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Xiaoxi DING

Xiaoxi DING

Committee Intern

location of Xiaoxi DINGHane Digital Ltd.

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  • Timeline

  • About me

    PHD Candidate

  • Education

    • The University of Nottingham Ningbo China

      2012 - 2016
      BA International Communications First Class

      Course: Introduction to Analytical Thought (1ST in class); Marketing and Society (top 1%); Global Media Communication (A+); Corporate Entrepreneurship (A+); Translating Culture (A); Advanced German (A), etc.Dissertation: (80/100, 1ST in the cohort)

    • Warwick Business School, the University of Warwick

      2016 - 2017
      MSc Management High Merit (TOP 3%),

      Course: Big Data Analytics (top 1%); Business Venturing (A+); Marketing (A+); Strategy Analysis and Practice (A+); Entrepreneurship and Economics for Management and Business; Behavioral Economics; Foundations of Corporate Performance (Accounting, Operation, Corporation governance), etc.

    • Lancaster University

      2018 - 2023
      Doctor of Philosophy - PhD Marketing

      Research Interest: Consumer Behavior, Consumer Psychology, Consumer Culture Theory, Advertising, Branding, Strategic Marketing, Foucauldian Philosophy, Critical Theory, etc. Research Method: Quantitative survey, Qualitative interview, Ethnography, SPSS, NvivoCompetitive Paper Award in 2019 Conference of The Association for Consumer Research

  • Experience

    • First Short-Visions International Short Film Festival,

      Jun 2014 - Oct 2014
      Committee Intern

      Forged film festival website and designed brochure.Coordinated the invitation, reception, translation & catering arrangements of 200+ guests.

    • Hane Digital Ltd.

      Oct 2020 - now
      Marketing Specialist

      Evaluated strategic options and developed marketing plans for 35+ small ventures in London.Managed social media accounts for 20+ Businesses, with 5 accounts achieving 1000+ followers.Organized 40+ digital marketing campaigns (e.g., Influencer marketing, Digital public relations) with the highest conversion rate of 5.8%.

    • Lancaster University

      Oct 2020 - Jul 2023
      Teaching Fellow of Marketing Department

      Delivered seminar teaching; participated in the course design and assignment marking.Guided students in conducting marketing projects (e.g., New Product launching, Marketing Communications, Marketing Research etc.).

    • Innovate 4 Good, Lancaster University & Lancaster Business District

      Mar 2022 - Sept 2022
      Program Associate

      Hired, trained & managed a consulting team of 25 students to provide services for 10 local businesses (e.g., M&S, Primark etc.).Synthesized results, presented recommendation & developed formal reports for business partners.

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer, APEC High-Level Forum on Urbanization, Ningbo China

      Issued by APEC - Asia-Pacific Economic Cooperation on Jun 2016
      APEC - Asia-Pacific Economic CooperationAssociated with Xiaoxi DING