
Karolina Kuciel
Marketing Specialist | Product Management Specialist

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About me
Product Designer | UX Designer
Education

Uniwersytet Papieski Jana Pawła II w Krakowie
2012 - 2015Bachelor's degree Journalism and social communication with the specialization of specialist journalismBachelor's thesis: The role of public relations agencies in logistics of image communication on the example of agency 9.90 PR.

Uniwersytet Ekonomiczny w Krakowie
2015 - 2017Master's degree Marketing and market communication with the specialization of e-commerceMaster’s thesis: Marketing plan of introducing a new product to the telecommunications market.
Experience

Ailleron
Jun 2016 - Mar 2019Marketing Specialist | Product Management SpecialistAt Ailleron, I began as a Marketing Specialist, where my responsibilities included planning marketing strategies for telco products, preparing materials, creating content for articles and social media posts, and planning, implementing, and monitoring the results of marketing campaigns. I also coordinated and updated the website and provided support for the team during trade fairs.In addition, I planned a development strategy for telecommunications products. I supported the Product Owner in collecting requirements, managing the roadmap, and setting priorities in the backlog. I coordinated the process of creating new product concepts in the form of MVPs. Show less

Software Mind
Apr 2019 - Sept 2023Product Designer | UX/UI DesignerI worked in the IT industry as a Product Designer focused on the telecommunications sector (B2B and SaaS).My responsibilities included:- Gathering requirements through stakeholder interviews (including workshops with clients), data analysis, and competitor research.- Developing concepts such as personas, user journeys, storyboards, user stories, task analysis, user flows, information architecture, and conducting UX audits.- Prototyping using various methods including paper prototypes, detailed user flows, wireframes (using Axure), and creating high-fidelity designs and interactive prototypes (using Figma), along with preparing design documentation.- Conducting testing, including usability testing, A/B testing, and heuristic evaluation.- Collaborating with Product Owners, Business Analysts, Project Managers, Developers, and Testers.I oversaw the development and ensured consistency of major products, including:- Steering of Roaming- Welcome SMS- Voice Mail- RBT mobile app- RBT deliveryMany of these platforms underwent complete redesigns.These systems are utilized by the world's largest telecom operators, enabling them to effectively and efficiently serve millions of their subscribers. Show less

Tpay
Oct 2023 - Jan 2024Product Designer | UX/UI DesignerI was responsible for redesigning one of the company's key applications— the merchant panel, used for managing services and obtaining information about transactions and funds available for withdrawal (B2B market).Based on the business requirements collected from Product Owners, I created the final design (using Figma) for various platforms - web, mobile, tablet, and delivered it to developers. Additionally, I was responsible for establishing and maintaining a Design System. By analyzing both qualitative and quantitative data (Google Analytics, Hotjar, feedback from end-users), I recommended UX/UI changes and worked towards building a cohesive vision for financial products. Show less

Sygnity S.A.
Feb 2024 - nowProduct Designer | UX/UI DesignerAs a Product Designer, I am responsible for the development of a product dedicated to the largest brokerage houses in Poland. The product consists of a web application for clients of brokerage houses to manage their accounts, a mobile application (B2C), and a module responsible for managing business functionalities (B2B markets).I collaborate with other Product Designers, Analysts, Scrum Masters, Developers, and Testers. I gather requirements, create low-fidelity wireframes (using Miro) as well as detailed mockups and prototypes (using Sketch and Marvel). I maintain and evolve the Design System. I also create project documentation and actively participate in design critiques and workshops with the clients. Show less
Licenses & Certifications
- View certificate

Create High-Fidelity Designs and Prototypes in Figma
Google UX Design ProfessionalAug 2024 
Projektowanie zorientowane na użytkownika (User-Centered Design)
SagesNov 2020- View certificate

Foundations of User Experience (UX) Design
Google UX Design ProfessionalMar 2024 - View certificate

Conduct UX Research and Test Early Concepts
Google UX Design ProfessionalJul 2024 - View certificate

Build Wireframes and Low-Fidelity Prototypes
Google UX Design ProfessionalJun 2024 - View certificate
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Membership Certificate
Interaction Design Foundation (IxDF)May 2022 - View certificate

Start the UX Design Process: Empathize, Define, and Ideate
Google UX Design ProfessionalApr 2024 - View certificate
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EF SET English Certificate 62/100 (C1 Advanced)
EF Standard English Test (EF SET)May 2020
Honors & Awards
- Awarded to Karolina KucielRector's scholarship for the best students Rektor Uniwersytetu Ekonomicznego Oct 2016
- Awarded to Karolina KucielRector's scholarship for the best students Rektor Uniwersytetu Ekonomicznego Oct 2015
Languages
- poPolish
- enEnglish
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