Guy Rutter

Experience

• 

  Menards

  Mar 1998 - Jan 2015

  • Assisted operation of a $65 Million store.• Operated #1 garden center in the company ($750,000 in live goods sales)• Coached associates on selling attachments and increasing sales.• Managed 15 direct reports and over 200 customer facing associates.• Helped customers with home improvement projects in a high volume store (2000-3000 transactions per week day, 5000-6000 per weekend day)• Oversaw freight team to process incoming freight directly from the truck to the sales floor. Also, worked with department supervisors to manage all overstock. (Approximately 500 pallets at any given time) Show less • Increased sales from $25 million in 2008 to over $50 Million in 2014 (Planned Sales)• Lead a team of 15 department supervisors and over 200 customer facing associates• In 2008, was top rated (by subordinates and peer) General Manager #1 of 245.• Completed all aspects of human resource management, including hiring, performance management and terminations. In 2011, our store was the top promoting store in the company (260 stores)• Promoted 7 assistants to positions higher in the company (General Managers)• Project management experience completing large scale projects and remodels.• Developed professional relationships with our contractor base. Increased Pro sales from $4 Million (2008) to just under $9 Million (2014)• Maintained a positive P&L for 6 years. We ran at 10% Net Pre-tax which is their benchmark. 10% was in the top 6 for our region for profit. Show less • Hired and developed associates to increase sales using attachments and selling the whole project.• Organized all daily paperwork and optimized the process at which our supervisors completed and returned it so the general management staff could provide more consistent follow up and coaching• Increased sales and turned a store on the brink of not turning a profit, to an annually successful store.• Lead a team to transition our store in Freeport, IL from a small store to a 250,000 square foot “Mega” store. 12 week project involved teardown of an entire store, inventorying all merchandise and fixtures and distributing the product to the new store. Show less • Responsible for increasing sales and maintaining high standards of operations throughout the department• Lead a team of 5-25 to increase sales and perform all aspects of maintaining a clean, orderly department.• Increased sales from $6 Million in 2003 to $7 Million in 2004. Developed several buying accounts that accounted for the increase in sales.• Promoted 2 assistants to department manager during my tenure.• Worked with our merchandise manager and buying office to identify, promote, and implement new merchandise and merchandising changes. Show less

  • Assistant General Manager

    Jul 2014 - Jan 2015

  • General Manager

    Jul 2008 - Jul 2014

  • Assistant General Manager

    Apr 2005 - Jul 2008

  • Department Manager

    Apr 2003 - Apr 2005

  • Sales and Service Team Member

    Mar 1998 - Apr 2003
• 

  The Home Depot

  Jan 2015 - May 2016

  Pro Sales and Merchandising Assistant Store Manager

  Responsible for all aspects of merchandising for a $28 million Home Depot store.Managed 6 direct reports and 65 customer facing associates.Drive sales and implement all merchandising changes to increase sales.Counsel associates to follow company standards for store appearance, in stock and customer service.Coach department supervisors on developing meaningful customer relationships to increase sales.Work with supply chain and outside vendors to ensure our inventory stays accurate and product is on our shelvesManaged shrink and controllable expenses to translate to positive P&L results. Show less

• 

  Arlington Power Equipment Inc

  May 2016 - Aug 2018

  Sales Manager

  Directed all merchandising changes in our showroom to increase sales.Worked with vendors to provide the best merchandising and sale support for our customers.Coached inside and outside sales associates on product knowledge and ways to increase attachment sales and to drive traffic to our store and increase market share.Maintained appropriate inventory levels for all stock. Wrote purchase orders for all products that were stocked in our store, or purchased by customers via the internet.Developed and managed relationships with customers to increase sales.Attended sales trade shows, ILCA landscape shows and met with customers to increase our customer base.Attended weekly sales meetings and developed plans to increase sales and stay on course for reaching our weekly, monthly, quarterly, and yearly goalsDrove customer service both in my department and in other departments in our store.Proficient in C-Systems software. Show less

• 

  SEMA Equipment Inc.

  Sept 2018 - Apr 2022

  Sales Manager

  John Deere C&F Division Certified Sales ManagerCCE Sales Level 1 and Level 2 certificationsLead the reconciliation on all JDF auditsProcessed all inbound and outbound transfers for SEMAUse analytics to analyze sales trends and to help plan for them.Develop training plans for new salesmen and help deliver that training.Implemented plans for selling more attachments; Created Dealer Owned Rental Fleet for CCEHelps create and executes an effective CCE/Turf & Utility marketing strategyPlanned and coordinated monthly and seasonal equipment lot displays for all 6 locations.Coordinated sales events closely with the marketing department and ensures the SEMA Equipment brand is well portrayed.Managed new complete goods inventory which includes maintaining proper inventory levels and order program utilization.Identified and executed best practices throughout the sales departmentAttend Trade shows (Northern Green) to help support commercial/governmental businessWorked with Parts department to promote attachment and aftersales businessManaged used equipment processes, values, and inventory Show less

• 

  Midwest Machinery Co.

  Apr 2022 - Mar 2024

  Product Manager

  Work with Sales management to Monitor and balance new inventory stock levels of various product types including; John Deere Large Ag, Mid Ag, Small tractors, Turf and Compact construction equipment.Maintain all order plans in all Deere product types including turf order plans, Min/Max orders, Total allocation, Etc.Delegate order placement for stock inventory.Delegate and monitor all other type of order placement, including training center and demo unitsMonitor new inventory aging and engage with sales management to ensure proper turn metrics are achieved.Manage all new inventory transfer inquiries.Generate various sales activities and order reports and revie with sales management.Generate market share reports, and analytics around market share activity in all categories.Develop unit budgets for regions, stores, or account reps.Coordinate internal stock transfers between locations.Communicate with sales management on order status, factory availability, etc.Communicate and manage all new Deere Sales and finance programs.Provide other sales resources for the sales department prospecting through CLG, EDA or other tools.Provide input to sales management regarding pricing strategy in different product segments and provide oversight on pricing and internal program tools.Assist in development of internal sales programs using above-mentioned resources.Collaborate with remarketing group on all fleet return pricing, timing, market exposure, remarketing strategies.Manage large rental fleet and short-term lease fleet account order activity.Collaborate with marketing department to leverage programs, maximize high potential geographies, etc.Coordinate internal and external sales training events. Show less

• 

  Chervon North America, Inc

  May 2024 - now

  Territory Sales Manager - EGO Outdoor Power Equipment

  Provide Training and Support to Dealers in Territory.Foster Long term relationships with accounts.Uphold brand integrity.Provide feedback on product support and marketing initiatives.Recruit and Onboard new dealers in territory.Implement Programs.Expand Dealer network and support dealer growth