Karolina Kuciel

Karolina Kuciel

Marketing Specialist | Product Management Specialist

Followers of Karolina Kuciel630 followers
location of Karolina KucielCracow, Małopolskie, Poland

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  • Timeline

  • About me

    Product Designer | UX Designer

  • Education

    • Uniwersytet Papieski Jana Pawła II w Krakowie

      2012 - 2015
      Bachelor's degree Journalism and social communication with the specialization of specialist journalism

      Bachelor's thesis: The role of public relations agencies in logistics of image communication on the example of agency 9.90 PR.

    • Uniwersytet Ekonomiczny w Krakowie

      2015 - 2017
      Master's degree Marketing and market communication with the specialization of e-commerce

      Master’s thesis: Marketing plan of introducing a new product to the telecommunications market.

  • Experience

    • Ailleron

      Jun 2016 - Mar 2019
      Marketing Specialist | Product Management Specialist

      At Ailleron, I began as a Marketing Specialist, where my responsibilities included planning marketing strategies for telco products, preparing materials, creating content for articles and social media posts, and planning, implementing, and monitoring the results of marketing campaigns. I also coordinated and updated the website and provided support for the team during trade fairs.In addition, I planned a development strategy for telecommunications products. I supported the Product Owner in collecting requirements, managing the roadmap, and setting priorities in the backlog. I coordinated the process of creating new product concepts in the form of MVPs. Show less

    • Software Mind

      Apr 2019 - Sept 2023
      Product Designer | UX/UI Designer

      I worked in the IT industry as a Product Designer focused on the telecommunications sector (B2B and SaaS).My responsibilities included:- Gathering requirements through stakeholder interviews (including workshops with clients), data analysis, and competitor research.- Developing concepts such as personas, user journeys, storyboards, user stories, task analysis, user flows, information architecture, and conducting UX audits.- Prototyping using various methods including paper prototypes, detailed user flows, wireframes (using Axure), and creating high-fidelity designs and interactive prototypes (using Figma), along with preparing design documentation.- Conducting testing, including usability testing, A/B testing, and heuristic evaluation.- Collaborating with Product Owners, Business Analysts, Project Managers, Developers, and Testers.I oversaw the development and ensured consistency of major products, including:- Steering of Roaming- Welcome SMS- Voice Mail- RBT mobile app- RBT deliveryMany of these platforms underwent complete redesigns.These systems are utilized by the world's largest telecom operators, enabling them to effectively and efficiently serve millions of their subscribers. Show less

    • Tpay

      Oct 2023 - Jan 2024
      Product Designer | UX/UI Designer

      I was responsible for redesigning one of the company's key applications— the merchant panel, used for managing services and obtaining information about transactions and funds available for withdrawal (B2B market).Based on the business requirements collected from Product Owners, I created the final design (using Figma) for various platforms - web, mobile, tablet, and delivered it to developers. Additionally, I was responsible for establishing and maintaining a Design System. By analyzing both qualitative and quantitative data (Google Analytics, Hotjar, feedback from end-users), I recommended UX/UI changes and worked towards building a cohesive vision for financial products. Show less

    • Sygnity S.A.

      Feb 2024 - now
      Product Designer | UX/UI Designer

      As a Product Designer, I am responsible for the development of a product dedicated to the largest brokerage houses in Poland. The product consists of a web application for clients of brokerage houses to manage their accounts, a mobile application (B2C), and a module responsible for managing business functionalities (B2B markets).I collaborate with other Product Designers, Analysts, Scrum Masters, Developers, and Testers. I gather requirements, create low-fidelity wireframes (using Miro) as well as detailed mockups and prototypes (using Sketch and Marvel). I maintain and evolve the Design System. I also create project documentation and actively participate in design critiques and workshops with the clients. Show less

  • Licenses & Certifications

    • Create High-Fidelity Designs and Prototypes in Figma

      Google UX Design Professional
      Aug 2024
      View certificate certificate
    • Projektowanie zorientowane na użytkownika (User-Centered Design)

      Sages
      Nov 2020
    • Foundations of User Experience (UX) Design

      Google UX Design Professional
      Mar 2024
      View certificate certificate
    • Conduct UX Research and Test Early Concepts

      Google UX Design Professional
      Jul 2024
      View certificate certificate
    • Build Wireframes and Low-Fidelity Prototypes

      Google UX Design Professional
      Jun 2024
      View certificate certificate
    • Membership Certificate

      Interaction Design Foundation (IxDF)
      May 2022
      View certificate certificate
    • Start the UX Design Process: Empathize, Define, and Ideate

      Google UX Design Professional
      Apr 2024
      View certificate certificate
    • EF SET English Certificate 62/100 (C1 Advanced)

      EF Standard English Test (EF SET)
      May 2020
      View certificate certificate
  • Honors & Awards

    • Awarded to Karolina Kuciel
      Rector's scholarship for the best students Rektor Uniwersytetu Ekonomicznego Oct 2016
    • Awarded to Karolina Kuciel
      Rector's scholarship for the best students Rektor Uniwersytetu Ekonomicznego Oct 2015