Dawn Couch

Experience

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  J. Paul Getty Trust

  Dec 1994 - May 1997

  Event Manager

  Successfully launched special events for the center's inaugural grand opening after a decade of planning and a $1 billion investment. This included developing and managing timelines, establishing and sustaining vendor partnerships, and overseeing all event logistics. Implemented campus-wide integration of the Eventbrite scheduling system, providing training to over 100 users. Oversaw event-related documentation, including Requests for Proposals (RFPs), and managed a budget of $5 million.

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  Solvay

  Jan 2000 - Jan 2007

  Meeting and Convention Manager

  Managed the implementation of sales and marketing incentive trips, meetings, trade shows, and conventions while overseeing a $1 million budget. Facilitated cross-collaboration among marketing, sales, medical affairs, and regulatory affairs to ensure successful product launches. Established and supervised relationships with third-party vendors, ensuring policy compliance and negotiating cost-saving initiatives.

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  The Newseum

  Mar 2007 - Aug 2008

  Manager, Audiovisual Services

  Recruited and managed a ten-member team overseeing multimedia aspects of meetings, conferences, and special events. Provided mentorship to team members, guiding them in achieving performance and career goals through personalized coaching, project assignments, and immediate feedback. Acted as the primary point of contact and technical advisor for a diverse client base, spanning entertainment, corporate, non-profit, and political sectors, particularly for high-profile events. Generated invoices for clients, significantly contributing to the museum's revenue growth, achieving a notable milestone of $500,000 in the first six months following the museum's opening, establishing it as the second-highest revenue source. Show less

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  Eisai US

  Mar 2010 - Aug 2011

  Manager, Meeting & Convention Planning

  Led all logistical conference and meeting planning activities, ensuring alignment with the company's vision and objectives. I managed the RFP process and tactical planning for the healthcare convention portfolio, overseeing 60 national and regional programs across various therapeutic areas from inception to completion. Additionally, I played a pivotal role in coordinating investigator meetings, advisory boards, global task force product launches, and annual sales kick-off meetings.

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  AT&T

  May 2012 - Jan 2021

  Senior Public Relations Manager / Analyst Relations / Media Relations / Corporate Communications

  Organized and supervised an annual conference for 400 key industry analysts and AT&T executives, overseeing all analyst events and executive briefings coinciding with CES and Mobile World Congress. Implemented strategic campaigns, including HR hiring and DEI initiatives, to enhance AT&T's brand, network, and innovation efforts through press releases, special events, and media engagements. Provided public relations support to AT&T C-suite executives during speaking engagements, conferences, and media briefings, while executing digital strategies to increase social media followership and enhance corporate reputation across social media platforms. Served as a regional spokesperson, addressing media inquiries, and managing crisis communications situations in six Southeastern states. Show less

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  Deltek

  May 2021 - Mar 2023

  Marketing Director, Public Relations

  Elevated brand visibility and thought leadership within the ERP software industry. By collaborating with key stakeholders and managing two PR agencies, I successfully aligned marketing efforts with corporate objectives, resulting in increased brand recognition and media presence.

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  Federal Reserve Board

  Apr 2023 - Jan 2024

  Senior Communications Specialist

  Led strategic communication projects and initiatives for over 2,000 employees, executives, and key stakeholders. I oversaw digital transformation and change management efforts, collaborating with content owners and external vendors to ensure effective content management on the technology website. My cross-collaboration with various business units and senior leadership helped champion change management initiatives and identify strategic transformation areas.

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  U.S. Army PEO Enterprise

  Feb 2024 - now

  Industry Engagement Lead

  Responsible for developing and managing relationships with key industry partners, organizations, and stakeholders to drive collaboration, innovation, and strategic partnerships. Identify opportunities for industry engagement, fostering partnerships, and ensuring alignment between industry needs and organizational goals. Using Salesforce to meticulously track metrics and outcomes tied to industry engagements, enhancing the organization's communication activities and fostering collaborations both internally and externally. Show less