Judit Turon

Judit Turon

Marketing Internship

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location of Judit TuronGreater Barcelona Metropolitan Area

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  • Timeline

  • About me

    Growth Marketing | Digital Analyst | Brand Strategist

  • Education

    • Universiteit van Amsterdam

      2018 - 2018
      Bachelor of Business Administration - BBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 8.9/10

      During this 6 months programme I have learnt:> The ins and outs of the field of international businesses. Including strategy, marketing, digital business and human resources.> I took courses such as consumer behavior, digital marketing, customer experience, international business operations, business ethics and innovation management: all essential aspects of running a company efficiently.

    • Universitat Pompeu Fabra - Barcelona

      2015 - 2018
      Grado en Administración y Dirección de Empresas Economía de la empresa 8.6/10

      Activities and Societies: Head of the Marketing UPF Student Club (BeMarkt) About the Faculty:> The School of Economics and Business is the first and only faculty in Spain (public or private and for any discipline) to be awarded the Certificate for Quality in Internationalization granted by a consortium of fourteen European accreditation agencies.About the Bachelor:> UPF's bachelor's degree programme in Business Management and Administration provided me with the knowledge of economics and the skills required to manage the different areas… Show more About the Faculty:> The School of Economics and Business is the first and only faculty in Spain (public or private and for any discipline) to be awarded the Certificate for Quality in Internationalization granted by a consortium of fourteen European accreditation agencies.About the Bachelor:> UPF's bachelor's degree programme in Business Management and Administration provided me with the knowledge of economics and the skills required to manage the different areas of activity (finance, sales, human resources, marketing, operations, etc.) of a business, be it a multinational or a SME. Show less

    • Barcelona School of Management

      2020 - 2021
      Online Postgraduate Information and Financial Advice Financial and actuarial economics 7.8/10

      Academic Programme sponsored by CaixaBank to: > Understand which economic variables affect the decision to raise or lower interest rates. > Know the effect of economic figures and national, regional and global events on financial markets,> Know the effect of economic figures and national, regional and global events on financial markets.> Understand the functions of the three fundamental axes of a financial system: assets, intermediaries and markets.>… Show more Academic Programme sponsored by CaixaBank to: > Understand which economic variables affect the decision to raise or lower interest rates. > Know the effect of economic figures and national, regional and global events on financial markets,> Know the effect of economic figures and national, regional and global events on financial markets.> Understand the functions of the three fundamental axes of a financial system: assets, intermediaries and markets.> Understand the functions of the supervisory and regulatory bodies of the Spanish financial system.> Know the specific market structures of the investment products on which they advise or inform clients. Show less

    • IESE

      2025 - 2025
      Strategic Project Leadership Program Organizational Leadership

      Strategic direction of the company through the selection, definition, and effective management of projects within the planned deadlines and budgets, using the case methodology.

    • University School of Design and Engineering of Barcelona

      2019 - 2020
      Master en Branding Digital Communication and Media/Multimedia 8.5/10

      Competences acquired during the master's degree:> The most current concepts on brand creation and brand management.> The processes and the keys to develop a brand strategy: Brand personality, values and positioning.> The processes and the keys to develop a Brand Identity in accordance with the Brand Strategy: Naming, Visual Identity, Sensory Identity.> The processes and the keys to develop a complete and global Brand Experience in accordance with the Brand… Show more Competences acquired during the master's degree:> The most current concepts on brand creation and brand management.> The processes and the keys to develop a brand strategy: Brand personality, values and positioning.> The processes and the keys to develop a Brand Identity in accordance with the Brand Strategy: Naming, Visual Identity, Sensory Identity.> The processes and the keys to develop a complete and global Brand Experience in accordance with the Brand Strategy.> The keys for the branding professional, in the different roles, responsibilities and collaborations that he can play in the brand creation and management process. Show less

  • Experience

    • HARTMANN GROUP

      Oct 2015 - Sept 2016
      Marketing Internship

      - Digital content development (brand & above brand, internal external), leveraging available information to ensure bringing value-added omnichannel tools to our customers.- Define content tagging plan to optimize effectiveness of customer touch points journeys.- Manage content platforms to analyze impact and user’s engagement metrics.- Benchmarking and trend analysis.

