Katherine Rosen

Experience

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  L.A. Leis Graphics

  Jun 2015 - Aug 2015

  Graphic Designer

  • Apply knowledge from multiple disciplines, including design and communications, to create presentation and promotional materials for St. Francis University.• Worked independently to complete projects efficiently and effectively while remote.

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  Haller Enterprises, Inc.

  May 2016 - Aug 2016

  Print and Web Media Management Intern

  • Established marketing department policies and procedures and communicated to the larger company, prompting more brand consistency and efficient working relationships.• Created designs for print and digital advertisements including manufacturer co-op ads, sporting event billboards, display ads, motion graphics, and trade show materials.• Assisted with budget planning, record keeping, asset organization, and updates to vendor contact list.• Collaborated on social media strategies and implementation.• Corresponded appropriately and effectively with vendors. Show less

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  InSight Training and Advisory Group

  Aug 2016 - May 2017

  Production Manager Intern

  • Coordinated timelines and scheduling of VIP client rebranding project, ensuring deadlines and key elements were met.• Managed and prioritized flexible working schedule to effectively complete work for VIP client and other ongoing client projects.• Created and launched fundraising campaign involving social media, direct mail, website, and print collateral channels.• Provided constructive criticism and positive feedback to stakeholders, agency, and vendors throughout rebranding project. Show less

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  Simpatico Studios

  May 2017 - Jan 2018

  • Produced and implemented a variety of brand, web, and advertising projects for a diverse client base with awareness of client needs, audience needs, budget, and timeline.• Brainstormed, developed, and provided constructive criticism on big ideas, strategy, and visual and written communications.• Designed logos and developed brand guidelines both in a support role and as lead designer.• Worked within existing or newly developed brand identity themes for consistent brand appearance across multiple projects and platforms.• Wireframed and designed high fidelity mockups of new website layouts in coordination with web development.• Managed multiple projects with strategic level and deadline priority factors.• Quickly learned new tools, software, and techniques to more effectively reach internal and client goals. Show less

  • Graphic Designer

    Jul 2017 - Jan 2018

  • Marketing Intern

    May 2017 - Jun 2017
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  Haller Enterprises, Inc.

  Mar 2018 - May 2020

  • Responsible for creating the design, concept, and layout of print, digital, promotional, and public relations content.• Collaborated with Marketing Coordinator to determine campaign strategy including channels used, messaging, and visual style.• Proactively established an efficient and accessible digital file organization system for marketing and internal company assets.• Managed manufacturer co-op program approvals and reimbursement.

  • Graphic Designer & Brand Guardian

    Oct 2019 - May 2020

  • Graphic Designer & Marketing Assistant

    Mar 2018 - Oct 2019
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  HomeX

  May 2020 - Jul 2022

  Creative Lead

  • Owned branding and design for four subsidiary home service company brand identities (GEM Plumbing & Heating, Haller Enterprises, GM Refrigeration, Victory Services).• Concepted and designed materials for cross-channel marketing programs resulting in increased total marketing-driven revenue YOY (+8% for Haller and +40% for GEM).• Worked jointly to shift Haller’s TV/OTT commercial strategy, which drove a 22% increase in TV-driven revenue year-over-year.• Synthesized analytics and A/B test results to inform creative improvements, including implementing HTML display ads with a direct benefit to ad CTR and CvR performance.• Led two acquisition rebrands including brand discovery, visual identity development, stakeholder management, asset creation, and rollout, within set timelines and met the goal of 100% employee retention.• Proactively identified gaps and spearheaded implementation of a project management software for the marketing team, resulting in tighter timelines from project kick-off to execution.• Oversaw the user training and content maintenance of three Wordpress sites with custom themes. Show less

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  HomeX Services Group

  Jul 2022 - now

  • Marketing Director - Haller Enterprises

    Feb 2025 - now

  • Brand & Marketing Manager - Haller Enterprises

    Jul 2022 - Feb 2025