Betsy Wilson

Experience

• 

  Cara Corporation

  Jan 1995 - Jan 2000

  Project Manager / Network Administrator
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  John Deere Agri Services

  Apr 2001 - Feb 2009

  Led and directed business initiatives for the organization, through leadership, benefit management, stakeholder management, program governance, communication, risk management and project management. Provided program management leadership for project managers, product development, legal, finance, supply management, order fulfillment, product management, operations, professional services, support, marketing, and sales teams. Managed project tasks and timelines, scope of work, project budget, risk management, and conflict resolution. Show less

  • Program Manager

    Jan 2006 - Feb 2009

  • Product Manager

    Apr 2003 - Jan 2006

  • Product Launch Manager

    Jun 2002 - Apr 2003

  • Senior Systems Administrator

    Apr 2001 - Jun 2002
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  Wren Solutions

  Mar 2009 - Nov 2014

  Product Manager

  Executed all leadership responsibilities for multiple software products, within multiple market segments in all phases of lifecycle. Directed product development, functional requirements definition, product positioning, product marketing, product training, hardware compatibility, and technical support for B2B products spanning desktop, mobile, SaaS, and cloud-based products. Championed quality and innovation across organization. Position included management of contract resources and direct reports. Show less

• 

  First and Main Group

  Jan 2015 - Oct 2015

  Product Management Consultant
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  Erecruit

  Oct 2015 - May 2018

  Director of Product Management | Adapt

  I executed all leadership responsibilities for the product management team, multiple software products, and SaaS solutions in different phases of the product lifecycle, serving staffing companies in the US and European markets. I managed Product Management, Development, and Support organizations with a focus on high product quality standards and optimal product-market fit, resulting in exceptional customer satisfaction.

• 

  Wren Solutions

  May 2018 - Apr 2024

  I headed product management and development for a video analytics-based, security product line, shaping the technical vision, product strategy, and execution to achieve organizational objectives. As a member of the senior leadership team, I partnered with key business stakeholders to align product direction with evolving market trends and served as Program Manager for strategic cross-functional initiatives, driving top-line growth and operational efficiency.

  • Vice President of Product

    May 2018 - Apr 2024

  • Director of Product Management

    May 2018 - May 2023
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  WSI World

  Oct 2023 - now

  Marketing Solutions Consultant

  WSI Wilson Group delivers data-driven, digital marketing solutions that align with client objectives, resulting in high-impact go-to-market plans that drive engagement, conversions, and exceptional customer satisfaction. Services provided span business marketing strategy, persona development, journey mapping, SEO, paid advertising, social media marketing, brand development, and website creation.