    • Imagin

      Aug 2017 - Jul 2020

      - Owner of a product line available for more than 3M app users.- Project management (including planning, scope and budget management) of the multiple stakeholders (analysts, developers, creative agencies and other company departments involved). - Periodically reviewed and optimize processes with an agile methodology. - Briefing and conceptualization of online advertisement campaigns (desktop&mobile) from scratch. - Supporting the Product Manager of imaginBank sales area for financial products.- Follow-up of digital marketing campaigns through digital channels in order to reach new customers and engage existing ones.- Business presentations and sales follow-up for the main KPY's.- Benchmarking and new trends.

      • Brand Manager

        Feb 2018 - Jul 2020
      • Product Marketing Manager

        Aug 2017 - Feb 2018
    • Stradivarius

      Jul 2020 - Jul 2022
      Product Owner

      > Lead a team of front-end developers, QA profiles and UX/UI designers.> Plan and prioritize backlog and development for products and new functionalities. Deliver amazing features by writing user stories and requirements.> Lead the planning product release plans and set expectation for delivery.> Measure and definition of Product KPIs.

    • Kantox

      Jul 2022 - Feb 2023
      Product Marketing Manager

      Working on a digital project developing the first product marketing plan for Kantox:- Defining the role of a product marketing manager;- The goals and main KPIs for a product marketing strategy;- The product pillars that define Kantox's software: automation, visibility and control;- 1 year vision roadmap for the main product marketing projects;- Launching the first 360 degrees product marketing campaing in 5 languages across the globe.

    • FC Barcelona

      Mar 2023 - now
      Growth Manager

      - Leading a team of marketing specialists for carrying out loyalty and comercial campaigns.- Maintain and scale a high-performing 10M user CRM international database strategy. - Conceptualization of customer journeys for automated communications via CRM.- Conduct A/B testings and data analysis to identify and capitalize on new markets and acquisition channels, improving the UX.- Collaborate with product and marketing teams to drive product-led growth initiatives.

  • Licenses & Certifications

    • Google Analytics IQ

      Google Analytics 4
      Nov 2018
    • Inbound Content

      HubSpot
      Oct 2018
    • Google Mobile

      Google Ads (Google Partner)
      Sept 2018
    • Zertifikat B1

      Goethe-Institut e.V.
      Jan 2015
    • Social Media

      HubSpot
      Nov 2018
    • Advance Certificate

      Cambridge University Press & Assessment
      Jul 2014
    • Content Marketing

      HubSpot
      Nov 2018
    • Google Search & Display

      Google Ads (Google Partner)
      Sept 2018
    • Inbound Marketing

      HubSpot
      Oct 2018
    • Growth Driven Design

      HubSpot
      Dec 2018
  • Honors & Awards

    • Awarded to Judit Turon
      Unilever Future Leaders League Unilever Nov 2016 - Participación en una competición organizada por Unilever con el soporte de la Universidad Pompeu Fabra.-La competición bajo el lema #MakeTeaCool consistía en presentar y defender un caso a nivel de marketing y promoción para la implantación de un producto de Unilever en el mercado internacional.- El caso de defendía delante de todos los participantes y de un jurado integrado por miembros del departamento de marketing de Unilever en Barcelona.
    • Awarded to Judit Turon
      Premi Sambori Òmnium Òmnium Cultural Mar 2013
  • Volunteer Experience

    • Voluntaria

      Issued by Servei Civil Internacional de Catalunya on Jul 2017
      Servei Civil Internacional de CatalunyaAssociated with Judit Turon