Huong Pham Thanh

Experience

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  Etude Vietnam Cosmetics Ltd; Co

  Sept 2008 - Sept 2011

  Marketing Executive

   Plans; carries - out & evaluates marketing activities: sales promotion; advertising, PR campaiges, events for the company in order to people know Etude house brand as much as possible.  Updates & manages content for website  Counsels customers via online channel. Produces & manages POSM, supports display at Etude house showrooms. Manage accounts’ information file and customer care.

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  Thien Minh Group Ltd;Co

  Nov 2011 - Nov 2012

  Marketing Executive

   Plans, carries-out and evaluates effect of marketing programs: both online & offline activities: websites, forums, social media, advertising (print and online) and demonstration at selling point. Do viral marketing activities via social media. Create and publish content for Email marketing activities: sales promotion and weekly newsletter. Manages and updates content for websites of company, writes PR articles for brands of company. Finds out the newest information about competitors Coordinates with sales and support marketing team, produces and gives point of selling materials to agents. Show less

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  Viet Lien Ltd;Co

  Jan 2013 - May 2014

  Marketing Executive

   Plans, implements and evaluates effect of Marketing activities (promotions, display,…) for brand both of MT & GT channels Coordinates with the sales force to do effectively promotions and display at selling points to reach target and market share, reinforce brand’s image at selling points Manages & allocates budget for Marketing activities of brand Updates the newest market information, competitors Monitors and synthesize sales reports to support and adjust marketing programs if need. Manages and allocates POSM at selling points for MT & GT Show less

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  PHD Ltd;Co (Fresh Garden Bakery)

  Jun 2014 - Jan 2016

  Marketing Manager

   Plans, implements and evaluates effect of Marketing programs for Fresh Garden Bakery (promotion; communication,…) Manages & allocates budget for Marketing activities Execute activities related to customer care Execute customer survey about products & services if need

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  AnNam Fine Food-Ha Noi Branch

  Apr 2016 - Apr 2017

  Marketing Supervisor

   Plans, implements & evaluates Marketing programs for each brand related to beverage to remain & develop visibility, coverage & boost sales in Mass & Horeca (promotion, display, sponsorship, event…) Manages & allocates budget & expense for Marketing programs Manages & allocates POSM for Mass & Horeca Organize workshops and training sessions for clients & partners Make reports for Marketing activities

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  Golden Gate Restaurant Group

  Jun 2017 - Dec 2020

  Brand Manager

   Make a Marketing plan (yearly/quarterly/monthly) for assigned brands to assure brand image & identity in the mind of targeted customers. Plan, implement & evaluate Marketing programs to achieve target Manages and allocates budget & expense for Marketing activities Co-operates with survey team to do surey for products/services if need Co-operates with Communication & Digital team to advertise & branding for brands Make related Marketing reports

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  Ottogi Viet Nam Limited Company

  Apr 2021 - now

  Brand Marketing Leader

  - Plan, implement & manage brand Marketing plan for Ottogi to increase brand awareness.- Propose, implement with designer on new product's packaging.- Implement & manage communication plan for new products.- Manage & allocate Marketing budget.-