build and promote company brand.• Strategically and proactively identified, called and met with prospective clients and followed up accordingly.• Elaborated tools for team collaboration and reporting.• Worked closely with all Q sister companies to share contacts and add value to Quintessentially Events services with their offers and experiences. Show less

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  Dyson

  Dec 2018 - Nov 2020

  Retail events manager / trade marketing

  Responsibilities• Planned the yearly retail activations calendar in MEA markets based on seasonality, NPD launches and local events to increase brand awareness and drive conversion• Developed, implemented and executed high quality events with excellence and within budget• Reached and engaged with consumers, media, retail partners and other stakeholders via different type of activities to offer the best possible experience• Created new experiences and maximised latest technology to leverage and integrate with overall company objectives/strategies• Reported and debriefed on major events for learning and future actions based on planned vs actual KPIs• Managed third party suppliers and supply negotiationAchievements• Executed more than 60 in-store activations in 12 months, increasing in-store brand visibility by up to 200% in key retail stores• Managed very complex activations from A to Z such as Pop-Up Stores (up to 100 m²)• Designed, produced and implemented an innovative roadshow for small spaces (1.5m x 1.5m) collaboratively with Dyson's APAC Centre of Excellence• Won the “Being Different Award” twice in 12 month for demonstrating out of the box thinking Show less

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  Sv companies

  Jan 2021 - Sept 2021

  Regional project marketing manager (head of department)

  Description• Responsible for managing the company's marketing initiatives and elaborating strategies for Top Selected Brands (includes retail visibility, retail expansion, recruitment campaigns, digital, advertising, communications and creative); • Prepared and manage monthly, quarterly and annual budgets for the marketing department; • Supported the sales Team for each brand development and important event; • Set, monitor and report on a team of 4’s goals and objectives respectively. Show less

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  Dyson

  Oct 2021 - Feb 2025

  • Senior Retail Activation Manager - Benelux & Nordics

    Oct 2024 - Feb 2025

  • Global Retail Marketing Manager

    May 2023 - Sept 2024

  • Global NPD Roll-Out Manager - Demo Stores

    Oct 2021 - May 2023